Content design: How creatives are leveraging prompt engineering to innovate ecommerce platforms & improve brand-building

This conversation is a deep case study into what the capabilities of the technology are today and how product teams must leverage both creative experts and these emerging technologies, side-by-side. Our guest is Trisha Causley from Shopify.

Topics we discuss:

▪ Why Trisha went from an AI skeptic to a champion

▪ What types of creative tasks GenAI is best at

▪ Tactical lessons for leveraging GenAI across product experiences

▪ Why prompt engineering must become part of your toolkit

▪ Shopify’s plan to leverage GenAI to scale & personalize brand-building

▪ Why GenAI enhances the role of creatives by expanding what you do

Trisha Causley is a Senior Staff Content Designer at Shopify in Toronto, Canada, where she works on AI-powered product features. She previously worked with IBM and on the Watson team. https://www.linkedin.com/in/tcausley/

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Hosted by:

Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/

Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com