The Home Service Expert Podcast

Ken Haines was appointed CEO of the Wrench Group in 2016, transitioning from his role as the owner and CEO of Coolray, which he held since 2003. Ken brings with him 44 years of experience in the home services industry. Since becoming CEO of Wrench Group, Ken’s leadership has guided the company to become one of the largest, non-franchised home services companies in the United States, growing the organization from $165 million to $1 billion in 6 years. In this episode, we talked about mergers and acquisitions, business growth, leadership, marketing, equity...

Mark Spencer is the Chief Operating Officer and Co-founder of Consumer Fusion. He has been in the reputation management space for the past 10 years. His key mission is improving and protecting Consumer Fusion's clients' online reputation, and working with good companies that want to look great, not bad companies that want to look good. In this episode, we talked about branding, marketing, reputation monitoring, review removal and generation...

Discover the power of standard operating procedures and project management tools to enhance business efficiency. Learn how effective upselling techniques during service calls can drive growth in the home service sector. Explore innovative ways to engage with the community and leverage personal storytelling for marketing success. Gain insights into tackling the challenges of rebranding and establishing key performance indicators to optimize performance. Plus, find out how gamification can boost customer reviews and employee engagement for a thriving business.

Anna Tutckaia is the Head of Marketing at ManyChat, the world’s leading chat marketing platform that helps businesses across 190 countries engage and support billions of customers in real-time and at scale. She is also the Co-Founder at Scalefully, a marketing agency focused on customer acquisition for software and eCommerce brands. In this episode, we talked about demand generation, mobile marketing, influencer campaigns, web analytics, and chat automation...

Doriane Mouret is the VP of Marketing at Jobox, a software company that provides home service marketplaces with an AI infrastructure to directly connect their customers with home service pros. As an experienced leader and entrepreneur, Doriane understands the challenges that come with starting and managing your own business. Today, Doriane helps home service pros overcome the challenges they face when scaling their business and building their careers by embracing technology. In this episode, we talked about social media, digital marketing, influencer marketing, market research, and AI...

Dan Antonelli is the President and Chief Creative Officer of KickCharge Creative, an award-winning New Jersey-based branding agency that specializes in helping home service businesses redefine themselves and stand out with disruptive brands. With more than 2,000 home service brands under his belt, Dan and his team have overseen the branding of more home service businesses than any other brand agency in the world. In this episode, we talked about branding, digital marketing, graphic design, market research, trademarking and copyright…

Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $150 million-plus home service business with over 500 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about financing, financing, marketing, compensation, employee retention, sales...

Mike Andes is the Founder and CEO of Augusta Lawn Care, an eight-figure international lawn maintenance franchise. He also shares his knowledge in the field of marketing, brand awareness, sales, operations, and growth strategy planning through his Youtube channel and his podcast, The Mike Andes podcast. He is also an author who has already written three books, with his latest release titled P4P (Pay for Performance): Why Hourly is a Failing Formula. In this episode, we talked about sales, leadership, scalability, franchising, and growth strategy planning…

Meaghan Likes is a small business accountant & consultant, speaker, teacher, and volunteer with nearly two decades’ worth of professional experience. She founded Bookkeeping Academy, and owns five businesses in Northern California. Meaghan's mission is to educate and empower other business owners across the world to find financial freedom in their own lives. In this episode, we talked about leadership, financing, bookkeeping, growth, and employee retention...

David Tal is the CEO and co-founder of Verse.io, a next-generation Lead Conversion Platform with specialized technology and highly skilled human concierges. David helps businesses create effective and authentic connections with their prospects by effectively merging the best abilities of technology and people. In this episode, we talked about SMS, sales, marketing, lead conversion...