Nonprofit Nation with Julia Campbell

Before we begin, let me tell you about a live training I’m giving on November 23, called How To Plan Your 2022 Social Media Marketing Calendar. You can get all the details and sign up at my website, www.jcsocialmarketing.com/calendar GivingTuesday 2021 is right around the corner. Is your nonprofit prepared to promote your organization’s mission to potential donors and volunteers? When executed effectively a strong GivingTuesday campaign can help your nonprofit ramp up fundraising and donor engagement going into the New Year. 34.8 million people participated in GivingTuesday 2020, a 29% increase over 2019. $2.47 billion was donated on GivingTuesday last year - in ONE DAY!  The vast majority of these gifts came from smaller dollar donors, giving under $100 at one time. My guest this week is  Kathleen Murphy, who leads the digital strategy for GivingTuesday. Before joining the team, she led Illinois’ GivingTuesday Community Campaign, #ILGive. Kathleen teaches nonprofits how to raise awareness, change minds, engage hearts, open wallets, and rally people to action. Her past experience includes community organizing and campaigning on Chicago's south side and leading communications at Forefront, Illinois’ statewide social impact association. Here are some of the topics we discussed:Why GivingTuesday is NOT a 24-hour money grabHow to leverage the power of the day if you aren't raising money How GivingTuesday and the generosity of donors smashes the myth of donor fatigueExamples of campaigns that harnessed the spirit of generosity and givingConnect with Kat: https://twitter.com/kat_murphytoms https://twitter.com/givingtuesdayhttps://www.linkedin.com/in/kathleenmurphytoms/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include Mastercard Cause Enablement, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Before we begin, let me tell you about a live training I’m giving on November 23, called How To Plan Your 2022 Social Media Marketing Calendar. You can get all the details and sign up at my website, www.jcsocialmarketing.com/calendar Hello, and happy November! The leaves are falling, the PSL is in full force, and that means one thing: I’ve been seeing a lot of articles pop up lately around whether or not nonprofits should participate in GivingTuesday. Vu Le famously called it the “nonprofit hunger games” - one of my favorite books - and many thought leaders and fundraising experts have come out on both sides of the fence as to whether or not it’s worth the time and energy. I think GivingTuesday, both as a concept and in practice, is important, and I continue to defend it in the face of so many detractors for a few reasons. As a disclaimer, you should know that I have never been paid a cent by GivingTuesday, but I do have friends and colleagues that work there. I firmly believe that the debates around whether or not to participate in Giving Tuesdays are all completely missing the point. Here’s my take. Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Marketing is essential to change hearts and minds and to building an audience around your nonprofit mission and to get attention for the problem that you are solving.  But so many nonprofits don't have a strategy or a plan to reach their marketing goals. Enter nonprofit marketing guru Kivi Leroux Miller, to teach us how to improve on what we tend to get wrong all the time.  Kivi is the Founder and CEO of Nonprofit Marketing Guide, where she is the lead trainer for hundreds of nonprofit communicators and 32 participants in the Communications Director Mentoring Program each year. She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also an award-winning author of three books on nonprofit marketing and communications.I have fan-girled over Kivi since I read her first book,  and because she is an outspoken feminist and nonprofit founder, having created Grow and Go Girls, a small bakery where all net profits go into a travel fund for a group of small-town girls to travel the big world, including one of her daughters. Here are some of the topics we discussed:How to create a culture at your nonprofit that embraces marketing Tips to break down the silos between development staff and marketing staffHow to bring in the program staff into your marketing campaigns Ways to be CALM not BUSY (acronyms that we review in detail)A Kivi Leroux Miller quotable: "Instead of just making assumptions based on job title, I encourage you to really figure out who's good at what, and to really figure out who should be doing what, based on the training and the skills that they have. And stop making assumptions about who's in control - and who's working for who."Good news! Registration for the next session of the Communications Director Mentoring Program from January to June 2022 is open.Connect with Kivi: https://twitter.com/kivilmhttps://twitter.com/npmktgd https://www.instagram.com/kivilm/https://www.instagram.com/npmktgd/Kivi's books on AmazonDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Our world needs transformational leaders more than ever. For a variety of reasons, nonprofit leaders tend to put their own professional development and growth last on their priority list. Sabine Gedeon helps leaders of all stripes - not just CEOs - work on their mindset, get over their own egos and fears, and truly embrace their role and excel. Sabine Gedeon is a Transformation Coach, Leadership Consultant, and Business Strategist, and the author of the book, Transformed, The Journey to Becoming.  She  supports organizations in the growth and development of their Emerging Leaders, and in return, helps to increase engagement, retention & profitability. Sabine's superpower is helping ambitious, purpose-driven leaders transform their thinking and actions to achieve greater results and experience more impact in life and business.Here are some of the topics we discussed: How can we as leaders better deal with and anticipate change?Ways that we can leave our comfort zone to pursue our purposeTips to embrace fear and turn it into a positive Examples of innovative nonprofits to learn from and emulate A Sabine Gedeon quotable: "My focus is transforming people into courageous leaders. Courage is not the absence of fear. It's doing the thing with the fear."Connect with Sabine: https://sabinegedeon.com/leadershipbranding/ https://www.linkedin.com/in/sabinegedeon https://www.instagram.com/sabinegedeon/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Clients include Mastercard, Facebook, GoFundMe, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

GivePanel is the lead sponsor of the Nonprofit Social Media Summit! Click here to get your ticket -  it's all virtual on November 2-3, 2021. Despite what you may think of Facebook's ethical practices, nonprofits around the world rely on the social network to connect with donors and raise money every day.  Over $5 billion has been raised with Facebook birthday fundraisers.  Facebook Challenges have raised more than $50 million for nonprofits in the last 12 months alone.84% of Facebook users share to show their support for a cause and highlight issues that are important to them.There is overwhelming evidence that nonprofits of all sizes can make a serious impact and raise real money on Facebook (and Instagram). So why is there still so little actionable data on how to do it effectively? In this episode, I ask Facebook fundraising expert Nick Burne about the power and potential of Facebook & Instagram fundraising. Nick is the Founder & CEO of GivePanel - a platform that helps over 200 nonprofits manage their Facebook Fundraising (and helps them acquire the donor data). Here are some of the topics we discussed:The Facebook Fundraising Benchmarks ReportWhich causes are seeing the highest growth in Facebook fundraiser incomeHow to use Facebook Group Challenges to raise money and engage your communityThe biggest mistakes nonprofits make when attempting to raise money on Facebook A Nick Burne quotable: "Fundraising is about people and about human beings. So our philosophy is what we call the H two H - human to human. Fundraising is a human thing... I don't see supporters as data. I see supporters as people you can have a relationship with."Connect with Nick:https://givepanel.com/blog/https://twitter.com/nickburne https://www.linkedin.com/in/nickburne/ Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more moneTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Do you struggle to portray your program participants as their own agents of change, while admitting that they also need your organization’s help? Do you worry about jeopardizing the dignity of the people in your stories for the sake of raising money? Do you find yourself debating ethical storytelling principles with colleagues who don’t see eye-to-eye?Tough but important questions - and Caliopy Glaros has us covered.   Caliopy (CAL EE OH PEE) is the Principal Consultant at Philanthropy without Borders, a firm which provides strategic guidance on donor travel, ethical storytelling, and virtual engagement. She has helped organizations in more than sixty countries around the world build storytelling processes that are contributor-led, donor-educating, and money-raising, all while instilling principles of ethical storytelling in their teams. Here are some of the topics we discussed:When donor behavior doesn't line up with your organizational values What it means to have an ethical storytelling strategy and processHow nonprofits can share stories authentically and without tokenizing the subjects of the storiesHow nonprofit staff can get buy-in from their teams and co-workers when changing their strategy around storytelling A Caliopy Glaros quotable: "In our communications we actually have the potential for changing some of the beliefs and behaviors that have contributed to and held up these very inequitable systems... We have a chance to counter that in our narratives, and be influencing our donors, and be bringing them closer in to our organization as partners who embody these shared values - not just asking for cash." Connect with Caliopy: https://philanthropywithoutborders.com/ https://www.instagram.com/philanthropywithoutborders/ https://www.linkedin.com/in/caliopyglaros/ Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

When the world is spiraling, nonprofits give the world hope. However, we often falter when showing donors the difference that they made and make every day - and convincing them that they made the right decision to support us. That's where Lynne Wester comes in - thankfully! If you know Lynne, the Donor Relations Guru, then you know that she pulls no punches and does not hold back in her opinions, her expertise, and her generous advice. She is one of my absolute favorite speakers and thought leaders in fundraising, donor relations, and philanthropy.  Lynne's guidance has led organizations to be recognized on the national stage for fundraising innovation, creative communication, and groundbreaking donor relations work. In this episode, we dive deep into what Lynne calls "the gospel of gratitude" - how are we serving those who make our work possible? How can we look at people and truly value them - no matter how much they give to us? And how can nonprofits further inclusivity by making daily decisions, large and small? Here are some of the topics we discussed:Why the pandemic was actually a good thing for donor relations What are the ways that we can see giving through a DEI lens and practiceHer advice on coordinating in-person eventsWhy she encourages nonprofits to drop their giving societiesHow to create an "attitude of gratitude" instead of a "culture of philanthropy" A Lynne Wester quotable: "Everybody keeps saying they want a culture of philanthropy. I want a culture of generosity."And, one more: "We need to look at people and value them far more than their monetary gift." Connect with Lynne:https://www.donorrelationsguru.com/https://twitter.com/donorguruhttps://www.linkedin.com/in/lynnewester/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

What a week to be working in social media.  If you manage social media channels for your nonprofit, if you are on them in your personal life, or even if you just pay attention to the news, then you have undoubtedly heard about Frances Haugen, the Facebook whistleblower. The claim is that, as Haugen says, Facebook’s products harm children, stoke division, and weaken our democracy.  However, I don't think quitting full stop is an option for many nonprofits, and for many marginalized communities who rely on the platform to communicate and organize.   So where do we go from here? I recorded this special episode today to answer these questions: What to do next with all of these revelations? Should we all up and quit Facebook, Instagram, and WhatsApp? What are the solutions if we can't quit? You’ve heard what I have to say. Now I want to hear from you. Tag me on Twitter @JuliaCSocial and let me know what you think the future holds for Facebook.   Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include Mastercard, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

How can small nonprofits build a truly engaged following on digital channels? Do we need a huge team to manage this, and an even bigger budget?  And how can we strategically leverage digital tools to get younger generations involved in our work? In the latest episode of Nonprofit Nation, I sit down with Santiago Rosales of ActBlue for some real talk on how to build and run a flexible, inexpensive, and empowering digital fundraising program. We cover all things digital - advocacy, email, SMS, and social media. No stone left unturned!  Santiago Rosales is a queer, disabled Chicano from Houston, Texas who is grounded in the struggle for racial and economic justice. His organizing journey started at the University of Texas where he advocated to improve the experiences of students of color and first-generation students. After college, he worked at the Center on Budget and Policy Priorities supporting state advocacy to protect and expand safety net programs. In 2020, he organized bilingual field, digital, and constituency organizing programs for campaigns in Houston and Austin, Texas. Santiago’s focus at ActBlue is on supporting organizations that empower voters and fight voter suppression. Outside of work, he is a stay-at-home dad of several plantitas.  Here are some of the topics we discussed:Why diversity, equity, and inclusion work is not something to check off the To Do list - no matter your nonprofit missionThe 3 basic principles of digital fundraising (no matter the tool)What skills are required to run a successful digital fundraising program How to get younger people involved in your work, and grab their attention on social mediaA Santiago Rosales quotable: "Folks who invest in nonprofits who are small dollar donors really care about a lot of things and they view donating as part of their activism as part of their volunteering. And so if you can communicate how your organization is driving an impact, that goes a long way."Connect with Santiago:https://twitter.com/santiagorosal https://www.linkedin.com/in/santiagorosales/ActBlue: https://secure.actblue.com/abcharities  Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Do you have visions of waking up without fear? Without the terror of a backlog of emails queued up and demanding your immediate response… or the latest batch of social media updates from people you don’t even know that well clamoring for your attention?Meico Marquette Whitlock has been there. He used to be like you. He was on the utter brink of burnout from work and tech overload. But several years ago, Meico had a breakthrough - and he shares what he's learned along the way with us in this insightful episode. Meico is the Founder and CEO of Mindful Techie and a sought-after speaker and trainer on mindfulness, technology, and productivity. Speaking with him gave me some great ideas to use to get control of my own work-life and tech-life balance (yikes), as well as take a hard look at my digital activities (double yikes). Here are some of the topics we discussed: The process that he used to encourage more calm and mindfulness with his team at a nonprofitHow to reclaim our lives from email, social media, devices and live life on our own termsWhat people usually get wrong when thinking of work-life-tech "balance"Meico's new book Intention Deficit DisorderA Meico Whitlock quotable: "You can do it all and have it all - just not at the same time."Connect with Meico:http://mindfultechie.com/https://www.linkedin.com/in/meicowhitlock/https://www.instagram.com/amindfultechie/ One of my favorite posts by Meico: https://www.linkedin.com/pulse/mindful-leadership-trying-times-meico-marquette-whitlock-he-him-/ The Intention PlannerDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of AmericTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts