[SOLO] Why Nonprofits Need to Stop Hating On Giving Tuesday

Before we begin, let me tell you about a live training I’m giving on November 23, called How To Plan Your 2022 Social Media Marketing Calendar. You can get all the details and sign up at my website, www.jcsocialmarketing.com/calendar 

Hello, and happy November! The leaves are falling, the PSL is in full force, and that means one thing: I’ve been seeing a lot of articles pop up lately around whether or not nonprofits should participate in GivingTuesday. Vu Le famously called it the “nonprofit hunger games” - one of my favorite books - and many thought leaders and fundraising experts have come out on both sides of the fence as to whether or not it’s worth the time and energy. 

I think GivingTuesday, both as a concept and in practice, is important, and I continue to defend it in the face of so many detractors for a few reasons. As a disclaimer, you should know that I have never been paid a cent by GivingTuesday, but I do have friends and colleagues that work there. 

I firmly believe that the debates around whether or not to participate in Giving Tuesdays are all completely missing the point. Here’s my take.

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About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

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