Nonprofit Nation with Julia Campbell

Do you struggle to portray your program participants as their own agents of change, while admitting that they also need your organization’s help? Do you worry about jeopardizing the dignity of the people in your stories for the sake of raising money? Do you find yourself debating ethical storytelling principles with colleagues who don’t see eye-to-eye?Tough but important questions - and Caliopy Glaros has us covered.   Caliopy (CAL EE OH PEE) is the Principal Consultant at Philanthropy without Borders, a firm which provides strategic guidance on donor travel, ethical storytelling, and virtual engagement. She has helped organizations in more than sixty countries around the world build storytelling processes that are contributor-led, donor-educating, and money-raising, all while instilling principles of ethical storytelling in their teams. Here are some of the topics we discussed:When donor behavior doesn't line up with your organizational values What it means to have an ethical storytelling strategy and processHow nonprofits can share stories authentically and without tokenizing the subjects of the storiesHow nonprofit staff can get buy-in from their teams and co-workers when changing their strategy around storytelling A Caliopy Glaros quotable: "In our communications we actually have the potential for changing some of the beliefs and behaviors that have contributed to and held up these very inequitable systems... We have a chance to counter that in our narratives, and be influencing our donors, and be bringing them closer in to our organization as partners who embody these shared values - not just asking for cash." Connect with Caliopy: https://philanthropywithoutborders.com/ https://www.instagram.com/philanthropywithoutborders/ https://www.linkedin.com/in/caliopyglaros/ Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

When the world is spiraling, nonprofits give the world hope. However, we often falter when showing donors the difference that they made and make every day - and convincing them that they made the right decision to support us. That's where Lynne Wester comes in - thankfully! If you know Lynne, the Donor Relations Guru, then you know that she pulls no punches and does not hold back in her opinions, her expertise, and her generous advice. She is one of my absolute favorite speakers and thought leaders in fundraising, donor relations, and philanthropy.  Lynne's guidance has led organizations to be recognized on the national stage for fundraising innovation, creative communication, and groundbreaking donor relations work. In this episode, we dive deep into what Lynne calls "the gospel of gratitude" - how are we serving those who make our work possible? How can we look at people and truly value them - no matter how much they give to us? And how can nonprofits further inclusivity by making daily decisions, large and small? Here are some of the topics we discussed:Why the pandemic was actually a good thing for donor relations What are the ways that we can see giving through a DEI lens and practiceHer advice on coordinating in-person eventsWhy she encourages nonprofits to drop their giving societiesHow to create an "attitude of gratitude" instead of a "culture of philanthropy" A Lynne Wester quotable: "Everybody keeps saying they want a culture of philanthropy. I want a culture of generosity."And, one more: "We need to look at people and value them far more than their monetary gift." Connect with Lynne:https://www.donorrelationsguru.com/https://twitter.com/donorguruhttps://www.linkedin.com/in/lynnewester/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

What a week to be working in social media.  If you manage social media channels for your nonprofit, if you are on them in your personal life, or even if you just pay attention to the news, then you have undoubtedly heard about Frances Haugen, the Facebook whistleblower. The claim is that, as Haugen says, Facebook’s products harm children, stoke division, and weaken our democracy.  However, I don't think quitting full stop is an option for many nonprofits, and for many marginalized communities who rely on the platform to communicate and organize.   So where do we go from here? I recorded this special episode today to answer these questions: What to do next with all of these revelations? Should we all up and quit Facebook, Instagram, and WhatsApp? What are the solutions if we can't quit? You’ve heard what I have to say. Now I want to hear from you. Tag me on Twitter @JuliaCSocial and let me know what you think the future holds for Facebook.   Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include Mastercard, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

How can small nonprofits build a truly engaged following on digital channels? Do we need a huge team to manage this, and an even bigger budget?  And how can we strategically leverage digital tools to get younger generations involved in our work? In the latest episode of Nonprofit Nation, I sit down with Santiago Rosales of ActBlue for some real talk on how to build and run a flexible, inexpensive, and empowering digital fundraising program. We cover all things digital - advocacy, email, SMS, and social media. No stone left unturned!  Santiago Rosales is a queer, disabled Chicano from Houston, Texas who is grounded in the struggle for racial and economic justice. His organizing journey started at the University of Texas where he advocated to improve the experiences of students of color and first-generation students. After college, he worked at the Center on Budget and Policy Priorities supporting state advocacy to protect and expand safety net programs. In 2020, he organized bilingual field, digital, and constituency organizing programs for campaigns in Houston and Austin, Texas. Santiago’s focus at ActBlue is on supporting organizations that empower voters and fight voter suppression. Outside of work, he is a stay-at-home dad of several plantitas.  Here are some of the topics we discussed:Why diversity, equity, and inclusion work is not something to check off the To Do list - no matter your nonprofit missionThe 3 basic principles of digital fundraising (no matter the tool)What skills are required to run a successful digital fundraising program How to get younger people involved in your work, and grab their attention on social mediaA Santiago Rosales quotable: "Folks who invest in nonprofits who are small dollar donors really care about a lot of things and they view donating as part of their activism as part of their volunteering. And so if you can communicate how your organization is driving an impact, that goes a long way."Connect with Santiago:https://twitter.com/santiagorosal https://www.linkedin.com/in/santiagorosales/ActBlue: https://secure.actblue.com/abcharities  Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Do you have visions of waking up without fear? Without the terror of a backlog of emails queued up and demanding your immediate response… or the latest batch of social media updates from people you don’t even know that well clamoring for your attention?Meico Marquette Whitlock has been there. He used to be like you. He was on the utter brink of burnout from work and tech overload. But several years ago, Meico had a breakthrough - and he shares what he's learned along the way with us in this insightful episode. Meico is the Founder and CEO of Mindful Techie and a sought-after speaker and trainer on mindfulness, technology, and productivity. Speaking with him gave me some great ideas to use to get control of my own work-life and tech-life balance (yikes), as well as take a hard look at my digital activities (double yikes). Here are some of the topics we discussed: The process that he used to encourage more calm and mindfulness with his team at a nonprofitHow to reclaim our lives from email, social media, devices and live life on our own termsWhat people usually get wrong when thinking of work-life-tech "balance"Meico's new book Intention Deficit DisorderA Meico Whitlock quotable: "You can do it all and have it all - just not at the same time."Connect with Meico:http://mindfultechie.com/https://www.linkedin.com/in/meicowhitlock/https://www.instagram.com/amindfultechie/ One of my favorite posts by Meico: https://www.linkedin.com/pulse/mindful-leadership-trying-times-meico-marquette-whitlock-he-him-/ The Intention PlannerDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of AmericTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

My new course is open for enrollment - but only until September 20th! Get all the details in this mini-episode. The Digital Fundraising Formula is your step-by-step blueprint to launching wildly successful online fundraising campaigns – over and over again!Students will walk away with a Digital Fundraising Campaign Blueprint to plan, launch, and execute a wildly successful and profitable digital fundraising campaign. This Blueprint can be adapted and used over and over again, to raise money, build their following, and engage their donor base! Win-win!I think I know what you’re thinking: Do I really need another course/webinar/training thing? Is this something that is going to truly help me save time, get noticed, and grow my donor base?Is this a bunch of fluff about social media, or donate buttons, or is it actionable – for my small nonprofit?I GET IT – and I’m here to answer your questions!You struggle with getting people to convert from social media fans and followers to DONORS.You can’t seem to get your email list to donate at the rate that you want.You want a step-by-step guide to getting people to take the action and DONATE ALREADY – using your website, email, and social media channels.Also, you are an amazing human. You want to do all of this in an ethical, non-spammy or icky way.THIS is the solution for people like you.Do you want a live training experience that gives you access to me, access to an incredible community of nonprofit marketers and fundraisers, walks you STEP-BY-STEP through the process, and leaves you feeling calm, refreshed, motivated?(If you get it but you need to convince your boss, let me know and I am more than happy to jump on the phone with her!  I got you boo.)The Digital Fundraising Formula is just that – a FORMULA for digital fundraising success, that you can use again and again.In just five weeks I’ll walk you through my battle-tested and proven digital fundraising framework, PLAN:P – Preparation and planningL – Launch with a bangA – Amplify the campaignN- Nurture new digital donorsBest of all you’ll get access to a group of nonprofit fundraisers like yourself, the ability to ask all of your burning questions directly to me, and lifetime access to the materials, slides, and recordings.Join now, and don’t waste another moment on social media – start leveraging the power and potential of these tools to raise money for your cause! I can show you how.You walk away with a plan, a system, and a calendar so you can hit the ground running for your year-end – and all future – fundraising campaigns!To see the full syllabus with all the live training dates and live Q&As, please click here.More on this topic: Is The Digital Fundraising Formula right for you? Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Do you ever feel like you are making it up as you go? Are you constantly nagged by a voice filled with doubt insisting that the other shoe is going to drop?  In this episode, leadership expert and author of the new book, The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be,  Marc A. Pitman  CSP®  shows you how this doubt is actually a signal that you just might be on the verge of greatness. Really!Combining his ongoing education with his own experience, Marc helps leaders lead their teams with more effectiveness and less stress. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family! (Love that.)One of the most accessible, kind, and down-to-earth people I know, Marc shows us how to harness those uncomfortable feelings to develop a rare level of leadership mastery.  Here are some of the topics we discussed:How he found his true calling first in fundraising and then in training leaders What inspired Marc to write this latest book - and why it's the book he's always been wanting to write The four stages of leadership and why most leaders only get to the first twoHow Marc got Seth Godin and Dorie Clark to write about his book (yes, I fan-girled a bit)A Marc Pitman quotable: "I've always seen fundraising as a leadership issue. If you don't know where you're going, it's hard to invite people to join you." Connect with Marc:The Fundraising Coach The Concord Leadership Group TheNonprofitAcademy.com https://www.facebook.com/AskWithoutFear/ https://twitter.com/marcapitmanMarc's books on AmazonDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

There is a pervasive scarcity mindset that plagues the nonprofit sector. The fear that there is "never enough" - never enough money, power, influence, time, people, talent, board members, you name it. But, what if we are looking at it all wrong? What if there IS enough to go around? That's what my guest Nell Edgington wants to show us. Nell has spent her 25-year career innovating in the social change sector. As president of Social Velocity, she helps create more strategic, financially savvy, and confident nonprofit and philanthropic leaders and organizations. Nell is a popular writer, speaker, and blogger, and author of Reinventing Social Change: Embrace Abundance to Create a Healthier and More Equitable World. She is a member of the national Leap Ambassadors Community, a network of more than 250 social change thought leaders. Nell holds an MBA from the Kellogg School of Management at Northwestern University.  I got some free coaching from Nell in this episode, and what she had to say about abundance mindset, how to create a culture of abundance, imposter syndrome, and more was incredibly relatable. Here are some of the topics we discussed: What operating from a scarcity mindset means and why it’s damaging the sectorSome concrete ways to shift our mindset from scarcity to abundanceWhy standing up for what you believe in will help you attract your ideal audience (Girls Scouts of Western Washington example)How the world needs us - social change leaders - right now, more than ever A Nell Edgington quotable: “If you change your questions, you change your life.”Connect with Nell: https://www.linkedin.com/in/nelledgington/https://www.socialvelocity.net/Nell's books on Amazon Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

My guest this week is Sabrina Walker Hernandez, fundraiser extraordinaire and total pro when it comes to “doing fundraising differently” and thinking outside of the box. Sabrina is President & CEO of Supporting World Hope. She is a certified consultant, coach, and facilitator. Sabrina has set fundraising records taking a Boys & Girls Club in Texas from $750k to $2.5M, leading a $12 million dollar capital campaign, and she has a Certificate of Nonprofit Management from Harvard Business School.Sabrina spills all the tea on her journey to record-breaking fundraiser, and how she did it in the 3rd poorest county in the United States. Here are some of the topics we discussed: How she raised a record-breaking amount of money despite there being no history of individual giving at the organization  Her apology to all Development Directors (love this) How to flip the script and focus less on raising money and more on building relationshipsWhat the best fundraisers do and how they do things differentlyHow to convince your Board to fundraiseConnect with Sabrina:https://supportingworldhope.com/https://www.linkedin.com/in/sabrinawalkerhernandez/https://www.facebook.com/supportingworldhopehttps://www.instagram.com/the_nonprofitexpert/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it! About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Nonprofits are messy and imperfect, and my guest for this episode, Joan Garry, doesn't hold back in saying so. Annnnd she called us "kindred spirits" - so, #swoon. Joan is the go-to resource for hundreds of thousands of nonprofit leaders worldwide. Through her blog, podcast and book, Joan Garry’s Guide to Nonprofit Leadership, she has become the ‘Dear Abby’ of the nonprofit sector, advocating for the success of nonprofits, large and small.  As a columnist for the Chronicle of Philanthropy, a contributor to Harvard Business Review and Forbes Magazine, among others, Joan is a preeminent media spokesperson and thought leader on the role of the nonprofit sector in our society and is a sought after voice on issues facing the sector today. Joan is also the founder of the Nonprofit Leadership Lab, often called the Netflix for small nonprofits, the monthly subscription they can’t live without, it is an online educational and community portal she leads for board and staff leaders of small nonprofits.Joan has a super impressive bio, but she is also very funny, and open, and warm - and generous with her wealth of knowledge! Here are some of the topics we discussed:How Joan's history at MTV and Showtime inspired her current work with nonprofitsWhat Executive Directors need to understand as we slowly enter this next normalHow to "stretch the innovation muscles"Why the status quo is your biggest enemy and how to fight itHow nonprofits can reframe their work - and how they can "market the reframe"How marketing is like writing AND presenting a killer book report A Joan Garry quotable: “Technology is no longer about just fixing your computers. It is central to your ability to build an army of people who love your organization and want to be a part of it."Nonprofit Leadership Lab:https://nonprofitleadershiplab.com/ Connect with Joan: https://twitter.com/joangarryhttps://www.linkedin.com/in/joangarry/https://facebook.com/joangarryconsultinghttps://instagram.com/joangarryconsultingJoan's books on Amazon Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital tTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts