Nonprofit Nation with Julia Campbell

Does your nonprofit marketing reinforce damaging stereotypes, myths, and misconceptions? How can our marketing exploit the suffering of those we are trying to serve? What can nonprofits do to be more intentional about showcasing a diversity of voices and perspectives in our communications?    Enter Monti Hill, community builder and agent of transformational change in communities (and sometimes graphic designer). Monti will show us how to effectively integrate the community's voice into marketing so we are not doing unintentional harm by not centering community and racial equity.As a lifelong community builder, Monti Hill has learned that every community deserves a representative who can articulate, lead, and cultivate conducive change. Creating for the Culture is a motto that has helped her work with businesses, nonprofits, and political candidates throughout Missouri, Illinois, Texas, and Memphis over the last several years—ensuring that the community's voice is always and at the center of transformational change. Here are some of the topics we discussed: How can traditional nonprofit marketing strategies reinforce stereotypes and do damage in the long-run? What is the potential harm created by not centering community and racial equity in our communications? What are some principles for community-centered marketing?Real-life examples of community-centered marketing designs and storytelling effortsConnect with Monti:https://www.linkedin.com/in/montrinaa-hill-63297352/ https://www.instagram.com/monti.hill/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include Mastercard Cause Enablement, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

I believe that we are all influencers - in small or large ways. The first step is to be courageous enough to believe it. Courage doesn't mean being fearless - it's often taking a necessary next step or asking an uncomfortable question. But how can we build our courage, and up level our influence to make a bigger impact? My guest this week is Maryanne Dersch, who has been praised for her "effervescent badassery with endless important info for all." She's a fundraising expert who has led her coaching clients and students to change their mindset and experience success.  Maryanne specializes in helping nonprofit leaders increase their influence and be the change agents they have always wanted to be without feeling rejected, ineffective or pushy. She is the author of Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What to Do About It and the founder of the Up Level Your Influence leadership program. Maryanne is leading a movement to change the word "nonprofit" to "human investment company" - which she feels more accurately reflects the contributions of the sector. (I agree!) Here are some of the topics we discussed:Our favorite karaoke songs and why this relates to courage (a quick tangent) How to get leadership to see that new ideas are not threatening (and even a good thing)How to create change without drama and chaosTips on how we can up level our own influence, in our lives and in our jobs Connect with Maryanne: https://twitter.com/maryannederschhttps://www.instagram.com/maryannehighheeldiva/https://www.maryannedersch.com/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and  talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include Mastercard , Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

You have a voice and you need to use it.  If you're not at the table, you're going to be on the menu. But how can nonprofits effectively stand up for their missions, their budgets, and their clients in the legislative and political arenas? Are the words ""advocacy" and "lobbying" dirty words?  My guest this week is Bethany Snyder, the founder of Snyder Strategies, a boutique consulting firm she formed to share and leverage her deep understanding of the advocacy world with nonprofit and membership-based organizations.What I love about Bethany is that she's on a mission to do advocacy differently - no smoke-filled backrooms with shady characters making sketchy deals. Bethany has been on all sides of the advocacy world - as a grassroots advocacy director, a lobbyist, a consultant, a communications director, and a US Senate staffer. She knows how to engage your donors and volunteers and turn them into lifetime advocates and donors. Here are some of the topics we discussed:Why and how education is different than advocacy and lobbyingHow to show up and stand up for the issues that you care about and the problems that you aim to solve (and why it's not lobbying)The idea of people-centered advocacy and what makes it revolutionary? How can nonprofits get started? What do they need to know when they're just starting out?A Bethany Snyder quotable: "I think that we can wholeheartedly argue that the nonprofit sector is uniquely positioned to help make these critical decisions on policy, because we are closer to the people who are getting the services."Connect with Bethany:Twitter:   https://twitter.com/bethanysnydermn LinkedIn:   https://www.linkedin.com/in/bethanysnyder/ Facebook:  https://www.facebook.com/SnyderStrategies/ Do Advocacy Differently: https://www.snyderstrategies.me/do-advocacy-differently Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include Mastercard , Facebook, GoFundMe Charity, Meals on Wheels America, the Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Nonprofits tend to be trapped in complacency and married to the status quo.  But what does it mean to lead in a time when the only constant is change? How can we exist in and manage teams when our realities continue to be upended? How can we galvanize movements if we ourselves aren't taking care of our mental, physical, spiritual, and emotional health? In the latest episode of Nonprofit Nation, Julia sat down with fundraising and leadership expert Kishshana Palmer to give us an injection of truth, energy, and edification. Kishshana is an adjunct professor at Baruch College, a Certified Fundraising Executive (CFRE), a BoardSource Certified Governance Trainer (CGT) and an AFP Master Trainer. She is the founder of Kishshana & Co., author of Hey, I’m New Here , podcast host of Let’s Take This Offline, and founder of The Rooted Collaborative ™. She is passionate about ensuring that women — particularly women of color — are seen AND heard in philanthropy, a sector we built but do not lead. Here are some of the topics we discussed:How to lead in a time when the only constant is changeImportant characteristics of resilient leadersWays to balance personal and professional wellness and wellbeingHow to keep talented people in your organization Why social justice is integral to the work we ALL do (no matter your mission)A Kishshana quotable: "When change is the only constant, folks who are really leading are clear, are vulnerable, are learning, and they are most definitely listening - they know how to read the virtual room."Connect with Kishshana:https://www.linkedin.com/in/kishshanapalmer/https://www.facebook.com/kishshanapalmerhttps://www.instagram.com/kishshanapalmer/https://twitter.com/kishshanapalmerhttps://therootedcollaborative.com/about/Let's Take This Offline: The Podcast for Everyday LeadersDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include Mastercard , FacTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

There are more than 10 million nonprofits and non-governmental organizations worldwide. Nonprofit organizations account for 5-10 percent of the United States' economy and about 10 percent of U.S. employment.Nonprofits can be a force for good in the world, whether they are organized as charitable institutions, civic leagues, social welfare organizations, or social advocacy groups. They can tackle a variety of issues, ranging from healthcare to animal welfare to arts and culture. In a world where societal problems are aggravated by the pandemic, nonprofits give assurance that there are people ready to help those who are in need.Just in time to help you tweak and improve your year-end fundraising campaign, my guest this week is the small nonprofit whisperer, Sandy Rees. Sandy shows founders and leaders of small nonprofits how to fully fund their dream so they can make the difference they want to make in the world. She has helped dozens of small nonprofits go from “nickel-and-dime fundraising” to adding 6 figures to their bottom line. As the host of Fundraising TV,  she shows her students how to find ideal donors, connect through authentic messaging, and build relationships that stand the test of time, so that fundraising becomes easy and predictable.Here are some of the topics we discussed:The biggest mistakes Sandy sees when people start a nonprofit - minefields to avoidActionable ways that even the smallest nonprofits can adjust their fundraising strategy The 3 pieces of the fundraising puzzle you need to get right How to combat the dreaded "overhead myth" and raise the money that you need to accomplish your missionConnect with Sandy: www.GetFullyFunded.com https://www.facebook.com/groups/FundraisingforFoundershttps://www.facebook.com/getfullyfundedhttps://www.instagram.com/getfullyfunded/ Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include Mastercard, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Before we begin, let me tell you about a live training I’m giving on November 23, called How To Plan Your 2022 Social Media Marketing Calendar. You can get all the details and sign up at my website, www.jcsocialmarketing.com/calendar GivingTuesday 2021 is right around the corner. Is your nonprofit prepared to promote your organization’s mission to potential donors and volunteers? When executed effectively a strong GivingTuesday campaign can help your nonprofit ramp up fundraising and donor engagement going into the New Year. 34.8 million people participated in GivingTuesday 2020, a 29% increase over 2019. $2.47 billion was donated on GivingTuesday last year - in ONE DAY!  The vast majority of these gifts came from smaller dollar donors, giving under $100 at one time. My guest this week is  Kathleen Murphy, who leads the digital strategy for GivingTuesday. Before joining the team, she led Illinois’ GivingTuesday Community Campaign, #ILGive. Kathleen teaches nonprofits how to raise awareness, change minds, engage hearts, open wallets, and rally people to action. Her past experience includes community organizing and campaigning on Chicago's south side and leading communications at Forefront, Illinois’ statewide social impact association. Here are some of the topics we discussed:Why GivingTuesday is NOT a 24-hour money grabHow to leverage the power of the day if you aren't raising money How GivingTuesday and the generosity of donors smashes the myth of donor fatigueExamples of campaigns that harnessed the spirit of generosity and givingConnect with Kat: https://twitter.com/kat_murphytoms https://twitter.com/givingtuesdayhttps://www.linkedin.com/in/kathleenmurphytoms/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include Mastercard Cause Enablement, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Before we begin, let me tell you about a live training I’m giving on November 23, called How To Plan Your 2022 Social Media Marketing Calendar. You can get all the details and sign up at my website, www.jcsocialmarketing.com/calendar Hello, and happy November! The leaves are falling, the PSL is in full force, and that means one thing: I’ve been seeing a lot of articles pop up lately around whether or not nonprofits should participate in GivingTuesday. Vu Le famously called it the “nonprofit hunger games” - one of my favorite books - and many thought leaders and fundraising experts have come out on both sides of the fence as to whether or not it’s worth the time and energy. I think GivingTuesday, both as a concept and in practice, is important, and I continue to defend it in the face of so many detractors for a few reasons. As a disclaimer, you should know that I have never been paid a cent by GivingTuesday, but I do have friends and colleagues that work there. I firmly believe that the debates around whether or not to participate in Giving Tuesdays are all completely missing the point. Here’s my take. Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Marketing is essential to change hearts and minds and to building an audience around your nonprofit mission and to get attention for the problem that you are solving.  But so many nonprofits don't have a strategy or a plan to reach their marketing goals. Enter nonprofit marketing guru Kivi Leroux Miller, to teach us how to improve on what we tend to get wrong all the time.  Kivi is the Founder and CEO of Nonprofit Marketing Guide, where she is the lead trainer for hundreds of nonprofit communicators and 32 participants in the Communications Director Mentoring Program each year. She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also an award-winning author of three books on nonprofit marketing and communications.I have fan-girled over Kivi since I read her first book,  and because she is an outspoken feminist and nonprofit founder, having created Grow and Go Girls, a small bakery where all net profits go into a travel fund for a group of small-town girls to travel the big world, including one of her daughters. Here are some of the topics we discussed:How to create a culture at your nonprofit that embraces marketing Tips to break down the silos between development staff and marketing staffHow to bring in the program staff into your marketing campaigns Ways to be CALM not BUSY (acronyms that we review in detail)A Kivi Leroux Miller quotable: "Instead of just making assumptions based on job title, I encourage you to really figure out who's good at what, and to really figure out who should be doing what, based on the training and the skills that they have. And stop making assumptions about who's in control - and who's working for who."Good news! Registration for the next session of the Communications Director Mentoring Program from January to June 2022 is open.Connect with Kivi: https://twitter.com/kivilmhttps://twitter.com/npmktgd https://www.instagram.com/kivilm/https://www.instagram.com/npmktgd/Kivi's books on AmazonDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Our world needs transformational leaders more than ever. For a variety of reasons, nonprofit leaders tend to put their own professional development and growth last on their priority list. Sabine Gedeon helps leaders of all stripes - not just CEOs - work on their mindset, get over their own egos and fears, and truly embrace their role and excel. Sabine Gedeon is a Transformation Coach, Leadership Consultant, and Business Strategist, and the author of the book, Transformed, The Journey to Becoming.  She  supports organizations in the growth and development of their Emerging Leaders, and in return, helps to increase engagement, retention & profitability. Sabine's superpower is helping ambitious, purpose-driven leaders transform their thinking and actions to achieve greater results and experience more impact in life and business.Here are some of the topics we discussed: How can we as leaders better deal with and anticipate change?Ways that we can leave our comfort zone to pursue our purposeTips to embrace fear and turn it into a positive Examples of innovative nonprofits to learn from and emulate A Sabine Gedeon quotable: "My focus is transforming people into courageous leaders. Courage is not the absence of fear. It's doing the thing with the fear."Connect with Sabine: https://sabinegedeon.com/leadershipbranding/ https://www.linkedin.com/in/sabinegedeon https://www.instagram.com/sabinegedeon/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Clients include Mastercard, Facebook, GoFundMe, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

GivePanel is the lead sponsor of the Nonprofit Social Media Summit! Click here to get your ticket -  it's all virtual on November 2-3, 2021. Despite what you may think of Facebook's ethical practices, nonprofits around the world rely on the social network to connect with donors and raise money every day.  Over $5 billion has been raised with Facebook birthday fundraisers.  Facebook Challenges have raised more than $50 million for nonprofits in the last 12 months alone.84% of Facebook users share to show their support for a cause and highlight issues that are important to them.There is overwhelming evidence that nonprofits of all sizes can make a serious impact and raise real money on Facebook (and Instagram). So why is there still so little actionable data on how to do it effectively? In this episode, I ask Facebook fundraising expert Nick Burne about the power and potential of Facebook & Instagram fundraising. Nick is the Founder & CEO of GivePanel - a platform that helps over 200 nonprofits manage their Facebook Fundraising (and helps them acquire the donor data). Here are some of the topics we discussed:The Facebook Fundraising Benchmarks ReportWhich causes are seeing the highest growth in Facebook fundraiser incomeHow to use Facebook Group Challenges to raise money and engage your communityThe biggest mistakes nonprofits make when attempting to raise money on Facebook A Nick Burne quotable: "Fundraising is about people and about human beings. So our philosophy is what we call the H two H - human to human. Fundraising is a human thing... I don't see supporters as data. I see supporters as people you can have a relationship with."Connect with Nick:https://givepanel.com/blog/https://twitter.com/nickburne https://www.linkedin.com/in/nickburne/ Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more moneTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts