Nonprofit Nation with Julia Campbell

There’s no better place to connect with businesses and donor prospects than on LinkedIn. With 800+ million members, LinkedIn is not the largest of the social networks, but with a specific business focus, it’s an audience worth noticing.  While LinkedIn might initially seem to be useful only for B2B marketing and sales, there are many ways nonprofits can utilize LinkedIn. LinkedIn can provide your organization with networking and marketing benefits, no matter the size.  Nonprofits can find corporate sponsors, attract major donors, share knowledge and learn from others. My guest this week is Angela Pitter, a LinkedIn and digital marketing expert and the Founder and CEO of LiveWire Collaborative, a digital marketing consultancy. She’s known for building comprehensive solutions that expand and strengthen customer engagements. Services at LiveWire Collaborative include: Online Strategy Development and Implementation for mid-size businesses, Social Media Training for corporations or organizations, one-on-one Executive Coaching, Social Media Analysis, as well as Facebook Ads and Email Marketing.Angela is a highly sought-after speaker who was recently featured on Chronicle’s, WCVB TV social media segment, has spoken at the Massachusetts Conference for Women, CWE Women’s Business Leaders Conference and Needham Business Association to name a few. Here are some of the topics we discussed: Why LinkedIn is such a powerful tool for nonprofitsWays we can level up our presence and our profilesThe difference between Company Pages, Groups, and Personal ProfilesHow nonprofits can do donor prospecting on LinkedIn without being spammyConnect with Angela:https://www.linkedin.com/in/angelapitter/ https://www.linkedin.com/company/livewirecollaborative/https://livewirecollaborative.com/ https://twitter.com/angelapitterhttps://nonprofit.linkedin.com/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it! About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Beth and Allison's new book comes out today! Get your copy on Amazon or ask at your local bookstore. The use of smart tech by nonprofits exploded during the pandemic. Smart tech is becoming integrated into internal workflows, fundraising, communications, finance operations, and service delivery efforts, freeing up staff to focus on deeper societal changes that need to be made.  The hope is that smart tech may also enable us to turn the page on an era of frantic busyness and scarcity mindsets to one in which we have the time to think and plan — and even dream. I sat down with Beth Kanter and Allison Fine to talk about their new book, and what it means to stay human-centered in an automated world.Allison Fine is among the nation’s preeminent writers and strategists on the use of technology for social good. She is the author of the award winning Momentum: Igniting Social Change in the Connected Age, and Matterness: Fearless Leadership for a Social World. She speaks to social change makers around the world, regularly keynotes conferences, is a founding board member of Civic Hall, and is a member of the national board of Women of Reform Judaism.Beth Kanter is an internationally recognized thought leader in digital transformation and well-being in the nonprofit workplace, a trainer & facilitator, and a sought-after keynote speaker. She is the co-author of the award-winning Happy Healthy Nonprofit: Impact without Burnout. Named one of the most influential women in technology by Fast Company, she has over three decades of experience in designing and delivering training programs for nonprofits and foundations. Allison and Beth co-authored The Networked Nonprofit in 2010. Their new book, The Smart Nonprofit: Staying Human Centered in an Automated World  is available right now wherever books are sold. Here are some of the topics we discussed: What exactly is smart tech - and how nonprofits can leverage it to free up timeHow smart tech can make our workflow easierWays that we can be intentional and ethical in our use of smart tech at our organizationsWhat do we need to consider when we are just starting out Connect with Beth and Allison: https://twitter.com/kanter https://twitter.com/afinehttps://www.linkedin.com/in/bethkanterhttps://www.linkedin.com/in/allison-fine-a07132/ Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.Learn more about Julia and how to work with her at her website: www.jcsocialmarketing.comTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The answer is... 42. (Listen to find out what that means, and thanks for all the fish.)In all seriousness, the question is not should our nonprofit have a budget for advertising. In 2022, the more important question is - just how much should we spend, and how do we determine this?  Which channels are most effective for nonprofits? These questions are especially important as social platforms like Facebook/Instagram/LinkedIn continue to reduce organic reach across the board. Samin Pogoff is here to help. A creative storyteller at heart and a data analyst by training, Samin helps mission-oriented businesses and organizations increase their impact through data-driven strategy. Since starting at Whole Whale, she has helped clients like NYC Health and Hospitals, MediaJustice, Scratch Foundation, Mid-America Transplant, Compassion and Choices, Counseling in Schools, and Lung Cancer Foundation of America develop insight from their data and improve their digital strategy. Before joining the nonprofit digital marketing agency Whole Whale, Samin worked as a documentary film editor and producer with works screening at The Tribeca Film Festival and on HBO, VICE News Tonight, BBC World Services, and The History Channel. Here are some of the topics we discussed: Insights from the recent Nonprofit Advertising Benchmark StudyWhat nonprofits get wrong when thinking about and budgeting for advertisingHow to create a budget for advertising that won't break the bank but will help you get results Connect with Samin:https://www.linkedin.com/in/samin-pogoff/https://www.wholewhale.com/ Nonprofit Advertising Benchmark Study   Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Building and growing a strong membership community during a pandemic can be challenging. If we can't get together in person, how can we foster strong connections?  In the digital and virtual age, how can we effectively engage our members and encourage them to participate? Enter Yolanda F. Johnson.  With more than two decades of experience in the non-profit sector, she has had an outstanding career as a performing artist, as a composer, as an producer, as an educator, and she has used her background as a performer to become a sought-after fundraising expert. Yolanda founded two membership communities for non-profit professionals— Women of Color in Fundraising and Philanthropy (WOC)® and Allies in Action Membership Network.™ In this episode, we’ll talk about what it takes to build a vibrant membership community and why diversity is the key to a true “philanthropic lifestyle”. Here are some of the topics we discussed: How to build and grow a membership organization and/or nonprofit community Ways to continually engage and connect with your membersHow she grew WOC and Allies in ActionConnect with Yolanda: https://www.yolandafjohnson.com/https://twitter.com/YolandaFJohnsonhttps://www.instagram.com/yolanda.f.johnson/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

According to a survey done by AFP and the Chronicle of Philanthropy, one in four women have experienced sexual harassment in their nonprofit work; 7% of men reported being sexually harassed on the job; and in 65% of the cases reported in the survey, the perpetrator of the harassment was a donor. What can we do as a sector to change the culture?My guest this week is proud feminist and fundraiser Liz LeClair. She brings more than 15 years of experience to her role as the Director of Major Gifts at the QEII Foundation in Halifax, Nova Scotia. Liz is a director with Certified Fundraising Executive (CFRE), and is the current Chair of the AFP Women’s Impact Initiative. In 2019, Liz published an op-ed with CBC on her experience being sexually harassed by a donor.  She is a co-founder of the National Day of Conversation, a day dedicated to raising awareness on sexual harassment of fundraisers.In this episode, Liz shares her personal story of sexual harassment as a fundraiser, and how she is working to bring these issues out from the darkness and bring them into the conversation.Here are some of the topics we discussed:Her story of sexual harassment in the workplace and her advice for others in this situationThe real reason nonprofits have trouble attracting a more diverse group of volunteers How we can be more outspoken advocates and actively demonstrate solidarity and support a movement towards equity and racial justice within the sectorHow to start having these difficult conversations with each other, and at our places of workA Liz quotable: “When you tell me to be nice you are asking me to give up my agency, my power, my opinion. White women, when you are okay calling out misogyny and sexism, but will not (or refuse to) call out racism in our sector you are a part of the problem.”Connect with Liz:Twitter: https://twitter.com/liz_hallett LinkedIn: https://www.linkedin.com/in/liz-leclair-cfre/Resources mentioned in this episode: Stop telling me to be nice Silence Is Complicity: What Is Unsaid Speaks Volumes One woman's frustrating, futile fight for justice after being sexually harassedCollecting Courage: Joy, Pain, Freedom, Love—Anti-Black Racism in the Charitable SectorDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Do you hate your email platform? Does your CRM database give you hives? But - even worse- does the thought of selecting, choosing, and learning a brand new tool or technology make you want to just quit altogether?Nonprofits of all sizes need a framework and strategies to make smart decisions about the systems that they're using and how they train people and their business processes. So many of us are often hesitant to start the process due to a paralyzing fear of doing it wrong. That's where the Accidental Techie comes in! My good friend, mentor, and nonprofit tech guru Maureen Wallbeoff has solutions to your technology problems. Maureen is nonprofit digital strategist and technology coach with more than 20 years of experience in fundraising, marketing, and digital engagement. Her proven methodology maps your nonprofit’s strategic and operational goals to the right platforms and processes – helping you make good decisions about the systems you use to engage your supporters.In addition to her 1:1 work with clients, Maureen is a sought-after speaker, and she has authored two guides on nonprofit engagement software. She also regularly blogs at her website and answers questions about nonprofit technology live every Friday afternoon on her Facebook Page.   Here are some of the topics we discussed:What nonprofits often get wrong with exploring technologyHow to evaluate nonprofit technology that could be right for your organization, like CRMsThree easy steps to taking control when you feel overwhelmed with your data and your tech Tips on managing and working in remote teamsA Maureen quotable: "It's really important for organizations of any mission, any size, any number of staff to actually do a little bit of reflection, before they start to move around. If you hate your dining room table, don't buy a new house." Connect with Maureen:https://meetmaureen.com/ https://twitter.com/meetmaureen https://www.linkedin.com/in/maureenwallbeoffhttps://www.facebook.com/accidentaltechie/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Storytelling can be a huge struggle for nonprofits - especially when serving vulnerable populations and dealing with difficult-to-discuss topics, like end-of-life care. As nonprofit professionals, how do we start? Where do we get stories, if we are working on tough topics? How do we ensure that the stories are authentic and real, but don't exploit our clients? This week I invited award-winning storytelling and nonprofit Executive Director Madison Gonzales to share how she does effective storytelling at her organization and in her consulting work. Madison is the Executive Director at Morning Light, Inc., an Indianapolis-based nonprofit that fosters community programs in Indiana for the terminally ill, seniors, families and the home-bound.  She's also a National Public Speaker, Storyteller of the Year Award-Winner, Best-Selling Author of Dear Mirror, Events Manager, and Published Poet.  As a storytelling coach and consultant, it is Madison's mission to empower others to share their stories for impact and income. Here are some of the topics we discussed:Tips for small nonprofits on collecting stories, especially with a focus on difficult topics that people may not want to discuss openly Questions to start the conversation and encourage people to shareStrategies to get buy-in from other staff members around storytelling How she uses a three-part email story series at Morning Light (and gets great results)A Madison quotable:  "In just having conversations and taking a genuine interest, you might be surprised how many people just want the chance to tell their story." Connect with Madison: https://www.toldpoetry.com/ https://www.linkedin.com/in/madison-gonzalez-79bb78194/ Dear Mirror: A Poetic Journey of Self-Reflection and EmpowermentDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Social Media for Social Good Academy is OPEN for enrollment through February 7! To learn more and register go to www.SocialGoodAcademy.com. In my business I meet a lot of people with a lot of interesting opinions about social media.These opinions range from “It’s fantastic! I use it every day!” to “I don’t get it but I’m willing to learn” to “I hate it and I think it’s the downfall of society.”People certainly have the right to their opinion. If someone absolutely loathes the internet and all it represents, then I won’t waste my time discussing all the revolutionary and important uses for it. (Thankfully, these people are in the minority.)The social media converts and die-hards are fun to talk to because we are usually on the same page and have some ideas to bounce off of each other.But the ones that really interest me are the skeptics. So what should we do when we inevitably encounter a Social Media Skeptic?Here's my advice. Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include Mastercard, Facebook, GoFundMe, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This is the audio recording of my webinar Social Media in 20 Minutes Per Day. To watch the video recording and get the slides, you can sign up at  www.SocialMediain20.com right now. Social Media for Social Good Academy is OPEN for enrollment through February 7! To learn more and register go to www.SocialGoodAcademy.com. Description: Can social media really be done in 20 minutes per day? Yes, it can. And I’ll show you exactly how in this free training.This training will work best for nonprofits that are doing some work on social media but feel like it’s taking over their entire day and taking away from their other responsibilities.What we'll cover:> Social media trends nonprofits need to consider as we enter 2022> The four areas of social media management> How to schedule your 20 minutes per day> Tools to help you streamlineI will also talk about how you can join Social Media for Social Good Academy, my five week intensive for nonprofit social media managers (even, and especially if, it's not your full-time job).Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include Mastercard, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Can social media really be done in 20 minutes per day? Yes, it can. And I’ll show you exactly how in this free training on Tuesday.  This free training will work best for nonprofits that are doing some work on social media but feel like it’s taking over their entire day and taking away from their other responsibilities.If you can't attend live, register to get access to the recording and slides. What we'll cover:> Social media trends nonprofits need to consider as we enter 2022> The four areas of social media management> How to schedule your 20 minutes per day> Tools to help you streamline➡️ Register here! See you then. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts