We’ve come to the end of 2021 and this is my last episode of the year! This is the perfect season to take time out to reflect on the year that was and what we want to bring into 2022. In this episode, we explore and review your business through seven powerful questions to help you consider every aspect. We’ll examine what worked well and what didn’t, how you stepped out of your comfort zone, who you connected with, and what you want to manifest in 2022. I’d love to hear your thoughts and feelings about this reflection. Send me a DM on Instagram to let me know. Thank you so much for joining me and spending this time with me this year. I wish you a very happy and joyous break and I’ll see you in 2022! LINKS: Join the waitlist for the Modern Marketing Collective here Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond 

In this episode, I share four practical ways to help you fast track your ability to be seen as an expert in your industry.I talk about building your content, going more in-depth to really add value to your audience, challenging yourself to be visible, and being brave enough to have an opinion on topics within your industry. I also discuss being your own PR person, going after things that make you more credible AND sharing these things with your audience. Many business owners sell themselves short because they don’t know it ALL. But the mindset shift that will change this is going from thinking you have to be THE expert to being AN expert.I also share the final offer from my 3 week End of Year Extravaganza... Stay tuned to find out the details!What area are you going to focus on first? Send me a DM on Instagram @emilyosmond. I’d love to hear from you!LINKS:GET THIS WEEK'S END OF YEAR EXTRAVAGANZA BUNDLE GET NOTIFICATIONS OF ALL END OF YEAR EXTRAVAGANZA BUNDLES Join the waitlist for the Modern Marketing Collective here Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond

Can you believe it’s my 200th episode? I’ve absolutely loved sharing my podcast with you!Let’s talk niching. Are you trying to niche too early in your business? Business owners at the beginning of their entrepreneurial journey can feel immense pressure to find their niche and stick to it. I felt I couldn’t even begin to market myself if I didn’t know what my niche was.Sound familiar? In this episode, I’m talking about the process of niching down in your business. Finding your niche is a very effective way to corner the market and become an expert in a specialised field to provide a one-of-a-kind solution for your ideal client. BUT don’t feel like you have to find your niche immediately before you even begin selling your offers or services. Take your time and pause. I’ll share with you the process I provide my clients in the Modern Marketing Collective to find the problem that you enjoy solving and an area that absolutely lights you upThrough experience, self-reflection, and a thorough understanding of the market, your niche will find you.LINKS: GET THIS WEEK'S END OF YEAR EXTRAVAGANZA BUNDLE GET NOTIFICATIONS OF ALL END OF YEAR EXTRAVAGANZA BUNDLES Join the waitlist for the Modern Marketing Collective here Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond 

There’s always a sense of fresh ambition at this time of year as I start thinking about the year ahead. I reflect on what worked this year, what didn’t work, what I want more of and less of in the future.I also turn my focus on where I want to invest so I can learn and grow in ways that matter to me.If you’ve been thinking along the same lines, you won’t want to miss out on my End of Year Extravaganza! For the next 3 weeks, I’ll be offering 3 bundles, each designed to make 2022 your best year yet.These are very limited and exclusive bundles for business owners who are ready to wave the overwhelm goodbye and join me inside the Modern Marketing Collective. Be quick to grab your Black Friday Biz Boost Bundle because it’s available for one week only! Check out the episode to find out what’s included.LINKS:GET THIS WEEK'S END OF YEAR EXTRAVAGANZA BUNDLE GET NOTIFICATIONS OF ALL END OF YEAR EXTRAVAGANZA BUNDLES Join the waitlist for the Modern Marketing Collective here Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond

If you’re just starting out in your business and looking to take on those first few clients, this is absolutely the episode for you. This is also going to be really relevant for you if you’ve already made your first $2k but you don’t yet have the consistency of clients coming in. Make sure you listen to Part 1 of this conversation if you haven’t already where I discussed the top 3 things you need to focus on in preparing to make your first $2k. In this Part 2 episode, I talk about the strategies and actions you need to focus on to make it happen.I see a lot of people getting caught up in strategies that aren’t suited to where they are at in business so it’s really important to keep things simple. Find people to sell to, tell them what you sell, and believe in what you have to offer. Sounds easy right?I talk about reaching out to clients through personal connections and referrals and telling them what you sell through clear language, not getting bogged down in complicated or vague language, or downplaying what you do. I also share some great tips from my sales conversation process which is included in the Modern Marketing Collective to help you have those conversations in a way that’s natural and focuses on the outcome for the client. This 2 part series is jam packed with so much value and I know that if you take these strategies on board, you’ll reach that milestone first $2k in no time. Remember, connection over perfection! LINKS:Make sure you listen to Part 1 of this episode here Find Jenn Donovan on Instagram hereRegister for my FREE masterclass: ‘The Three Reasons Your Followers Aren’t Converting To Clients’Join the waitlist for the Modern Marketing Collective here Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond

If you’re just starting out in business, it can feel like a monumental task to get those first few clients and start making money. It’s a steep learning curve and there are a lot of fears and limiting beliefs to overcome. It’s easy to look around at other businesses and think you need to match what they’re doing to get started. But the truth is, you don’t need beautiful branding, business cards, a flourishing Facebook group or even a website to get started. The only thing you REALLY need to be in business is clients.  In this episode, I talk about the 3 things you need to focus on in preparing to make your first $2k in business. It doesn’t have to be complicated so keep it simple. It’s really just about having something to sell, a price for it, and a way for people to pay you. And even more importantly, the courage to put yourself out there. Everything else will build and grow as you keep going on your journey. The main thing to focus on now is getting started and making appropriate decisions for the stage of business that you’re in. Tune in next week for Part 2 of this conversation where I’ll be talking about the top 3 things you need to do to start getting clients. You’re going to love it. LINKS:Check out Kaere from Aestive: https://www.instagram.com/aestive_/Register for my FREE masterclass: ‘The Three Reasons Your Followers Aren’t Converting To Clients’Join the waitlist for the Modern Marketing Collective here Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond

Are you looking for financial security? Do you have a love and a passion for creating? My next guest is here to talk about a potential career that you may not have considered before. In this episode, I’m chatting with the incredible Bernadette Janson, founder of The School of Renovating. Bernadette retired from nursing when she was 29 years old and has been renovating for over 30 years since. Bernadette started The School of Renovating with the intention to help women increase their financial security. We discuss how renovating your family home has tremendous potential to earn tax-free money. We discuss how she struggled with her early offerings in her business. This experience led her to work hard and focus on her business model to examine what was working really well and what was letting her down. She shares all of her learnings, the changes she made to her programs, and the method she is now using to deliver her courses to increase her sales. Bernadette currently has a group of 14 women who have put money into a joint venture. We talk about the different joint projects we have done and how the business model differs when working with friends or in a group. Bernadette has been in business for 8 years, she generously shares all of her advice to women just starting out or those creating online courses to foster an authentic connection.I am so excited to talk at Bernadette’s upcoming conference ‘She Renovates Livestream’. This event focuses on real projects and everyone in the audience will benefit from a wealth of experience and knowledge. I hope to see you there!LINKS: Website: https://www.theschoolofrenovating.com/Podcast: She RenovatesInstagram: @the_school_of_renovatingFacebook: https://www.facebook.com/theschoolofrenovatingJoin the Free Facebook Group Book your ticket for She Renovates Livestream here - Use discount code: EO50 at checkout before the 15th of November for $50 off the early bird tickets! Register for my FREE masterclass: ‘The Three Reasons Your Followers Aren’t Converting To Clients’Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond 

Are you confused thinking whether you should keep growing your business or start to scale? Are you unclear on the difference between the two? My topic today is a common mistake I see many service-based business owners make frequently. They are so excited to start scaling their business they begin well before their business is ready and there isn’t enough demand to make it successful. In today’s episode, I’ll run you through the difference between growing and scaling, when you should be doing each of these, and how to determine when your business is ready. I’ll also talk about the danger of getting them mixed up, attempting to do them at the wrong time, and the power in the correct process.  To illustrate the difference, I’ll provide examples we can examine thoroughly to understand why growing and then scaling must be followed in the right sequence. Exciting news! I’m re-opening enrolment for the Modern Marketing Collective, head over to my website to sign up. While you’re over there, I also have a new online masterclass addressing the three reasons your followers aren’t converting into clients. Check it out! Register for my FREE masterclass: ‘The Three Reasons Your Followers Aren’t Converting To Clients’Check out my new free guide: ‘4 Tips to Build a Connection With Your Audience’Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond 

Do you show up online in a real way?Or does the idea of talking to camera make you cringe?Sometimes as online business owners, we can hide behind our products, services, or logos and hope that we’ll never have to show our faces. But it just doesn’t work that way. People want to know YOU and what you’re all about.In this episode, I speak to the wonderful Jenn Donovan, social media marketing consultant, small business expert and host of the Small Business Made Simple podcast. As the founder of Social Media and Marketing, Jenn acts as her client’s marketing BFF and empowers them to go from invisible to invincible.Jenn and I talk about human to human marketing, what it is, why it matters and how we go about doing it. We talk about how to stand out in the crowded online marketplace by having the courage to show up as ourselves and let our values shine through. It’s about creating a community, not just followers.A lot of people are afraid to show their face on camera but Jenn shares some tips to get started and how doing this has impacted her business in an amazing way. Yes, it takes courage and a little practice, but the reward will be worth it. Just go for it and let the world know who you are!LINKS:Connect with Jenn:Websites: https://socialmediaandmarketing.com.au/ https://www.spendwithus.com.au/Instagram: @jenndonovan_LinkedIn: https://au.linkedin.com/in/jenn-donovanFacebook: https://www.facebook.com/socialmediaandmarketing.auPodcast: Small Business Made Simple Register for my FREE masterclass: Why your marketing isn’t making you salesCheck out my new free guide: ‘4 Tips to Build a Connection With Your Audience’Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond

When you’re just starting out building your own business, it can almost seem impossible to reach the six-figure mark. This is especially true when you’re in the service-based industry and you’re selling your time and expertise. BUT, I can not only help you get there, I will give you the steps to speed up the process.In this episode, I’ll run you through the six proven methods I used in my entrepreneurial journey to reach six figures faster than I thought possible. I have found this list absolutely essential in creating my success and exceeding my goals in such a short amount of time. I have been where you are. The six-figure mark was one of my first big goals because it allowed me to have some breathing space. I no longer felt the need to be constantly hustling every day for sales and could begin to scale my business. I would love to hear your experiences with any of these methods or if you’ve found another way that has worked for you. Community is incredibly important to me and I believe we should all be supporting and helping each other succeed in business. LINKS: Previous podcast episodes mentioned: The numbers behind a $10k revenue month | Showit Blog (emilyosmond.com)Register for my FREE masterclass: Why your marketing isn’t making you salesCheck out my new free guide: ‘4 Tips to Build a Connection With Your Audience’Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond