Are you trying to niche too early in your business?

Can you believe it’s my 200th episode? I’ve absolutely loved sharing my podcast with you!

Let’s talk niching. Are you trying to niche too early in your business? 

Business owners at the beginning of their entrepreneurial journey can feel immense pressure to find their niche and stick to it. I felt I couldn’t even begin to market myself if I didn’t know what my niche was.

Sound familiar? 

In this episode, I’m talking about the process of niching down in your business. Finding your niche is a very effective way to corner the market and become an expert in a specialised field to provide a one-of-a-kind solution for your ideal client. 

BUT don’t feel like you have to find your niche immediately before you even begin selling your offers or services. Take your time and pause. I’ll share with you the process I provide my clients in the Modern Marketing Collective to find the problem that you enjoy solving and an area that absolutely lights you up

Through experience, self-reflection, and a thorough understanding of the market, your niche will find you.

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