My authentically Real Instagram Reels training starts this coming Monday 6th June 2022!If you’re like most small business owners I work with, you care about staying relevant and adaptive with your marketing.And you know that video isn’t going anywhere - in fact, it’s only getting MORE important as a skill in our marketing toolkit.But you don't know how to use video - and specially Instagram Reels - as an *effective* piece of your marketing strategy - in a way that feels natural and purposeful for you.Pointing, dancing and miming just feels so unlike you and your brand! So you feel frozen taking action. Let’s fix this!In my Authentically Real Instagram Reels Challenge, you’ll learn how to use Reels to build a GENUINE connection with your audience, the SIMPLE strategy to create content for them and…We’ll wrap it all up by looking at where Instagram fits into your overall modern marketing strategy to attract your ideal clients.Dates & Times11am to 11.30am on 6th, 7th and 8th June 2022 - 30 Minute Reels Trainings11am to 12.30pm on 9th June 2022 - 90 Minute Modern Marketing MasterclassRegister for free now at www.emilyosmond.com/freeNow join me for this episode where I share the four key ways that I have used video marketing on Instagram to attract more than 700 students to The Modern Marketing Collective over the past almost four years.I share timeless strategies that will work no matter what little changes happen to platforms over time - and have been proven to work in my business year after year.Connect with Emily Osmond:Website: https://emilyosmond.com/ The Modern Marketing Collective: https://emilyosmond.com/collective Instagram: https://www.instagram.com/emilyosmond/ Authentically Real Instagram Reels Challenge: https://emilyosmond.com/free 

My guest today is the creative and adventurous Rachel Clark. Rachel is a website designer who launched her own business, in branding and web design, to help service-based entrepreneurs and side-hustlers.In this episode, Rachel is here to share how she achieved clarity, confidence and consistent revenue in her website design business. We explore how Rachel’s business has evolved over the 2 years it has been running, from Rachel doing absolutely everything she could to becoming very intentional with her offers. Rachel joined the Modern Marketing Collective 1 year ago and has thoroughly enjoyed and benefited from the retreat, the community and the self-paced learning. In just 2 months following the retreat, Rachel had her very first $10k month backed up by a $7k month. She made $60k revenue in her first year and has already beaten that this year! We discuss the nervousness Rachel felt around marketing and using video and reels. Rachel was very shy about showing up on camera and she talks openly about how she turned that around and now absolutely loves doing her marketing using this quick and easy method. You'll find so much value in Rachel’s experience and advice. She tells us to be confident in our own business and our worth. We need to learn to prioritise ourselves and our business by not letting other people’s needs to always come first.  LINKS:  Connect with Rachel: Website: https://www.racheljane.co/ Instagram: https://www.instagram.com/racheljane_design/ Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/freeJoin The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collectiveBooked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond 

What does it mean with Instagram doubling down on video content on the platform?How can we make the most of this change as small business owners to engage and connect with our audience?What adjustments - if any - should we be making to our marketing strategy based on this update?And how do we adapt while staying authentic to ourselves and in tune with our audience?I cover these questions and more in this episode.REGISTER for my free Authentically Real Instagram Reels Challenge, June 6th to 9th at emilyosmond.com/freeNo dancing, pointing or miming required - promise!

My guests today are two of my students from the Modern Marketing Collective, Alicia and Jacinta who have built their own business, ‘The Little Potion Co.’. Alicia and Jacinta are sisters from Melbourne who create mindful potion kits for children that support their emotions and empower them to be confident and find their inner magic. In this episode, we talk about the practicalities, thoughts and feelings behind Jacinta leaving her corporate job, Alicia closing her other business, the challenges and wins, and how their business has grown over the last few years. Amazingly, they started their business with only $500 each and then used their profits to reinvest and grow the business. We explore their marketing, hiring new staff and the new strategies they’re incorporating to see their business reach new audiences. Jacinta and Alicia’s business journey is inspiring to all entrepreneurs, especially those just starting out and wondering how they’ll manage both their day job and this exciting new opportunity. Their dedication and faith have paid off in a wonderful and successful business that will continue to grow and create so much wonder and joy for children.LINKS: Connect with Jacinta and Alicia: Website: https://thelittlepotionco.com.au/ Instagram: https://www.instagram.com/thelittlepotionco/ Facebook: https://www.facebook.com/thelittlepotionco Email: hello@thelittlepotionco.com.au Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/freeJoin The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collectiveApply for Elevate Business Retreat - The Winter Edition: https://emilyosmond.com/business-retreat Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond 

Learn how to create more freedom as a solopreneur by simplifying your offerings, setting boundaries with technology, outsourcing tasks, focusing on strategic marketing, and taking time off for fun. Join the Modern Marketing Collective for more insights!

“I’m feeling so flat today. I'll need at least 3 coffees before having enough energy to make any content” Sound familiar? It’s a common thought that when you’re showing up online you have to be super pumped, full of excitement and full of energy. But I’m here to tell you that’s simply not sustainable. It’s impossible for us to be feeling on top of the world every single day. So in this episode, I’m sharing what to do when you just don’t feel like showing up. I used to think I had to feel amazing and it wasn’t until I went through some very difficult times when the last thing I felt was full of energy that I learned you can show up no matter how you’re feeling. All you need is a belief in and a passion for what you’re selling and your audience will find value in your content. Your audience might have just needed that one more push to purchase from you.  So keep showing up!LINKS: Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/freeJoin The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collectiveApply for Elevate Business Retreat - The Winter Edition: https://emilyosmond.com/business-retreat Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond 

Are you struggling to connect the dots between making your offers available and people actually wanting to buy them?You’ve got a website, a whole bunch of offers, you’re posting content and you might even have an email list, a lead magnet and landing pages.You’ve learned what you thought were all the “business”’ things you needed. But these aren’t what create demand and make people buy from you. For any of these things to work, you need to establish the core simple fundamentals first.  In this episode, I’m diving into how to market your offers so your audience really want them. It’s not about telling people the details of what you’re selling but about knowing your client, their needs and desires and effectively communicating how YOU can solve their problems. To make real connections that convert to sales, you need to transition from selling the functional details of your products and services to selling the RESULTS. Stay tuned toward the end as I share some questions to ask yourself to help make this shift in your business. Get to work on being intentional, not offering everything to everyone but simplifying and actually marketing what you have in a way people WANT to buy from you.LINKS:Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/freeJoin The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collectiveApply for Elevate Business Retreat - The Winter Edition: https://emilyosmond.com/business-retreat Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalableWebsite: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond

Do you have a really effective offer ecosystem in your business? In this episode, we’re discussing the importance of your offer ecosystem. I’ll explore exactly what this means, what happens when you don’t have it in place in your business, why you need it, what it looks like, and what happens when you have it in place. I’m so excited to be talking about this topic as it can make such a huge difference for your time, skills, sales and confidence. By creating a targeted and clear offer ecosystem, you’ll build your expertise and clarity in exactly how you can help your clients and become known in your industry. I’ll run you through how to do an audit and create intentional offers that serve you and your clients. Selling will become much easier because everything you offer is compelling and clear and you’ll no longer have to run a ‘bitzer’ business. You can look forward to working less and earning more - so what are you waiting for? LINKS: Free Online Class: The 3 steps to turn your followers into clients. Find out more hereJoin the Modern Marketing Collective here Apply for Scalable Mastermind to scale your time, impact and revenue with an online programWebsite: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond

What comes to mind when you consider success and failure? In this episode, I’m discussing how to build momentum in your business and what to do if you’re struggling. Momentum is not about winning every time. It is built during the times when things are not working and it is completely dependent on how you respond. I’m often asked how I maintain my momentum building my business and reach success. It all boils down to staying committed to the process and releasing myself from the outcome. I’ll run you through questions to consider to reflect on how you can build momentum when you’re in the middle of road bumps. Just keep going - keep showing up for yourself and your business and you’ll come out the other side. I’m also sharing some very exciting news about my next Winter Edition of the Elevate Business Retreat! I’ll discuss all of the amazing inclusions and what you can expect when you attend as a member of the Modern Marketing Collective. I can’t wait!LINKS: Applications are open for the Winter Edition of my Elevate Business Retreat! Apply here nowJoin the Modern Marketing Collective here Apply for Scalable Mastermind to scale your time, impact and revenue with an online programWebsite: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond 

My guest today is the amazing Prue Simmons from Dying to Weave. Prue is a member of the Modern Marketing Collective and has lived her life by following her true passions and embracing life as it pivots and changes to build a successful business with incredible growth. Prue started working in the environmental industry as a zoologist and travelled across the world, she then went on to host her own radio show and is now running a very successful business, Dying to Weave, as a Saori weaver from her lama farm in Victoria. She has become one of only 3 people in Australia accredited to teach a uniquely Japanese style of meditative weaving, Saori. She has definitely embraced a super niche! People from all over the country come to her weaving workshops, join her membership and attend the weaving retreats and immersions each year!In this episode, Prue is sharing her journey through previous careers, her self discovery travels, her experience in the Modern Marketing Collective and starting and growing her own business. She has had tremendous success and has even paid off her mortgage, reached 6 figures and lives a life that truly lights her up. I can listen to Prue’s amazing stories all day. Her passion and belief in herself are truly inspiring and you’ll feel motivated to embrace your dreams and achieve your goals. After all, life is too short to not do what you love. LINKS: Where to find Prue: Website: http://www.dyeingtoweave.com.au/ Instagram: @dyingtoweaveFacebook: @dyingtoweaveFree Online Class: The 3 steps to turn your followers into clients  Join the Modern Marketing Collective here Apply for Scalable Mastermind to scale your time, impact and revenue with an online programWebsite: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond