The Emily Osmond Show

Kat John, The ZEROFKS Chick, is an international coach and popular podcast host. I’m calling this Kat week - because I am the guest on Kat’s podcast ‘Kat John is REAL, RAW, RELATABLE’ this week - so head on over and listen to our chat, and Kat is our guest this week on the show! She is the creator of the global ZEROFKS movement, has a meditation app coming soon, a keynote speaker and runs workshops that help to bring people’s souls back to life and save their fks for the things that matter. After overcoming life-altering experiences from childhood sexual abuse, bulimia, addiction, mental health struggle, chronic pain and brain surgery, Kat is an example of hope, showing others that there is life beyond our pain. You can find her over at www.katjohn.com.au, Instagram at @kat.john and get stuck into her podcast ‘Kat John is REAL, RAW, RELATABLE’ on Apple iTunes, Amazon and Spotify. Just a note: we discuss some heavy topics in this episode. If you, or someone you know, is struggling to cope, there are people who care and are ready to listen. Call Lifeline on 13 11 14 or visit www.lifeline.org.au. CONNECT WITH KAT: Website: katjohn.com.au Instagram: @kat.john Podcast: Kat John is REAL, RAW, RELATABLE CONNECT WITH ME:   Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com Join my free Instagram Strategy Workshop Create your own online course

So much of business success can boil down to our mindset. Two people could know and intellectually understand the same strategies, but what can hold one back from achieving while the other thrives? From my experience in my own business and working with hundreds of clients is that it can often come back to beliefs we are holding on to that aren’t true and don’t serve us. In his episode, we’ll be tapping into what this looks like, exploring how to identify them and some of the weird beliefs that have held me back. Are you serious about creating a full time income from your business, so you can work from home on your own schedule, actually have time to enjoy life, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and I’ll send you the link to a free class to help you map out your plan.

Meet Anna Smale, a Melbourne, Australia, based Marriage Celebrant and MC and member of The Modern Marketing Collective who has built her business from the ground up to run it full time.   In this episode, you’ll hear: What first interested Anna about becoming a celebrant four years ago The activities Anna thanks for helping her to attract her first clients The two new complementary parts Anna has more recently introduced to her business What percentage each revenue stream of her business generates What the toughest time in business has been so far How she is navigating Covid 19 from the event industry perspective The role social media has played in Anna’s business growth The strategy Anna used to double enquiry rates in one month How Anna has increased her conversion rates to 90%. What Anna would tell herself if she could go back in time to the start of her business journey. Anna loves bringing “all the feels” to weddings and events and you can find her on Instagram @annasmalecelebrant and at annasmalecelebrant.com.au Are you serious about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and I’ll send you the link to a free class to help you map out your plan.   CONNECT WITH ME: Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com Join my free Instagram Strategy Workshop Create your own online course

I’ve had a few different conversations around competitors and copycats recently and it got me thinking about how my own approach to these business challenges has changed over time. So if you are feeling paralysed by the competitors in your market or fearful or others copying you, let me share three key truths to help you move past these challenges, fast. Are you serious about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and I’ll send you the link to a free class to help you map out your plan. CONNECT WITH ME:   Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com Join my free Instagram Strategy Workshop Create your own online course

Rewind to episode 80 and you met the wonderful woman Anita Siek, who shared how she went from zero clients to scaling as a copywriter. Anita is the founder of content, communications and copywriting studio Wordfetti, host of the popular podcast Brandfetti! Right after we recorded that episode, we then turned the tables and Anita interviewed me for her podcast. I’ve had so many messages from those who listened to this episode that I thought you might like to hear it too! I spoke with Anita about my business and how it has evolved, my experience of mental health and its interrelationship with my work, and my biggest learnings in business to date. I hope you enjoy this conversation: Anita Siek interviews me! Take a screenshot while you are listening and tag me on Instagram @emilyosmond and Anita @anitasiek - we’d love to know if you listened! CONNECT WITH ME:   Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com Join my free Instagram Strategy Workshop Create your own online course

Psst - did you see?! My podcast producer Brianna snuck in a 15% off offer for her DIY Podcourse for you! Just go to www.bambymedia.com/podcasting-course and enter “emily-yay” at checkout to claim your savings! Over the past couple of years, I have more than halved what I offer in my business, with the result being that my revenue doubles each time. Not necessarily instantly, but within the year. It’s not comfortable to offer less. We resist it and struggle to maintain it. And it logically doesn’t make sense. Wouldn't offering MORE to our audience, mean we would sell more? And in turn offering less, limit how much we can earn? Tune in to hear why this isn’t always the case! Are you serious about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat! CONNECT WITH ME:   Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com Join my free Instagram Strategy Workshop Create your own online course

Today I’m answering the questions I’m asked most frequently about starting a podcast! From what tech to use, to how to launch with a bang, and what’s involved to actually getting an episode out into the world! Plus my top tip of what to do BEFORE you launch a podcast! MENTIONED: Bamby Media The microphone I use: Blue Yeti USB Microphone Bamby Media Full DIY Podcasting Course - use the code "emily-yay" for 15% off the cost of the course!! Are you serious about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat! CONNECT WITH ME: Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com Join my free Instagram Strategy Workshop Create your own online course

This month’s Masterclass in The Modern Marketing Collective is Sales Psychology. When we learn what selling is really about, and how we can take these strategies and make them our own in a very natural way, sales not only becomes easy but also fun! And today I want to share with you three tactics to try today to help you lose the “ickiness” when it comes to selling to make it a FUN process - because it should be. Are you seriously about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat! CONNECT WITH ME:   Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com Join my free Instagram Strategy Workshop Create your own online course

My free Instagram Stories Challenge starts TODAY - quick register here! Influencer marketing is BOOMING! In fact, it is one of the marketing channels that did not experience a significant decline in activity even during this COVID-19 shutdown period when marketing spend in many channels experienced sharp reductions, according to the World Federation of Advertisers. But this booming industry of influencer marketing brings with it a lot of questions. How can we make sure that we see a return in our business when we are working with influencers? What legal considerations do we need to consider? How do we know which influencers our business should work with? And what if we are an influencer - or interesting in exploring this very viable business model - what do we need to know? In today’s episode I’m speaking with Karan White - Agency Director of The Lime Agency, Owner of Pod Legal, and Co-Deputy Chair of the Australian Influencer Marketing Council. Yep - she is one smart woman! In July this year, the Australian Influencer Marketing Council (AIMCO) released the industry’s first set of working practices to support brands, agencies and creators.   As someone with years of experience working in all aspects of influencer strategy, Karan breaks down: Why influencer marketing is more than just paying for product placement What the newly released AIMCO Code of Practice means for brands and influencers What the Code covers and why these core elements of influencer engagement are so important to consider (but easy to miss) Karan’s three core principles for successful brand-influencer fit The danger some influencers are facing from what they are currently doing And what Karan suggests influencers do instead to create a successful and sustainable business When you might consider working with an influencer agency. And lots more! AIMCO https://aimco.org.au/ https://www.auditedmedia.org.au/aimco aimco@auditedmedia.org.au The Lime Agency https://limeagency.com.au/ https://www.instagram.com/limeagency_au/ https://www.facebook.com/limeagencyau karan@limeagency.com.au Pod Legal https://podlegal.com.au/ https://www.instagram.com/podlegal/ https://www.facebook.com/PodLegal karan@podlegal.com.au Karan White https://www.linkedin.com/in/karanwhite/ https://www.instagram.com/karan_white__/ Karan also mentioned: https://www.instagram.com/the.brokegeneration/ https://www.instagram.com/samgashpodcast/ https://www.maritzabarone.com/   Are you seriously about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat! CONNECT WITH ME: Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com Join my free Instagram Strategy Workshop

The Instagram Stories Challenge starts 1st September! Register here. Over 5 days together, we're going to take you from spending WAY too much time trying to work out what to post; stuck in indecision and overwhelm; not to mention terrified of filming yourself on Stories (this used to be ME!)… and not seeing any traction using Instagram Stories for your business... To feeling CLEAR and CONFIDENT using Stories to connect with your audience and actually grow your income! If you do not currently have a strategy to use Instagram Stories as a core (and super fun!) driver of business growth, I want to make it really clear what you could be missing out on. And how better to do that, than to share some real results from my students from inside The Modern Marketing Collective! In this episode you will hear how Instagram Stories have created business growth for 6 of my students! Need help creating a full time income from your business, so you can work from home on your own schedule, and escape unfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat. CONNECT WITH ME: Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com Join my free Instagram Strategy Workshop Create your own online course *** REGISTER FOR MY FREE  INSTAGRAM STORIES CHALLENGE! ***