The Emily Osmond Show

Stop spending WAY too much time trying to work out what to post Being stuck in indecision and overwhelm And feeling terrified of filming yourself In 5 Days you'll learn how to feel confident sharing Stories that connect with your audience and actually grow your income! Register for my FREE Instagram Stories Challenge? We start 1st September!   What do you do when you’ve created a business… that you don’t love anymore?! And what if you’ve already built a brand and community around it? Should you just keep going or should you quit and start over Today’s guest is answering these questions - because she’s been through this multiple times herself and has come out the other side. Caralee Fontenele dropped out of high school, married young and became a mum in her early 20s. She worked in her husband’s business - where she grew it to a successful multi-location business thanks to her love and skills in marketing. But the marriage didn’t last… and Caralee was left with little on the other side of divorce. History repeated itself, but this time, instead of being left with little, after her second marriage ended, she was left with half a million dollars in debt in the business. What Caralee did next is an example of the power of determination, being clear on your vision, and getting creative when it comes to the solution. Now, Caralee has created multiple million dollar businesses, authored three books and helps women from all over the world to create an unstoppable personal brand and business.   MENTIONED Try Kajabi free for 28 days!   CONNECT WITH CARALEE FONTENELE: Instagram: @caralee.fontenele Website: caraleefontenele.com Podcast: Being Unstoppable Podcast CONNECT WITH ME: Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com Join my free Instagram Strategy Workshop***Register for my free 5 Day Instagram Stories Challenge!***

Instagram just brought out a new kid on their block Instagram Reels. Just when we’re getting comfortable with the different parts of this small and mighty social media tool, a new addition to it gets released! But I’m not complaining: for my students and me, Instagram is up there with the number one ways we attract, connect with and turn our beautiful followers into raving customers! And as the updates come out - we look at them, understand them, and then decide if they are worth investing our time into for a business return. So you might be wondering: How do Reels differ from Instagram Stories, Lives and IGTV? Are Reels something I should be using for my business? And if so, what type of content should I be using them for? Well my friend - this episode is for YOU! But first, I have some exciting news!! My Instagram Stories Challenge is BACK!! As small business owners we simply don't have enough time to be wasting it on strategies that don't grow our business. And that includes posting without purpose to our Instagram Stories. I'm going to take a punt and guess that you don't exactly love filming yourself on your Instagram Stories... in fact, the very thought of it makes you squirm?! I’ve got you covered. Over 5 days, we're going to take you from: Feeling confused, unsure and unstrategic using Instagram Stories To feeling more CONFIDENT, having more FUN with Stories and using them in a way that actually brings dollars in the door. My Instagram Stories Challenge kicks off on the 1st September - so make sure you get your name down for it now!   CONNECT WITH ME! Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com Join my free Instagram Strategy Workshop Register for my free 5 Day Instagram Stories Challenge!

Joining us on the podcast today is one of the most engaging and joyful women I’ve met in business so far. Her name is Anita Siek. Anita is the founder of the content, communications and copywriting studio Wordfetti, host of the popular podcast Brandfetti and woman behind the bright and fun Instagram feed @anitasiek. Anita followed an extremely nontraditional path to copy-writing. She was a Lawyer (with a degree in Social and Organisational Psychology) who fell in love with words and how the choices of them trigger different emotions and ideas in a reader. What began as a side-gig while juggling her Corporate role has today, turned into her full-time gig. FUN NEWS: Anita and I are going LIVE on Instagram this Wednesday 19th August at 12pm AEST. So make sure you are following both of us @anitasiek and @emilyosmond, to join the Live and ask us your business (or personal!) questions. Connect with Anita Siek: Anita’s Instagram @anitasiek Wordfetti’s Instagram @wordfetti Website: wordfettigroup.com Brandfetti The Podcast Connect with me: Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com Join my free Instagram Strategy Workshop Register for my free 5 Day Instagram Stories Challenge!

Have you heard the saying that you should charge what you are worth? I disagree. Your pricing does not reflect your worth as a person. And just because someone else has lower or higher prices than you, does not mean they are worth any more or any less. Pricing is one of the questions I’m asked the most from my students - and it can really get us stumped. And many of us are chronic underchargers! Here’s a small part of a recent Money & Pricing Masterclass I ran for my students inside The Modern Marketing Collective. If you’re ready to learn how to market yourself business in a way that actually makes you more money, send me a message on Instagram @emilyosmond and mention “the Collective”.

Pauline Nguyen’s story is that of survival first. Escaping war-torn Vietnam as a toddler, Pauline eventually made it to Australian shores after a year in a Thai refugee camp. She went on to suffer tremendous physical and emotional abuse until she was a young woman. It’s this adversity that Pauline now refers to as her ‘training’ to have since become one of Australia’s most sought after development coaches, a leading entrepreneur, an award-winning author and an international keynote speaker. She is also the co-founder of the world’s most awarded Vietnamese restaurant, Red Lantern. Described by Huffington Post as, “The most grounded spiritual entrepreneur on the planet”, I caught up with Pauline to discuss her latest book, ‘The Way of the Spiritual Entrepreneur: The 7 Secrets to Becoming Fearless, Stress Free and Unshakable in Business and in Life’. We discussed the unconventional strategies that saw her restaurant survive the Global Financial Crisis (this can teach us all a lot); how she is helping her clients’ businesses - and her own - navigate Covid 19; what being a spiritual entrepreneur really means - and why it’s not what we think; plus why you should be making money; why work-life balance is BS; and what she wish she could go back in time and tell herself as a seven year old working in her parent’s businesses… this made us both tear up. Find Pauline’s books online or in bookstores and find out more about working with Pauline at paulinenguyen.com.au. I learnt a lot from this conversation and I’m sure you will too. Be sure to screenshot while you’re listening and tag me on Instagram @emilyosmond. I’d love to see

Join me as I take you behind the scenes of the first 12 months of being full time in my business from February 2015 to 2016. I share the biggest struggles I had, how I attracted clients, what work I actually did, how my prices started and changed, how much I earned and the breakdown from what, what I spent and exactly what on and more. Thank you to everyone who submitted questions from this episode - including my students inside my coaching group The Modern Marketing Collective and some from Instagram too. Connect with me at emilyosmond.com and instagram.com/emilyosmond Take my free online workshops at https://www.emilyosmond.com/free

Cara Peek is a Yawuru/Bunuba woman, lawyer, social innovator and entrepreneur who is committed to fostering access and opportunity for Indigenous communities. She is Chairperson of Nyamba Buru Yawuru, which is one of the leading Aboriginal organisations in post native title determination delivery; she’s worked in regional communities in Australia, Canada and the USA; and she is the Executive Chairperson & Founder of Saltwater Country – a non-profit focused on providing diverse and inclusive training, employment and recreational opportunities for Aboriginal people in the Kimberley region, which has one of the highest rates of youth suicide in the world. In 2019, Cara was awarded the Churchill Fellowship to improve the social, emotional and economic wellbeing of Indigenous Australian people, and earlier this year, Cara won the 2020 AgriFutures Rural Women's Award for Western Australia. In this episode, Cara takes us behind the scenes of her entrepreneurial journey; the flow on effects of intergenerational trauma; the difference between communication and engagement and her tips for how we can foster greater engagement between our small businesses and our local communities; representing our audience segments, including people of colour, in our brand; ethics, fragility and accountability as business owners; what culturally intelligent communication is and how we can cultivate it. I learnt a lot from this conversation and I’m sure you will too. Be sure to screenshot while you’re listening and tag me on Instagram @emilyosmond. I’d love to see. Connect with Cara Peek at saltwatercountry.com.au Connect with me at emilyosmond.com and instagram.com/emilyosmond

Someone recently asked me what I’ve invested in for my professional development. Being a fairly open book when it comes to sharing what I’ve done in my business, I thought I’d step you through each year to date of my business in terms of the types of programs I’ve taken and how much I’ve actually invested in my professional development. For me, professional development is one of my favourite things to invest in. It’s the opportunity to learn, open my mind to new ideas and strategies, often connect with new people, and the return often comes back to me personally and professionally over the months and years ahead. Next week, I’m going to share what my first year in business looked like, so stay tuned for that episode. Now let’s get into what I’ve invested in for my professional development since starting my business in 2015. Connect with me at emilyosmond.com and instagram.com/emilyosmond Take my free online workshops at https://www.emilyosmond.com/free

I’m so excited for you to meet my friend and a total inspiration, Cass Deller in today’s episode. Cass is watercolour and hand lettering artist, designer, mother and business owner of Cass Deller Design. Her work has been featured in magazines such as Real Living Magazine and Home Beautiful and she has worked with brands including Provincial Home Living and Pillow Talk. I met Cass a few years ago at a business retreat organised by a mutual friend of ours. And I fell in love with her beautiful grounded, kind, positive energy. I have loved seeing Cass innovate, experiment, and develop her business, launching The Cass Deller Print Collection where she offers one off prints that brands can buy and use right away; creating the most incredible large scale murals, and continuing to show up and share her designs and snippets of her life. When Cass and I spoke about doing this episode, I asked if she would be comfortable talking about the money side of her business. She agreed and shared with me how she really cares about challenging the ‘starving artist’ mentality, and instead show that you can be an artist, with kids, work part time hours, have a healthy happy life and earn well too. In this episode we discuss how Cass has become a six figure artist, how she works out pricing, scaling up and down her business around her life, what marketing has worked best for her business, her experiences with hiring and so much more. Also - this episode comes out just before Cass launches her very first art collection - so go over to @cassdellerdesign on Instagram to show Cass some love and explore her beautiful designs. Connect with Cass Deller at cassdeller.com.au and instagram.com/cassdellerdesign Connect with me at emilyosmond.com and instagram.com/emilyosmond

I’m often asked which apps and technology I use for different parts of my business so today I’m sharing my favourite tools I use just about daily. I’m leaving out social media platforms- because they are a given - and focussing on the solutions that make running my business simpler and quicker. But first, if you haven’t already, be sure to enter our first podcast birthday giveaway!! Simply leave a review in Apple Podcasts to be in the running to win an annual scholarship to my online coaching group The Modern Marketing Collective and a beautiful goodie Entrepreneurial Pick Up Me from Afternoon Pick Me Up. 28 Days Free to Kajabi: emilyosmond.com/tools Message me on Instagram to find out more about starting & scaling an online program @emilyosmond. Enjoyed this episode? Take a screenshot and share on your Instagram Stories and tag me @emilyosmond