The Emily Osmond Show The new rules of influencer marketing: what you need to know with Karan White
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Influencer marketing is BOOMING! In fact, it is one of the marketing channels that did not experience a significant decline in activity even during this COVID-19 shutdown period when marketing spend in many channels experienced sharp reductions, according to the World Federation of Advertisers.
But this booming industry of influencer marketing brings with it a lot of questions. How can we make sure that we see a return in our business when we are working with influencers? What legal considerations do we need to consider? How do we know which influencers our business should work with? And what if we are an influencer - or interesting in exploring this very viable business model - what do we need to know?
In today’s episode I’m speaking with Karan White - Agency Director of The Lime Agency, Owner of Pod Legal, and Co-Deputy Chair of the Australian Influencer Marketing Council.
Yep - she is one smart woman!
In July this year, the Australian Influencer Marketing Council (AIMCO) released the industry’s first set of working practices to support brands, agencies and creators.
As someone with years of experience working in all aspects of influencer strategy, Karan breaks down:
- Why influencer marketing is more than just paying for product placement
- What the newly released AIMCO Code of Practice means for brands and influencers
- What the Code covers and why these core elements of influencer engagement are so important to consider (but easy to miss)
- Karan’s three core principles for successful brand-influencer fit
- The danger some influencers are facing from what they are currently doing
- And what Karan suggests influencers do instead to create a successful and sustainable business
- When you might consider working with an influencer agency.
- And lots more!
AIMCO
The Lime Agency
- https://limeagency.com.au/
- https://www.instagram.com/limeagency_au/ https://www.facebook.com/limeagencyau
- karan@limeagency.com.au
Pod Legal
- https://podlegal.com.au/
- https://www.instagram.com/podlegal/
- https://www.facebook.com/PodLegal
- karan@podlegal.com.au
Karan White
Karan also mentioned:
- https://www.instagram.com/the.brokegeneration/
- https://www.instagram.com/samgashpodcast/
- https://www.maritzabarone.com/
Are you seriously about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat!
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