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This is HCD
This is HCD: The Podcast for Human-Centered Design EnthusiastsWelcome to This is HCD, the premier podcast for human-centered design, with over 1 million downloads and hosted by Gerry Scullion.Our mission is to empower designers, changemakers, and innovators to craft a more inclusive and thoughtful future. Each episode brings you engaging conversations with leading voices across service design, UX, interaction design, product management, and more. Together, we explore the nuances of what it means to excel in human-centered design, offering insights, skills, and perspectives to elevate your practice.Whether you’re a seasoned professional or just beginning your journey, This is HCD is your destination for actionable ideas and inspiration to drive meaningful change through intentional design.Join our growing, ethically conscious design community—connect, learn, and get involved. Together, we’re building a private LinkedIn-style network for human-centered designers ready to make an impact.Tune in, get inspired, and shape the future with This is HCD!
Episodes
Mentioned books

Jul 17, 2018 • 37min
Joey Zeledon 'Touchy Feely: everyday things that inspire deeper empathy'
Welcome to another episode of ‘This is HCD’ coming direct to you from the city where dreams are made, New York City. I’m your host, Chirryl-Lee Ryan and in this episode, I’m speaking to Joey Zeledon, an award-winning designer with a background in product design, experience design and design strategy.
Pre-order Touch Feely
Joey Zeledon on Instagram
This is HCD is brought to you by Humana Design

Jul 3, 2018 • 42min
Adam Fivenson 'Using a human-centered design approach to design foreign aid programs'
This is HCD is brought to you by Humana Design
Hi and welcome to another episode of 'This is HCD' coming to you from Brooklyn, New York. I am your host Chirryl-Lee Ryan and in this episode I'm speaking to Adam Fivenson, a user researcher and self-described 'non-designer' of new technologies for civic engagement.
Adam works at DAI, an international development company who tackle fundamental social and economic development challenges caused by inefficient markets, ineffective governance and instability.
Adam has worked on projects around the world from Thailand to Sri Lanka, Ethiopia to Colombia and Indonesia to Cambodia. Right now Adam is working on a project in Guatemala.

Jun 19, 2018 • 23min
Ivy Hornibrook 'Moving From UX into Product'
Hi everyone my name is Adrienne Tan. I'm a co-host at 'This is HCD' podcast. In this episode, I'll be speaking to Ivy Hornibrook who will talk us through her career transition from UX into product management.This is HCD is brought to you by Humana Design

Jun 5, 2018 • 22min
Faruk Avdi 'What role can technology play in support of people suffering with mental health'
This is HCD is brought to you by Humana DesignIn this episode, we discuss what role, if any, can technology play in support of people suffering with mental health.
I wanted to give you a bit of context on the topic in this episode. So I'll start by telling you a little bit about bipolar disorder, once called manic depression. Bipolar disorder is a medical condition which affects the brain and in many cases causes extreme mood changes. Someone with this disorder can be very high and overexcited or very low and depressed often with periods of normal moods in between. Now up to 2 per cent of people or 460,000 adults in Australia experience, the symptoms of bipolar disorder and one of those symptoms is mania which can be experienced as euphoric by some but also highly distressing for others, leading at times to devastating consequences. So destructive mania can be difficult to contain once in full flight and much emphasis is therefore put in preventing it from occurring when signs or signals emerge.
Connect with Faruk Avdi on LinkedIn

May 22, 2018 • 26min
Victor Rodrigues 'Building a Design capability inside Cochlear'
This is HCD is brought to you by Humana DesignIn this episode, I caught up with Victor Rodrigues, the chief software architect and user experience advocate for Cochlear, one of Australia's most loved and most successful innovation success stories. For anyone who is unaware, Cochlear produce implantable solutions for the profoundly deaf. And for anyone with their technological finger on the pulse may have seen late last year on all the tech websites a partnership between Apple and Cochlear.
This basically allows people with the device to stream audio from their Apple device directly to the Cochlear device. We discussed how this idea came about internally at Cochlear and how does a good idea enter the business conversation internally and what Victor did over a decade ago to get the design buy-in at the board level and what impact this had to the business overall.

May 8, 2018 • 49min
Marc Stickdorn 'Embedding Service Design into Organisations'
This is HCD is brought to you by Humana DesignIn this episode we caught up with Marc Stickdorn, co-author of ‘This is Service Design Thinking Book’ and most recently the epic and one of the most important design books in yonks, ‘This is Service Design Doing’, a book that has been celebrated in the service design community like it’s the millennium.
Update May 2018 - We have a number of copies of the book to giveaway to people subscribed to our fortnightly newsletter. Thanks to More than Metrics and O'Reilly Media in New York for their support of the podcast. Sign up now
Thanks to theRSA.org for being patrons of the podcast.
Links from this episode
This is Service Design Doing Book (There's a fantastic free PDF download of Free Methods)
This is Service Design Thinking Book Website
One of my favourite customer journey mapping tools - Smaply
Mobile ethnography tool - Experience Fellow
Who is Marc Stickdorn?
Follow Marc Stickdorn on Twitter
Read the transcript of this episode

Apr 24, 2018 • 30min
Jay Hasbrouck 'The power of ethnographic thinking in Design'
This is HCD is brought to you by Humana DesignIn this episode, we chat with the author of Ethnographic Thinking, Jay Hasbrouck. We go through what ethnographic thinking is and how it should be applied to inform richer contextual insights for design teams and how designers have abused or misunderstood ethnography and even touch on some retail rituals in the US and talk about how going off-piste in Jay's research plan in Japan led him to a shoe hotel and all the rich insights about the culture that followed.
Jays website
Jay Hasbrouck on LinkedIn
Buy Jay's book 'Ethnographic Thinking: From Method to Mindset (Anthropology & Business)' on Amazon'

Apr 10, 2018 • 38min
Jon Hicks 'Understanding the differences between brand design and icon design'
This is HCD is brought to you by Humana DesignIn this episode, we caught up with Gentleman designer himself, Jon Hicks. Jon is a graphic designer and illustrator but has worked across a broad spectrum of mediums in his career. Most of us will be familiar with Jons work, whether it be the first Firefox logo, or Spotify's icons, or ANZ customers in Australia will recognise his icons in their applications. Having worked with Jon many times over the years, I can honestly say he’s one of the best in the world at what he does, so was incredibly happy to have him on the show.
Also joining in on the conversation was Principal Designer at Intuit, Aman Braich who is a brand expert and helping reshape the brand identity for Intuit both in Australia and the US. So I sandwiched between icon and brand gurus in this episode. We discussed the differences and similarities between icon and brand, governance of both, the importance of context in design, and much more.
Discuss this episode on the This is HCD Slack Channel.
Read the transcript of this episode
Links
View Jons work at Hicks Design
Watch Jon talk about The Icon Design Process
Read Jons blog
Follow Jon on Twitter
Connect with Jon on LinkedIn
Connect with Aman Braich on LinkedIn

Mar 26, 2018 • 31min
Greg Bernarda 'Designing businesses for the new world'
This is HCD is brought to you by Humana DesignHello! I'm Gerry Scullion, and in this episode, we have the brilliant Greg Bernarda, who some of you might know of being co-author of the excellent Value Proposition Design book by Strategyser. This book has been adopted by many service designers, product managers and business designers around the world - so it should be familiar to a lot of the listeners today.
So, today's topic is an absolutely massive one "most organizations still largely live in the 20th century, in a world where the key currency for success has been ‘exploitation’. But in the 21st century, the name of the game is ‘innovation’. Those are two very different capabilities. Exploitation is about excelling at executing, and scaling products and services in a largely known environment. Innovation is about navigating the unknown, exploring possibilities, and experimenting with new ways of creating value for people with ever-evolving needs." Service Design, Product Management, UX are all part of the later. I'm really excited to get into this. Also joining this episode is the wonderful Nick Coster, co-founder of Brainmates.com
Read the transcript of this interview
Business Model Design for 21st-century companies on Strategyser
Connect with Greg on LinkedIn
GregBernarda.com
Free 100-page preview of Value Proposition Design book
Buy the Value Proposition Design book

Mar 12, 2018 • 32min
Andy Polaine & Simon McIntyre 'Service Designing Education' (Part 2 of 2)
This episode is the second part in a two-part series with Andy Polaine, the regional APAC design director for Fjord and Simon McIntyre who is the Associate Dean of Education in UNSW, formally COFA, the College of Fine Art and Design.
In the first part, we spoke about the problems faced in education and spoke about some of the origins of these problems. This episode builds on that but goes deeper into the work that UNSW is undertaking about redesigning the university with a focus on enabling a culture that will better place their students for the future.
What's so good about this combination of Andy and Simon is not only have they worked together before but is the relationship between Andy's service design history and his academic past in teaching in Europe. Together with Simon, they approach the subject of the future of education with pragmatism.
Simons email mentioned in this episode S.McIntyre@unsw.edu.au
Connect with Andy on @Apolaine on Twitter, his website at polaine.com, via Fjords website at Fjordnet.com
Read the transcript of this episode at thisisHCD.com
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TIHCD is brought to you by Humana Design