Jon Hicks 'Understanding the differences between brand design and icon design'

This is HCD is brought to you by Humana Design

In this episode, we caught up with Gentleman designer himself, Jon Hicks. Jon is a graphic designer and illustrator but has worked across a broad spectrum of mediums in his career. Most of us will be familiar with Jons work, whether it be the first Firefox logo, or Spotify's icons, or ANZ customers in Australia will recognise his icons in their applications. Having worked with Jon many times over the years, I can honestly say he’s one of the best in the world at what he does, so was incredibly happy to have him on the show.

Also joining in on the conversation was Principal Designer at Intuit, Aman Braich who is a brand expert and helping reshape the brand identity for Intuit both in Australia and the US. So I sandwiched between icon and brand gurus in this episode. We discussed the differences and similarities between icon and brand, governance of both, the importance of context in design, and much more.

Discuss this episode on the This is HCD Slack Channel.

Read the transcript of this episode

Links

• View Jons work at Hicks Design
• Watch Jon talk about The Icon Design Process
• Read Jons blog
• Follow Jon on Twitter
• Connect with Jon on LinkedIn
• Connect with Aman Braich on LinkedIn