

The Human Centered Design Podcast (Premium)
This is HCD
This is HCD: The Podcast for Human-Centered Design EnthusiastsWelcome to This is HCD, the premier podcast for human-centered design, with over 1 million downloads and hosted by Gerry Scullion.Our mission is to empower designers, changemakers, and innovators to craft a more inclusive and thoughtful future. Each episode brings you engaging conversations with leading voices across service design, UX, interaction design, product management, and more. Together, we explore the nuances of what it means to excel in human-centered design, offering insights, skills, and perspectives to elevate your practice.Whether you’re a seasoned professional or just beginning your journey, This is HCD is your destination for actionable ideas and inspiration to drive meaningful change through intentional design.Join our growing, ethically conscious design community—connect, learn, and get involved. Together, we’re building a private LinkedIn-style network for human-centered designers ready to make an impact.Tune in, get inspired, and shape the future with This is HCD!
Episodes
Mentioned books

Dec 4, 2018 • 29min
Hazel White & Mike Press 'Making a difference through design'
Hazel White and Mike Press from OpenChange in Scotland join me on the show this week, and we dig a little deeper into what myself and sarah drummond covered about the changes in the scottish design landscape and what trigged this. We speak more about a walkabout, service safari or observational masterclass that the guys gave at service design days in barcelona, and what’s so good about these types of workshop activities.
Now before we jump into the interview, i wanted to mention we have a shelf load of books to give-away as thank you to all of our listeners in 2018. To be in with a chance of winning the books, you need to be on our newsletter which you can subscribe on our website at thisishcd.com - we’ve got books from O’Reilly Media in NYC one of our biggest supporters, as well as exclusive TIHCD discounts for Rosenfeld Media books and also have 2 books from the guys at Smashing Magazine. We also have signed copies of Andy Polaines Service Design book and Gerry McGovern’s latest book, Top Tasks.
Read the transcript of this episode on our website
Visit OpenChange.co.uk
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Tweet Hazel White
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Nov 20, 2018 • 19min
Andy Polaine 'Mindful Service Design'
In this episode, I caught up with a great friend of the podcast, Andy Polaine. Most of you will probably be familiar with Andy's work with Fjord and also as co-author of Service Design - from Insights to implementation on Rosenfeld Media, a book that has become one of the defining service design books over the last number of years.
I was hosting Service design Days in Barcelona this year and had lots of fun meeting the European service design community. It was a jam-packed few days for me but managed to capture some great conversations that all followed a similar theme to what myself and John Thackara covered in his episode recently, and that is, we need to consider not only what we produce but how we actually produce it.
Andy's keynote was fantastic and had some wonderful metaphors about how we have lost some of the natural cadence and craft through new work please like Agile and Lean.
Christmas giveaways
Also before I jump in I want to let you all know I'm working on creating a very very special newsletter for Christmas with lots of the world's best book companies and authors, so if you're not in the podcast newsletter, you should sign up for our newsletter. This Christmas newsletter will include discounts and giveaways, just in time for those Christmas stocking fillers.
Right, let's get into the episode.
Links from this episode
Andy's slides from Service Design Days, Barcelona
Connect with Andy on @Apolaine on Twitter, his website at polaine.com, via Fjords website at Fjordnet.com
Read the transcript of this episode at thisisHCD.com
Buy Andy's book that he co-authored 'Service Design - From Insight to Implementation'
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Nov 6, 2018 • 47min
Steve Portigal 'Symbolic Lab Coats, ASMR and Coke-Fueled Lap Dances: More User Research War Stories'
Hello and welcome to another episode of This is HCD. I'm your host Chi Ryan, and in this episode, I'm speaking to researcher Steve Portigal. Steve is the Principal of Portigal Consulting and the author of two books: Interviewing Users: How to Uncover Compelling Insights, and Doorbells Danger and Dead Batteries: User Research War Stories.
Based outside San Francisco, Steve helps companies to think and act strategically as a result of human insights. Steve has his own podcast, Dollars to Donuts, where he interviews people who lead user research in their organizations.
Throughout his career, Steve has interviewed hundreds of people including families eating breakfast, hotel maintenance staff, architects, rock musicians, home automation enthusiasts, credit default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate internet and video conferencing systems. Wowsers - Steve has really done a lot of things!
Exclusive discount
The following 20% discount code for 'Doorbells, Dangers and Dead Batteries'. Expires on December 31, 2018: HCD2018
Resources
Doorbells, Dangers and Dead Batteries
Interviewing Users
Portigal Consulting
Rosenfeld Media
Steve Portigal on LinkedIn
Vox Media
Dollars to Donuts podcast
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Oct 23, 2018 • 23min
John Thackara 'Designing for all of life, not just human life'
Hello and welcome to another episode of This is HCD. My name is Gerry Scullion and I'm a human centered design practitioner based in Dublin, Ireland, and this week I caught up with one of my design heroes, John Thackara whilst I was hosting the incredible Service Design Days conference in Barcelona recently. I was so happy to speak to John, having read much of his work for such a long time and currently reading his latest fantastic book 'How to thrive in the next economy' a book that has led to the Wall Street Journal to call John 'cutting edge design expert' or even the Great Bill Moggridge stating 'whatever you're designing, keep this book next to you know'.
Signed book giveaway
Now, I'm lucky to say I have a signed copy of this book in my hands right now to giveaway, so be in with a chance all you need to do is go over request to join the slack channel on thisishcd.com where I'll be giving the book away inside the channel this Friday at noon GMT. In this episode we discussed John's work at great detail, his keynote at Service Design Days, and spoke about the greater purpose of design and maybe even human centered design isn't broad enough as it should include animals and the greatest resource of them all, the earth. Now this episode is definitely one of those where you want to listen and then repeat.
Buy 'How to thrive in the next economy'
Visit Johns website thackara.com
Follow John on Twitter
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Oct 9, 2018 • 41min
Frank Long 'Designing a Design Culture to empower richer social outcomes'
Hello and welcome to another episode of this is HCD. My name is Gerry scullion and I'm a service design principal based in Ireland. In this episode, we caught up with Frank Long, one of Ireland's UX forefathers. Frank mentored me way back in the nineties and shortly after he began working in the usability and accessibility space for Frontend, one of Europe's oldest UX consultancies. A number of years ago when I was living in Sydney, I began to see Frontend winning awards, left right and center, such as at the iXDA awards in America, then again in Lyon and UX Awards and so on, beating some stiff competition to some of the biggest design awards in the design world. Now I wanted to go and dig a little deeper to understand what they were doing internally and how they were doing it and turns out they created an initiative called DesignFix.
Links mentioned inside this episode
Frontend.com
Video: iXDA video of Mymilkman.ie
Download whitepaper 'Design Principles for civil dialogue'
Video: The Future vision of migrant healthcare
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Sep 25, 2018 • 46min
Marc Stickdorn and Adam Lawrence 'A Service Design 360'
Hello and welcome to another episode of this is HCD. I'm your host Chi Ryan and Aussie designer, living in working in New York City. In this episode, I'm catching up with Marc Stickdorn and Adam Lawrence, co-authors of the cult service design books. This is Service Design Thinking and more recently This is Service Design Doing. If you aren't familiar with either of the books, we'll put the links into the show notes for this episode.
Marc on Twitter
Adam on Twitter
More than Metrics
Experience Fellow
Smaply
Work Play Experience
This is Service Design Thinking book
This is Service Design Doing book
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Sep 11, 2018 • 32min
Sarah Drummond ‘Kick-starting a design revolution’
Before I tell you a little bit about this episode, I wanted to congratulate Sarah (and Lou) who got married at the weekend. From everyone at This is HCD, we raise a glass an wish you a lifetime of happiness together!
Hello and welcome to another episode of. This is HCD. My name is Gerry scullion and I'm a service design principle based in Dublin city, Ireland. I recently caught up with our next guest, Sarah. Sarah is a designer and CEO and cereal idea generator. She's co-founded, SNOOK, my police, Mydearest Scotland, our pride and the matter for this work. She was awarded a Google Fellowship for her work in technology and democratic innovation and named as one of Good Magazines 100-extraordinary individuals tackling global issues in a creative way daily. Sarah is a CEO of SNOOK an award-winning global design consultancy based in London and Glasgow. SNOOK on a mission to design a new program that works better for people and this is a perfect segue into what we discussed. We caught up recently in Dublin to talk about kickstarting a design revolution and what that actually means, how we can get design into the social consciousness -
Sarah links
Follow Sarah on Twitter
Snook website
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Aug 28, 2018 • 35min
Patrick Quattlebaum 'Breaking down tribes to enable the orchestration of experiences'
Hello and welcome to another episode of 'This is HCD'. My name is Gerry Scullion and I'm a service design principal now based in Dublin, Ireland. In this episode we caught up with the brilliant Patrick Quattlebaum, co-author (alongside Chris Risdon) of the fantastic new Rosenfeld media book 'Orchestrating Experiences'. Patrick is founder of StudioPQ and former managing director of the service design consultancy Adaptive Path before its acquisition, after of which he was the Head of Service Design and Senior Director of Design at Capital One.
Patrick on Twitter
Buy the book on Rosenfeld Media
Connect with Patrick on LinkedIn
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Aug 14, 2018 • 30min
Sarah Richards 'Content Design. What is it? And why it's so f#cking important in the delivery of a product and service'
Hello and welcome to another episode of ‘This is HCD'. My name is Gerry Scullion and I'm a service design principal now based in Dublin, Ireland. Recently I caught up with Sarah Richards in London. Sarah's a founder of Content Design in London, an organisation focused on delivering content designed training courses as well as working with organisations to help build the content design function internally.
Sarah previously held the role of head content design within the GDS, the government digital services team for the gov.uk. And in this conversation we actually go back in time to discuss what that was like, working with people who had no idea what content design was and how Sarah worked around that. Also joining in in this conversation was Joris Beets, international service design director for EY Seren in London.
Sarah on Twitter
Content Design website
Buy 'Content Design' the book (Amazon UK)
Joris on Twitter
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Jul 31, 2018 • 52min
Gerry McGovern ‘The repositioning of trust in society’
Hello and welcome to another episode of This is HCD. My name is Gerry Scullion and I'm a human centred design practitioner based in Dublin, Ireland. In this episode, we caught up with Gerry McGovern, one of the most well known and loved customer experience advocates in the industry today. Gerry has developed a number of fantastic models over the years such as Top Tasks and also curates and creates one of the best weekly experience design newsletters on the internet. Sign up below.
Gerry's been described by the Irish Times as 'one of the five visionaries who has had a major impact on the development of the web'. He's a fantastic speaker and by the time this episode gets released we'll have completed three of the four dates as close and keynote speaker on Jeffrey Zeldman's An Event Apart conferences in the US.
Gerry has written six books, one of which came across my desk a number of years ago by Gerry Gaffney in Melbourne. The three Gerry's all Irish and all doing something pretty similar. So, going back to this episode, we discussed trust and we cover off what is trust to Gerry; the role of trust in society and in relation to the exchanges between customers and organisations. We speak about how customers have evolved at an exponential rate that exceeds that of organisations and now organisations are playing catch up.
Gerry McGovern on Twitter
Sign up to Gerrys McGoverns amazing newsletter
Buy Gerrys books
Read the transcript of this episode
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