Hello and welcome to another episode of This is HCD. My name is Gerry Scullion and I'm a human centered design practitioner based in Dublin, Ireland, and this week I caught up with one of my design heroes, John Thackara whilst I was hosting the incredible Service Design Days conference in Barcelona recently. I was so happy to speak to John, having read much of his work for such a long time and currently reading his latest fantastic book 'How to thrive in the next economy' a book that has led to the Wall Street Journal to call John 'cutting edge design expert' or even the Great Bill Moggridge stating 'whatever you're designing, keep this book next to you know'.

Signed book giveaway

Now, I'm lucky to say I have a signed copy of this book in my hands right now to giveaway, so be in with a chance all you need to do is go over request to join the slack channel on thisishcd.com where I'll be giving the book away inside the channel this Friday at noon GMT.

In this episode we discussed John's work at great detail, his keynote at Service Design Days, and spoke about the greater purpose of design and maybe even human centered design isn't broad enough as it should include animals and the greatest resource of them all, the earth. Now this episode is definitely one of those where you want to listen and then repeat.

This is HCD is brought to you by Humana Design

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John Thackara 'Designing for all of life, not just human life'