The Artificial Intelligence Show
Paul Roetzer and Mike Kaput
The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.
Episodes
Mentioned books
Jun 17, 2022 • 59min
#18: AI for CMOs
Explore how AI is reshaping the role of Chief Marketing Officers and driving digital transformation in organizations. Discover the critical importance of embracing hyper-personalization for improved customer engagement. Learn about the challenges CMOs face, like underfunding and technology perception, and how to overcome them with a proactive AI approach. The conversation highlights the benefits of mutual learning between humans and AI, emphasizing the potential for enhanced marketing strategies and innovative practices.
May 27, 2022 • 40min
#17: AI for Advertising
Discover how AI is transforming the advertising landscape with innovative applications that boost efficiency and enhance targeting. Topics include optimizing ad budgets and creating personalized messaging, particularly for regulated industries like finance. The hosts share success stories that showcase AI's potential, including recruitment campaigns and the creative process in ad development. Explore the ethical implications of AI in marketing and learn how to harness these tools to stay competitive in a rapidly evolving industry.
May 20, 2022 • 47min
#16 The Future of Business is AI or Obsolete
Explore the future of business where companies divide into AI Native, AI Emergent, and the Obsolete. Discover the transformative power of artificial intelligence across various industries, from legal practices automating document proofreading to marketing strategies enhanced by data-driven decisions. Learn how businesses must adapt to remain competitive and ensure future relevance. The discussion highlights the gradual adoption of AI and the importance of continuous learning in evolving job landscapes.
May 13, 2022 • 1h 14min
#15: AI for Event Marketing
Exploring AI’s role in event marketing, the hosts discuss how technology can enhance ticket sales and sponsorships. They highlight the importance of personalized communication and data-driven marketing for better attendee engagement. The conversation also delves into innovative use cases like augmented reality that elevate sponsor experiences. A predictive model for marketing AI adoption is introduced, emphasizing community involvement and collaboration as key to navigating the shifts in consumer behavior post-pandemic.
May 6, 2022 • 44min
#14, Lost and Gained
Recent breakthroughs in AI are reshaping various careers and industries. The discussion delves into the impacts of language and vision technologies, emphasizing the importance of adaptation. With innovations like DALL-E 2, creativity faces both opportunities and challenges. Key questions arise: What will be lost or gained as AI evolves? The hosts advocate for curiosity and collaboration, urging listeners to embrace ongoing learning in this rapidly changing landscape.
Mar 29, 2022 • 33min
#13, AI for CMOs series with Andrea Brimmer, Ally
Andrea Brimmer, CMO of Ally, shares her journey from Michigan State University to a top marketing leader recognized for innovation. She discusses the evolution of digital banking and how AI enhances customer experience. Brimmer emphasizes the importance of social responsibility, particularly through initiatives in women's soccer. She also highlights innovative hiring practices and the collaboration between marketing and technology teams, advocating for direct engagement with AI tools to reshape strategies in the evolving landscape.
29 snips
Mar 22, 2022 • 41min
#12: AI for CMOs series with John Dougherty, Brighton Jones
John Dougherty, Chief Marketing Officer at Brighton Jones, is a trailblazer in leveraging AI for marketing excellence. He discusses the innovative ways AI enhances customer personalization and strengthens client relationships. John shares insights on integrating AI technologies in financial services, emphasizing alignment with clients' values. He also highlights the importance of a solid data strategy for effective AI implementation and the necessity of continuous learning to stay ahead in the evolving marketing landscape.
46 snips
Mar 15, 2022 • 50min
#11: Cade Metz, The New York Times: Genius Makers
Cade Metz, a technology correspondent for The New York Times and author of 'Genius Makers', dives into the fascinating world of artificial intelligence. He shares insights on the evolution of AI from skepticism to breakthroughs, highlighting pivotal moments like the 2016 AlphaGo match. The rivalry between AI methodologies, ethical concerns about human motivations, and the urgent quest for safe AGI are explored. Cade vividly describes how deep learning technologies are reshaping industries and reflects on the complex relationship between humans and their AI creations.
Mar 8, 2022 • 44min
#10: Karen Hao, MIT Technology Review: Responsible AI
Karen Hao, Senior AI Editor at MIT Technology Review, dives deep into the concept of responsible AI. With her extensive background, she discusses the ethical development and societal implications of AI technologies, emphasizing the need for prioritizing people over profits. Karen shares insights on the policies of major tech companies and how they can mitigate harm in sensitive areas like healthcare. She also explores the importance of public involvement in shaping AI's future, highlighting both its risks and remarkable opportunities, like advancements in pharmaceuticals.
Apr 6, 2021 • 52min
#9: Britney Muller, Data Sci 101: SEO Expert Talks AI Use Cases
In this conversation, Britney Muller, Founder of Data Science 101 and former SEO scientist at Moz, shares her insights on integrating AI into marketing strategies. She discusses specific AI use cases for SEO and emphasizes the impending impact of AI on marketing professionals over the next 3 to 5 years. Britney also offers valuable advice for those new to machine learning, highlighting the importance of continuous learning and ethical considerations in technology. With a focus on online education, she explores the evolving landscape of SEO automation.
