The Artificial Intelligence Show #19: Marketing Artificial Intelligence Book
Jun 24, 2022
Dive into the journey behind a groundbreaking book on marketing and AI. Discover how AI tools are revolutionizing marketing strategies, balancing human creativity with machine capabilities. The hosts discuss essential questions to evaluate AI technology and introduce a practical framework for integrating AI into marketing. Explore the creative writing process and the excitement surrounding new learning opportunities in the marketing AI space. This insightful discussion emphasizes a responsible and innovative approach to the future of marketing.
AI Snips
Chapters
Books
Transcript
Episode notes
Book Writing Journey
- Paul Roetzer started writing "Marketing Artificial Intelligence" in April 2021.
- The book was written over a year and a half, with the middle section focusing on piloting AI in different marketing categories.
Content Repurposing
- Repurpose existing content like articles, podcasts, and videos when writing a book.
- Use AI tools like Otter.ai and Descript for transcription and organization.
Hidden Book Potential
- Content creators often have enough material for a book without realizing it.
- Repurposing and organizing existing content makes book writing more efficient.
