Essential Questions for Evaluating AI Technology

This is a special, book-launch edition for Marketing Artificial Intelligence: AI, Marketing and the Future of Business, which is available starting June 28, 2022, in audio, digital, and print.

Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage...and discuss it on this week's podcast.

Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity.