
#19: Marketing Artificial Intelligence Book
The Artificial Intelligence Show
00:00
Harnessing Marketing AI
This chapter introduces foundational concepts for integrating AI into marketing strategies by outlining the five P's of Marketing AI. Listeners learn about a problem-based model with a 10-step framework to address unique challenges and the importance of ethical considerations in AI application. The chapter aims to empower marketers with practical tools and insights while encouraging a responsible approach to the use of AI in various marketing fields.
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