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The Storytelling Lab

Latest episodes

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Feb 12, 2024 • 22min

Knowing Your Internal Story So You Can Effectively Share Your External Stories

Explore the impact of storytelling on brand narratives and the importance of a continuous system of stories. Learn about the Wright brothers' connection to the Outer Banks and their brave supporters. Understand the role of visionaries and integrators in a team through examples. Discover the significance of company narrative and the role of leaders in alignment. Learn how to effectively tell your story and find special offers from sponsors.
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7 snips
Dec 29, 2023 • 58min

How a Strong Brand and Culture Makes Your Brand Story Better with Mark Miller and Ted Vaughn

In a world where organizations struggle to share their stories, Mark Miller and Ted Vaughn revealed an unexpected twist. Their journey started with internal barriers hindering effective communication, but what they discovered was truly eye-opening. Tune into this conversation to uncover the transformative power of storytelling and culture on organizational success.Mark Miller and Ted Vaughn, co-authors of the enlightening book "Culture Built My Brand," bring a wealth of experience and expertise to the table. Their deep understanding of the crucial link between culture and brand success is invaluable for nonprofit leaders and staff members looking to enhance their organizational dynamics and brand resonance. With a passion for helping organizations communicate their stories effectively, Mark and Ted offer practical insights and actionable strategies that resonate with both beginners and seasoned professionals. In this episode, you will learn how to:Embrace culture and brand integration for nonprofit success.Establish a strong culture and brand early on.Discover the value proposition for engaging employees.Gain insights from corporate world strategies to use in your business.Unlock the power of storytelling in nonprofit communications. Hosted on Acast. See acast.com/privacy for more information.
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Dec 11, 2023 • 1h 1min

Self-Reflection, Personal Growth, and Finding the North Star of Your Story with Deevo Tindall

Does the feeling of being stuck and unfulfilled sound familiar to you? You may have been told to simply follow the traditional path of education and career, only to find that it hasn't brought you the personal growth and self-reflection you desire. The pain of feeling lost and disconnected from your true purpose can be overwhelming when you've followed the conventional wisdom without seeing the results you hoped for. But there is a better way.Deevo Tindall, a creative force with a passion for visual storytelling and personal growth, brings a unique perspective to the realm of self-reflection. Hailing from San Diego and now a resident of North Carolina, his journey from the West to the East Coast shaped his understanding of identity and life's narratives. With a background in photography and a deep curiosity about human design, Deevo's insights into the power of personal storytelling and its impact on decision-making and self-awareness offer a refreshing take on the complexities of business, branding, and life. In this episode, you will learn how to:Embrace personal growth and self-reflection to unlock your true potential.Surround yourself with a community of like-minded individuals to support your journey of growth.Pursue your goals and navigate career transitions with confidence and determination.Build and maintain meaningful connections while cultivating your brand.Discover the perfect timing and effective resolutions for enhancing your brand. Hosted on Acast. See acast.com/privacy for more information.
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Dec 4, 2023 • 1h 4min

Fighting Resistance Daily & Doing the Work to Become Your Authentic Self with Steven Pressfield

Renowned writer Steven Pressfield discusses overcoming creative barriers and offers valuable lessons and guidance to aspiring artists. He explores the influence of his work and emphasizes the importance of perseverance and dedication. Pressfield also delves into the significance of immersion and small details in writing, the concept of ideas and their path to creation, and the impact of resistance on creative individuals.
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Nov 13, 2023 • 50min

Connecting, Understanding, and Bridging Divides Through Family Stories with Jill Riley

Discover the untold story that led Jill Riley on an extraordinary journey, transforming her family's history and inspiring generations to come. As she delves into the depths of her cattle ranching lineage, a surprising twist unravels, unveiling a truth that will forever change the way we see our own familial roots.Jill Riley is a passionate musician who has embarked on a unique endeavor to strengthen family connections and preserve ancestral stories. With a deep love for her wild and wonderful cattle ranching family, Jill has written a twelve-song story album that spans four generations. Through her album, Common Ground, Jill not only shares the incredible stories of her family but also explores the importance of bridging family division and returning to love. By delving into the stories of our own families, Jill believes we can find common ground and ultimately strengthen the bonds that unite us all.In this episode, you will learn how to:Discover the power of storytelling to strengthen family connections and create lasting bonds.Learn how returning to love and empathy can transform relationships and foster understanding within your family.Unlock the secrets to capturing and preserving the unique life stories of your loved ones, ensuring their legacy lives on.Understand the importance of family stories and how they can provide a sense of identity, belonging, and connection across generations.Explore the universal nature of human experiences through the rich tapestry of your family's stories, finding common ground and shared understanding. Hosted on Acast. See acast.com/privacy for more information.
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Nov 6, 2023 • 59min

Elevate Your Personal Brand Using Powerful Visual Storytelling Techniques with Alana Sparrow

If you're feeling frustrated and invisible amidst the sea of content creators, tirelessly producing content, but struggling to capture the attention of your target audience, then you are not alone! Instead of creating meaningful connections, your audience may be scrolling past your posts, unaware of the authentic stories and value you have to offer. Well, this is the episode for you.Alana Sparrow is a creative director and brand expert who knows how to captivate audiences and make a lasting impression. With a background in design, Alana has mastered the art of using visuals to convey emotions, messages, and stories. She firmly believes that every image has the potential to tell a compelling story—and to create authentic and engaging personal brands, individuals and businesses must leverage that potential.In this episode, you will learn how to:Use visual storytelling to captivate your audience and create a deeper connection with your brand.Discover the powerful intersection between personal and business branding and how it can elevate your online presence.Explore the evolution of personal brands and gain insights on how to adapt and stay relevant in a rapidly changing digital landscape.Find out how to strike the perfect balance between speed, affordability, and quality in your content creation process.Uncover the exciting possibilities of integrating AI in your creative process to enhance efficiency and unleash your creative potential. Hosted on Acast. See acast.com/privacy for more information.
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Oct 2, 2023 • 1h 3min

Why Structure Will Never Make Your Stories Stand Out from the Crowd with Paul Guyot

Do you want to unlock your potential as a writer and create stories that captivate and resonate with readers and viewers? Wondering how you can develop your unique voice in storytelling? Well then this is the episode for you.Paul Guyot is a veteran screenwriter (30 years in the biz!) who helps aspiring writers discard all the advice from the so-called "gurus" and instead focus on finding their unique voice. Paul believes that discipline is the key to success, but it's not about forcing oneself to write a specific number of words or pages each day. Instead, it's about showing up consistently and being open to the muse when it arrives. Drawing inspiration from sports legends like Kobe Bryant and Tiger Woods, Paul highlights the value of hard work and dedication in honing one's craft. He challenges the notion that storytelling can be reduced to a formula, emphasizing the importance of originality and quality in creating compelling narratives.In this episode, you will learn how to:Discover the power of your unique voice and unlock your storytelling potential.Overcome the challenges and misconceptions surrounding story structure to unleash your creativity.Harness the value of discipline and a consistent routine to fuel your writing journey.Gain insights from the parallels between creative and non-creative professions for greater self-awareness and growth.Embrace the evolving cultural understanding that talent alone is not enough, and learn the keys to success in creative endeavors. Hosted on Acast. See acast.com/privacy for more information.
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Sep 18, 2023 • 56min

Shape a Successful Company Culture By Telling The Perfect Story with Karen Eber

Karen Eber, author and consultant, discusses the transformative power of storytelling in molding organizational culture. She emphasizes the role of open dialogue and psychological assurance in creating an effective workforce. They also explore the relationship between brain science and storytelling, and how personal stories can add authenticity and dimension to professional interactions.
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Aug 21, 2023 • 58min

Find Your Voice, Become More Creative, and Change the World with Heather Parady

Does this sound familiar to you? You've been told to dream big and set goals, but somehow, taking action toward those goals feels like an uphill battle. You find yourself stuck in a cycle of frustration and unfulfilled potential. The pain of watching your dreams slip away while waiting for something to happen can be excruciating. It's time to break free from this ineffective approach and embrace the journey toward your goals by taking decisive action.Heather Parady is a tenacious trailblazer who helps dreamers actualize their bold ideas. Formerly a mental health therapist, Heather possesses a unique blend of empathy and an astute understanding of human behavior. Her natural inclination for big-picture thinking spurred her to transition into leadership consulting, where she excels in synergizing visionary ideas with actionable steps. In this episode, you will learn how to:Discover the transformative power of cultivating sincere connectionsUnveil the crucial role of authenticity, intentionality, and sustaining relationshipsLearn about the priceless value of discovering and claiming your unique creative footprintRealize the profound influence that masterful storytelling has on both individuals and societies.Understand the essence of being proactive and embracing the path to achieving your aspirations. Hosted on Acast. See acast.com/privacy for more information.
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Jun 5, 2023 • 57min

Raise Capital Successfully Using Stories with Robbie Crabtree

Former trial lawyer turned startup coach, Robbie Crabtree, discusses the power of competitive storytelling and how to seamlessly incorporate it to inspire action and win the trust of investors. He shares his journey from athlete to lawyer and offers practical approaches to impromptu speaking. The podcast also delves into the importance of storytelling in inspiring action and the challenges faced when transitioning into a new career.

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