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The Storytelling Lab

Latest episodes

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Nov 6, 2023 • 59min

Elevate Your Personal Brand Using Powerful Visual Storytelling Techniques with Alana Sparrow

If you're feeling frustrated and invisible amidst the sea of content creators, tirelessly producing content, but struggling to capture the attention of your target audience, then you are not alone! Instead of creating meaningful connections, your audience may be scrolling past your posts, unaware of the authentic stories and value you have to offer. Well, this is the episode for you.Alana Sparrow is a creative director and brand expert who knows how to captivate audiences and make a lasting impression. With a background in design, Alana has mastered the art of using visuals to convey emotions, messages, and stories. She firmly believes that every image has the potential to tell a compelling story—and to create authentic and engaging personal brands, individuals and businesses must leverage that potential.In this episode, you will learn how to:Use visual storytelling to captivate your audience and create a deeper connection with your brand.Discover the powerful intersection between personal and business branding and how it can elevate your online presence.Explore the evolution of personal brands and gain insights on how to adapt and stay relevant in a rapidly changing digital landscape.Find out how to strike the perfect balance between speed, affordability, and quality in your content creation process.Uncover the exciting possibilities of integrating AI in your creative process to enhance efficiency and unleash your creative potential. Hosted on Acast. See acast.com/privacy for more information.
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Oct 2, 2023 • 1h 3min

Why Structure Will Never Make Your Stories Stand Out from the Crowd with Paul Guyot

Do you want to unlock your potential as a writer and create stories that captivate and resonate with readers and viewers? Wondering how you can develop your unique voice in storytelling? Well then this is the episode for you.Paul Guyot is a veteran screenwriter (30 years in the biz!) who helps aspiring writers discard all the advice from the so-called "gurus" and instead focus on finding their unique voice. Paul believes that discipline is the key to success, but it's not about forcing oneself to write a specific number of words or pages each day. Instead, it's about showing up consistently and being open to the muse when it arrives. Drawing inspiration from sports legends like Kobe Bryant and Tiger Woods, Paul highlights the value of hard work and dedication in honing one's craft. He challenges the notion that storytelling can be reduced to a formula, emphasizing the importance of originality and quality in creating compelling narratives.In this episode, you will learn how to:Discover the power of your unique voice and unlock your storytelling potential.Overcome the challenges and misconceptions surrounding story structure to unleash your creativity.Harness the value of discipline and a consistent routine to fuel your writing journey.Gain insights from the parallels between creative and non-creative professions for greater self-awareness and growth.Embrace the evolving cultural understanding that talent alone is not enough, and learn the keys to success in creative endeavors. Hosted on Acast. See acast.com/privacy for more information.
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Sep 18, 2023 • 56min

Shape a Successful Company Culture By Telling The Perfect Story with Karen Eber

Karen Eber, author and consultant, discusses the transformative power of storytelling in molding organizational culture. She emphasizes the role of open dialogue and psychological assurance in creating an effective workforce. They also explore the relationship between brain science and storytelling, and how personal stories can add authenticity and dimension to professional interactions.
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Aug 21, 2023 • 58min

Find Your Voice, Become More Creative, and Change the World with Heather Parady

Does this sound familiar to you? You've been told to dream big and set goals, but somehow, taking action toward those goals feels like an uphill battle. You find yourself stuck in a cycle of frustration and unfulfilled potential. The pain of watching your dreams slip away while waiting for something to happen can be excruciating. It's time to break free from this ineffective approach and embrace the journey toward your goals by taking decisive action.Heather Parady is a tenacious trailblazer who helps dreamers actualize their bold ideas. Formerly a mental health therapist, Heather possesses a unique blend of empathy and an astute understanding of human behavior. Her natural inclination for big-picture thinking spurred her to transition into leadership consulting, where she excels in synergizing visionary ideas with actionable steps. In this episode, you will learn how to:Discover the transformative power of cultivating sincere connectionsUnveil the crucial role of authenticity, intentionality, and sustaining relationshipsLearn about the priceless value of discovering and claiming your unique creative footprintRealize the profound influence that masterful storytelling has on both individuals and societies.Understand the essence of being proactive and embracing the path to achieving your aspirations. Hosted on Acast. See acast.com/privacy for more information.
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Jun 5, 2023 • 57min

Raise Capital Successfully Using Stories with Robbie Crabtree

Former trial lawyer turned startup coach, Robbie Crabtree, discusses the power of competitive storytelling and how to seamlessly incorporate it to inspire action and win the trust of investors. He shares his journey from athlete to lawyer and offers practical approaches to impromptu speaking. The podcast also delves into the importance of storytelling in inspiring action and the challenges faced when transitioning into a new career.
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May 29, 2023 • 60min

Stealing Celebrity Secrets for Earned Media Exposure with Kayley Hamilton

Are you tired of struggling to generate earned media attention? Have you fallen victim to these common myths about crafting a personal and professional PR story? Myth #1: You need celebrity status to get noticed. Myth #2: A press release is all it takes for successful media exposure. Myth #3: PR is too expensive for small businesses. Kayley Hamilton, the founder of KAYLEY Media, is a PR expert with a keen eye for crafting compelling stories that generate media exposure. Her background in entertainment news has given her valuable experience in understanding what makes a story resonate with audiences and journalists alike. Kayley is passionate about helping entrepreneurs craft their own stories to generate earned media attention and grow their businesses. With a track record of helping clients land features in major outlets, Kayley knows what it takes to make a splash in the PR world. Prepare to learn from someone who's mastered the art of storytelling for maximum media impact.In this episode, you will learn how to:Grasp the nuances of the earned digital media landscape and capitalize on its benefits.Tackle apprehensions and modify viewpoints for a triumphant presence in the media arena.Harness the art of storytelling to uplift your brand and engage with the desired audience effectively.Cultivate self-assurance and vanquish fear through Kayley's "FPL" method.Create and share a captivating personal and professional PR story to achieve media exposure success. Hosted on Acast. See acast.com/privacy for more information.
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May 16, 2023 • 55min

Collaborative Storytelling Secrets to Drive Change with Elena Rue

Elena Rue, co-founder of StoryMine, reveals the secrets of collaborative storytelling: develop engaging narratives, maximize budget efficiency, nurture client understanding, and harness storytelling power for positive transformation.
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May 1, 2023 • 1h 1min

Building an Empire in the Creator Economy with Nick Witters

After being a combat veteran and dedicating himself to a successful law career, Nick Witters is faced with the difficult decision of taking a new job managing Mr. Beast, a YouTuber. As he risks it all, his journey to success is filled with pressure, loss, and hard work. Will he make it? Will he be able to pull the trigger and take the risk?Nick Witters is the CEO of Ballen Studios, most known for managing the MrBallen YouTube channel. Hailing from a small town in Washington, Nick's journey took him from the Air Force to law school, and eventually to the heart of Hollywood as an entertainment lawyer. With a keen understanding of the importance of adaptability and perseverance, Nick has built a thriving career in the creator economy. Alongside his partner John Allen, a former Navy Seal, Nick continues to push the boundaries of success, sharing his wisdom and passion-driven approach with aspiring creators.In this episode of The Storytelling Lab, you will learn how to:Discover the hidden advantages of military training when tackling business challenges and sharpening decision-making skills.Appreciate the role of intellectual curiosity in seizing growth opportunities and fostering innovation.Recognize the significance of embracing failure and adaptability in achieving your career and business goals.Cultivate trust and authentic passion in talent representation relationships for long-term success.Sustain momentum and enthusiasm in the ever-changing creator economy to drive continuous personal and professional growth. Hosted on Acast. See acast.com/privacy for more information.
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24 snips
Apr 17, 2023 • 1h 3min

Brutally Honest About Storytelling Myths with Francisco Mahfuz

As Francisco Mahfuz embarked on his journey to master the art of storytelling, he made a shocking discovery — that the most captivating stories weren't the grand, epic tales that everyone believed they were, but rather the simple, relatable moments between people. What other secrets will this master storyteller uncover as he continues to defy our expectations and debunk popular storytelling myths?In this episode of The Storytelling Lab, you will learn how to:Uncover the truth about storytelling and its impact on everyday life.Recognize the significance of accuracy and relatability for powerful narratives.Discover the art of keeping things simple to captivate and enlighten audiences.Adapt your storytelling approach to suit varying objectives and demographics.Create a genuine origin story that enhances and defines your personal brand. Hosted on Acast. See acast.com/privacy for more information.
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Apr 3, 2023 • 1h 2min

Discovering Life-Changing Books with Nicholas Hutchison

Experience life-changing power in your life and business for less than $20!Nick Hutchison is an entrepreneur with a passion for personal growth through books. After experiencing the transformative power of personal development books firsthand, Nick founded Book Thinkers, a platform designed to help readers retain and apply the life-changing wisdom found in these books. In this episode of The Storytelling Lab, Nick discusses how to:1. Discover the impact of personal development through non-fiction books and podcasts on your life and business. 2. Harness the power of social media to successfully market your book and boost your author presence. 3. Master the art of integrating book knowledge into daily life for a more prosperous entrepreneurial journey. 4. Recognize the significance of gratitude, happiness, and purpose in making beneficial personal finance decisions. 5. Cultivate a mindset of mental toughness and resilience for sustained success in lifelong learning. Hosted on Acast. See acast.com/privacy for more information.

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