The Storytelling Lab

Lucinda Halpern, expert in turning big ideas into books, shares tips on finding the right agent for your book. She discusses crafting compelling query letters, building an author platform, and writing memoirs with universal appeal. The podcast also explores self-publishing, the dynamics between agents and authors, and strategies for securing an agent in the competitive publishing industry.

Discover how transforming mundane case studies into engaging narratives can convert leads into enthusiastic clients. Learn a four-step process focused on purpose, personas, proof, and persuasion to create compelling case stories. Explore strategies to integrate data and measurable metrics that resonate with your audience. Uncover the power of social proof and persuasive calls to action, as well as techniques to engage potential clients by addressing their needs and questions.

Have you been told to take big, overwhelming actions to make a difference, only to feel like nothing's really changing? If you're a filmmaker or content creator wanting to make an impact, you know how crucial those tiny actions by large groups are. Let's talk about how you can use those moments to not only tell inspiring stories but also drive real action. It's time to turn those tiny moments into big change.Zach Green is an environmental storyteller with a strong focus on rivers and their impact on the natural world. Through his work at Rivers Are Life, Zach seeks to raise awareness about the critical role of rivers in sustaining life on our planet. By crafting character-driven narratives, he aims to educate, inspire, and entertain audiences, shedding light on the work of individuals and organizations dedicated to the protection of our freshwater ecosystems. In this episode, you will learn how to:Master the art of impactful storytelling to create positive change.Unlock the potential of corporate sponsorship in funding creative projects to create impact.Discover how to use media to influence the powerful resource of community to support your purpose-driven mission. Hosted on Acast. See acast.com/privacy for more information.

Join Neal Foard, a 30-year advertising industry veteran, as he shares the power of storytelling through TikTok, creating connections and viral success. Discover tips on crafting compelling stories, overcoming stage fright, and navigating power dynamics authentically. Embrace genuine connections and elevate your communication skills with authentic storytelling.

Bill Harper, an experienced branding strategist, dives into the importance of emotional storytelling, customer-centric branding, and building trust through strategic storytelling. The podcast explores the balance of emotions and logic, the evolution of strategic storytelling with Geico, and the power of long-term branding strategies for sustainable growth.

Did you know that the key to creating a strong and authentic brand essence is like finding your soulmate? Yes, just like finding that perfect match, your brand essence is what will make your audience fall head over heels for your business. Let's dive in and uncover the magic behind building a brand that leaves a lasting impression. Get ready to unlock the power of your brand essence and create a loyal community that will sing your praises for the long-term.In this episode, you will learn how to:Uncover the secrets to creating a captivating personal brand essence.Demystify the difference between branding and marketing for your business's success.Define your brand's core values and watch your business thrive.Discover the power of emotional and functional benefits in building a lasting brand.Learn effective strategies for differentiating your brand in competitive markets. Hosted on Acast. See acast.com/privacy for more information.

Want to unlock the key to overcoming your internal creative resistance and achieving your desired success?Discover the surprising connection between the four characters that appear in every story and how to use them to navigate your own journey.Once you do, you'll operate and move forward with an enhanced self-awareness to overcome internal obstacles and achieve creative success.In this episode, you will learn how to:Discover the impact of character roles in narratives.Conquer internal resistance to unleash your creativity.Uncover the transformative power of storytelling in your life. Hosted on Acast. See acast.com/privacy for more information.

Park Howell, a storytelling expert with nearly 40 years in advertising and the founder of an ad agency, shares his insights on making brands stand out. He introduces the ABT (And, But, Therefore) framework, a powerful tool for simplifying complex messages. Howell emphasizes the importance of clear narratives to combat audience boredom and discusses crafting purpose-driven stories that connect authentically. He explores how agile communication can elevate branding and highlights the necessity of clarity and uniqueness to thrive in a competitive market.

Learn how to craft impactful opening lines that captivate your audience and keep them engaged throughout your story. Explore the essential role of storytelling in various aspects of communication and uncover the secrets to engaging your audience with compelling story openings. Discover the interplay of conflict and vulnerability in coming-of-age stories and master the art of capturing audience attention and emotions.

Have you been told to share your business stories but feel like you're not getting the attention and connection you want? The pain of putting yourself out there and not getting the results you hoped for can be frustrating. Let's change that.Robert Tighe is a seasoned storyteller with a background in journalism and a passion for leveraging personal experiences to enhance professional communication. His background in sports and journalism provides a unique perspective, offering valuable insights and strategies for entrepreneurs and professionals seeking to elevate their personal and professional brand through authentic storytelling techniques. In this episode, you will learn how to:Stand out from the competition through compelling personal storytelling.Leverage your experiences and passions to build a strong and authentic brand.Harness the power of origin stories to create meaningful connections and resonate with audiences. Hosted on Acast. See acast.com/privacy for more information.