The Storytelling Lab

The Most Important Sentence in Your Story

7 snips
May 20, 2024
Learn how to determine the most important elements of your story, whether written or visual, using a technique from a Pixar storyboard artist. Understand the importance of contrast and conflict to engage your audience. Explore the significance of storyboarding in enhancing user experiences and crafting compelling narratives with essential content and unique storytelling elements.
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ANECDOTE

Pixar and Airbnb

  • Rayne Bennett discusses Pixar's storyboarding technique.
  • This technique was used in a collaboration with Airbnb called Project Snow White.
ADVICE

The Master Shot

  • When storyboarding, ask yourself what single shot conveys the entire scene.
  • Build from this "master shot" to add detail and context.
ADVICE

Prioritize Key Content

  • Identify the most important piece of content for your story.
  • Build the rest of your story around this central point.
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