The hardest part of creating a powerful story is knowing what to keep and what to cut?

If you lose your audience's attention for just a second, most likely they are gone. But you also have to fight against a daily decreasing budget, and creative teams disagreeing, and all the other things that a business owner has to deal with when it comes to marketing.

So what if I told you that I have an easy little technique you can use that I stole from a Pixar storyboard artist? Would you listen?

And guess what... you can just as easily apply it to your written stories as your visual ones!

In this episode, you will learn how to:

• Determine the most important scene, shot, or sentence of your story.
• Understand how to choose secondary and tertiary information to complement the most important content
• Sequence your story in a way that maximizes contrast and conflict, and therefore maximizes engagement of your audience

Hosted on Acast. See acast.com/privacy for more information.