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The Storytelling Lab

Latest episodes

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Jul 1, 2024 • 1h 1min

Find Your Voice and Write Your Story, But Not Necessarily in That Order with Ally Fallon

Join prolific author and writing coach Ally Fallon, who has navigated the publishing world 14 times, as she shares her journey from introverted journal writer to inspiring mentor. Discover how to unleash your unique voice, a fingerprint of creativity that sets you apart. Ally discusses the mental health benefits of writing, balancing a full-time job while penning your book, and practical strategies to overcome hurdles as a first-time author. Get ready to embrace your story and find a writing routine that works for you!
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Jun 24, 2024 • 22min

Why Great Stories Are NOT Always Great for Your Marketing

Are you tired of being told that you have to be a master storyteller to succeed in business? You've probably been feeling the pressure to craft the perfect story, follow the hero's journey, and do everything the gurus say, only to end up with lackluster results. Guess what? Your business communication can thrive without being a storytelling genius.Let's flip the script and what you thought you knew about storytelling for marketing!In this episode, you will learn how to:Uncover simple yet effective storytelling techniques that will elevate your business's communication strategy.Learn how to use storytelling to create a loyal community around your brand and foster meaningful connections.Master a long-term content strategy that will fuel sustainable growth for your business or brand.Find and embrace your authentic voice in storytelling to stand out and resonate with your audience. Hosted on Acast. See acast.com/privacy for more information.
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Jun 10, 2024 • 20min

Make Your Words POP Off the Page Like Pictures

Want to immerse your audience into your story, making them feel like they're living it rather than just reading about it? If you're a writer looking to enhance your storytelling skills, I've got the solution for you. Listen to this episode to steal shot styles from cinematographers to improve the imagery of your writing. Let's make your stories come to life!In this episode, you will learn how to:Master visual storytelling techniques to captivate your audience and bring your stories to life.Harness the power of cinematography in your writing to create vivid and immersive narratives that resonate with readers.Unlock the secrets of crafting impactful establishing shots to set the stage for compelling storytelling.Elevate your content creation skills to engage and enthrall your audience with every word.Seamlessly transition between scenes in your storytelling to keep readers hooked and eager for more. Hosted on Acast. See acast.com/privacy for more information.
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Jun 3, 2024 • 55min

How Surviving an MLM Scheme Made Me a Better Story SELLER with Mackenzie Heflin

"I'm a business owner, not an influencer. So I'm not trying to just have random stories out there for no reason. I need to market myself in a way that grows my business in a way that my business is what I want it to be."Do you wish you understood how to create simple content that actually SELLS? Then you need to listen to this social media storytelling creator. Mackenzie Heflin is a content creator specializing in building online communities through strategic storytelling. With a background in network marketing, she gained valuable experience in community development and the impact of authentic storytelling. Mackenzie's transition across different social media platforms, from Facebook to TikTok, exemplifies her versatility in effectively applying storytelling methods to written and video content. In this episode, you will learn how to:Understand how to create content like a business owner should, instead of an influencerUse psychological hacks in your stories to keep your followers engagedLearn how to actually sell to the community that you've cultivated Hosted on Acast. See acast.com/privacy for more information.
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7 snips
May 20, 2024 • 19min

The Most Important Sentence in Your Story

Learn how to determine the most important elements of your story, whether written or visual, using a technique from a Pixar storyboard artist. Understand the importance of contrast and conflict to engage your audience. Explore the significance of storyboarding in enhancing user experiences and crafting compelling narratives with essential content and unique storytelling elements.
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May 6, 2024 • 59min

How to Find an Agent and Turn Your Big Idea into a Book Deal with Lucinda Halpern

Lucinda Halpern, expert in turning big ideas into books, shares tips on finding the right agent for your book. She discusses crafting compelling query letters, building an author platform, and writing memoirs with universal appeal. The podcast also explores self-publishing, the dynamics between agents and authors, and strategies for securing an agent in the competitive publishing industry.
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Apr 29, 2024 • 28min

Turning Your Case Studies into Compelling Stories That Convert

Discover how transforming mundane case studies into engaging narratives can convert leads into enthusiastic clients. Learn a four-step process focused on purpose, personas, proof, and persuasion to create compelling case stories. Explore strategies to integrate data and measurable metrics that resonate with your audience. Uncover the power of social proof and persuasive calls to action, as well as techniques to engage potential clients by addressing their needs and questions.
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Apr 22, 2024 • 56min

Why Tiny Moments Matter in Telling Stories that Create Massive Change with Zach Green

Have you been told to take big, overwhelming actions to make a difference, only to feel like nothing's really changing? If you're a filmmaker or content creator wanting to make an impact, you know how crucial those tiny actions by large groups are. Let's talk about how you can use those moments to not only tell inspiring stories but also drive real action. It's time to turn those tiny moments into big change.Zach Green is an environmental storyteller with a strong focus on rivers and their impact on the natural world. Through his work at Rivers Are Life, Zach seeks to raise awareness about the critical role of rivers in sustaining life on our planet. By crafting character-driven narratives, he aims to educate, inspire, and entertain audiences, shedding light on the work of individuals and organizations dedicated to the protection of our freshwater ecosystems. In this episode, you will learn how to:Master the art of impactful storytelling to create positive change.Unlock the potential of corporate sponsorship in funding creative projects to create impact.Discover how to use media to influence the powerful resource of community to support your purpose-driven mission. Hosted on Acast. See acast.com/privacy for more information.
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24 snips
Apr 15, 2024 • 1h 6min

Possess the Power of a Master Storyteller and Create Genuine Connections with Neal Foard

Join Neal Foard, a 30-year advertising industry veteran, as he shares the power of storytelling through TikTok, creating connections and viral success. Discover tips on crafting compelling stories, overcoming stage fright, and navigating power dynamics authentically. Embrace genuine connections and elevate your communication skills with authentic storytelling.
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Apr 1, 2024 • 1h

How to Dominate Your Industry Through Strategic Storytelling with Bill Harper

Bill Harper, an experienced branding strategist, dives into the importance of emotional storytelling, customer-centric branding, and building trust through strategic storytelling. The podcast explores the balance of emotions and logic, the evolution of strategic storytelling with Geico, and the power of long-term branding strategies for sustainable growth.

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