Cyndi Zaweski, a storytelling expert and journalist turned marketing guru, shares her insights on building an authentic community around your brand. She emphasizes the need for deep connections over mere follower counts, highlighting storytelling as a powerful tool for engagement. Cyndi discusses her journey from burnout to aligning her brand with her passions, offering strategies to create content that resonates emotionally. She also explores effective storytelling techniques on social media, providing practical tips for solopreneurs and artists.
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question_answer ANECDOTE
Journalism's Spark
Cyndi Zaweski's passion for storytelling started in a broadcast journalism class.
The professor's dynamic approach ignited her interest in stories' impact.
insights INSIGHT
Journalism vs. PR
Journalism's power lies in uncovering stories through open-minded curiosity.
Unlike PR, where the message is predetermined, journalism allows for unexpected discoveries.
question_answer ANECDOTE
Social Media Experimentation
Cyndi Zaweski transitioned from journalism to digital marketing, recognizing social media's storytelling potential.
Early in her career, newsrooms overlooked social media, giving her free rein to experiment.
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Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
Matthew Dicks
In 'Storyworthy,' Matthew Dicks provides a comprehensive guide on the art of storytelling. The book is divided into three parts: Finding your story, Crafting your story, and Telling your story. Dicks shares his own stories to illustrate key points and offers tips and exercises to help readers improve their storytelling skills. He emphasizes the importance of identifying a 'five-second moment' of transformation or realization in every story and provides techniques for making stories engaging and memorable. The book is designed to help anyone become a better storyteller, whether for personal or professional purposes, and highlights how storytelling can deepen connections with others and enhance one's own life[1][3][5].
"Social media isn’t just a tool; it’s an opportunity to co-create stories with your audience. They don't need more information. They need insights, emotion, and most importantly, connection." - Cyndi Zaweski
Building a supportive community as a solopreneur, artist, or small business owner can feel overwhelming—especially if you’re an introvert.
In this episode of The Storytelling Lab, Rain Bennett sits down with storytelling expert Cindy Zaweski to explore how sharing your authentic journey online can create deeper connections and real relationships, not just followers.
Cindy shares her path from journalism to marketing, the lessons she learned from burnout, and how she rebuilt her business in a way that aligned with her true passions.
If you’re struggling to find your audience, or wondering how to create content that actually resonates, this episode is for you!
In this episode, you will learn to:
Master the art and science of community building by using storytelling to create real relationships, not just followers.
Unlock the key to authentic engagement by shifting your content from information-sharing to insight-driven storytelling.
Discover the simple strategy to avoid burnout by aligning your brand storytelling with your true passions and values.
Use social media as a storytelling tool to build trust, deepen connections, and strengthen your brand’s identity.
Find the courage to pivot and evolve when your business no longer aligns with your goals—and use storytelling to make the transition seamless.
The Storytelling Lab 