The Storytelling Lab
Beyond Followers: Creating a True Community Around Your Brand with Cyndi Zaweski
Mar 17, 2025
Cyndi Zaweski, a storytelling expert and journalist turned marketing guru, shares her insights on building an authentic community around your brand. She emphasizes the need for deep connections over mere follower counts, highlighting storytelling as a powerful tool for engagement. Cyndi discusses her journey from burnout to aligning her brand with her passions, offering strategies to create content that resonates emotionally. She also explores effective storytelling techniques on social media, providing practical tips for solopreneurs and artists.
59:12
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Building a supportive community as a solopreneur entails sharing personal stories that transform followers into enthusiastic supporters through genuine connections.
- Authenticity in storytelling fosters deep emotional engagement, allowing creators to build trust and demonstrate vulnerability with their audience.
Deep dives
Targeting Decision Makers with LinkedIn Ads
LinkedIn ads offer a powerful solution for marketing professionals looking to connect with the right decision makers in their industries. Advertisers can target potential buyers based on specific criteria such as job title, company, industry, seniority, and skills. This precision targeting not only maximizes ad reach but also ensures that marketers engage with individuals who are more likely to convert, thereby reducing the feeling of speaking into the void. The opportunity to leverage a $100 credit on the first campaign is an added incentive for businesses to explore this platform.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
