Surf and Sales
Richard Harris and Scott Leese
Everyone is looking for help in sales, yet so few are willing to give it unselfishly.
Richard Harris and Scott Leese have teamed up to bring their best advice from their own life experiences, real-world job experiences, and what they see sales reps and leaders do right and, equally, do wrong so you can be the best at your craft as well.
And yeah, there will be the occasional surf story.
Richard Harris and Scott Leese have teamed up to bring their best advice from their own life experiences, real-world job experiences, and what they see sales reps and leaders do right and, equally, do wrong so you can be the best at your craft as well.
And yeah, there will be the occasional surf story.
Episodes
Mentioned books
Jan 25, 2021 • 46min
S2E7 - How to tell your story in 30 seconds with Ravi Rajani
Ravi is an amazing speaker, and he wants to help you do it too. Check out this episode to learn Not just what you say, it's how you say it. Understanding the best practices for storytelling The invisible script we need to stop following. The permission to be imperfect in sales Stop hiding behind the keyboard. A better way to prospect on LinkedIn

Jan 18, 2021 • 43min
S2E6 - Your desire for knowledge is a strength, not a weakness with Jordana Zeldin
Jordana has one of the most unique sales backgrounds we've ever had on the show. She sold high-end art to high net worth individuals in New York City What it's like to lose a $7M art deal Doing your skill while training your skill What do human beings need in a human relationship applying to the sales world. Scripting vs. Tonality Coaching tonality to salespeople Connecting with yourself in the sales process. Deciding to start my own company as a COVID layoff

Jan 18, 2021 • 51min
S2E5 - Why it's hard to scale an SDR and AE delineated team with Brendan Cassidy
Brendan has accomplished and done a ton throughout his tenure in the business world Understanding aspiration vs. work ethic Brute force SDR selling won't work well enough Not leveraging the intellectual capital of sales motions between companies Processitizing the private referral network at scale. Why a CEO empowering the VP of Sales at a startup is a must-have. What you need to know about going into a board meeting as a VP of Sales

Jan 18, 2021 • 47min
S2E4 - On your time and your terms with Shruti Kapoor of Wingman
Shruti has a very unique perspective. She's both a VC and CEO of a start-up in the crowded conversational intelligence space. She shares a ton of valuable insights with us. What it takes to GTM from India to US Entering a crowded market with your technology company. Getting involved in micro-communities as a busy founder. How do you know if you can go to market as a technologist Traits and attributes of a founding team when looking to invest? When I lose a deal why am I losing a deal? When one rep does better than the other, what is the real difference?

Jan 11, 2021 • 41min
S2E3 - When and how you monetize your community with Mark Birch
Fighting for attention is the value of a community The value of monetizing your community Building a community for large scale vs a targeted micro-community How do you make a member feel special? The difference between a community and an audience. Stop just "trying to make a deal" when selling into APAC.Crafting messages to get someone's attention in APAC Onboarding in a new gig half a world away.How I built a career for an overseas role. The APAC start-up help from AWS

Jan 11, 2021 • 56min
S2E2 - Behind the S.A.D.N.E.S.S. Scene, Corporate Bro (aka Ross Pomerantz)
Corporate goes deep and personal sharing what makes him tick, how hard he works and tons of amazing sales ideas and stories My first deal, sold an apartment to an NBA player Why he thinks SDRs have the toughest job around. The misalignment in sales and marketing. Why you don't need to worry about the money. His best cold email opening line His best break up email

Jan 11, 2021 • 43min
S2E1 - Negotiating a higher salary with Sam McKenna
From the moment Sam starts speaking, all you want to do is listen. She is on fire in this episode and shares amazing insights around: Fight for what you're worth Pay Equality and how to negotiate What I love about Sales Even big great companies have rep churn Show me you know me Personalization over LinkedIn People are afraid to shoot your shot

Dec 30, 2020 • 37min
S1E200 - Fuck yeah and thank you! Surf and Sales 2020 Year In Review
A fun look back at the 200 episodes we released for Surf and Sales. We could not have done 200 episodes if it were not for everyone who is willing to listen, our guests who came on and of course to all our sponsors this year Findem, Lead411, Perception Predict, Gong.io, and Vidyard. Exciting news coming in 2021

Dec 30, 2020 • 47min
S1E199 - The 5 KPIs VCs look at when choosing to invest with Ray Rike of RevOpsSquared
The data behind encouraging sales, marketing, and customer success alignment Rule 40 CAC - Payback period and ratio Retention Gross Margin CLTV vs CAC What is the Magic Number when you are a start-up? Who owns the CRO role, VPSales, CMO, CSO

Dec 30, 2020 • 45min
S1E198 - Understanding Channel Sales with Ed Porter
One of the best ways to grow your revenue is by implementing a channel program. Ed Porter shares it all. What are the different types of channel sales models? What are the 3 things you need to know before starting a channel program? How do you manage channel conflict? How long does it take to see revenue from your channel investments.


