The Startup CPG Podcast

Join Daniel Scharff in this episode of Startup CPG Podcast for the release of Startup CPG's Financing Database, an amazing resource crowdsourced from our community that lists all the non-dilutive lending options we could find, categorized by loan type and with info on the minimums for each provider. The database is proudly sponsored by our friends at BAGS. On today's podcast, Daniel Taylor, Co-Founder & CEO at BAGS, explains crucial challenges and financing strategies for CPG entrepreneurs, emphasizing the pitfalls of excessive equity dilution and the benefits of non-dilutive funding options like debt financing. A real highlight in this episode is Daniel Taylor explaining all the different financing options available to brands.They also discuss the mission of BAGS, a comprehensive platform tailored for CPG businesses, offering a lender database, strategic debt planning, and financial management support. From factoring to venture debt, they dissect various financing avenues, providing valuable insights into fostering business growth and ensuring financial stability in the competitive CPG landscape.Startup CPG Financing Database sponsored by BAGS: https://bit.ly/financingdatabaseListen in as they share about:Startup CPG Financing DatabaseChallenges in Early-Stage VC FundingAlternative Financing OptionsImportance of Cash Conversion CycleStrategic Use of DebtBuilding a Business Without Venture CapitalBAGS' Service ModelDatabase of LendersTypes of Financing OptionsFactoring vs. FinancingSBA LoansMerchant Cash Advances (MCAs)Key Considerations When Choosing FinancingGame Plan for FinancingADVERTISING NOTICE & DISCLAIMERBAGS is a paying sponsor of Startup CPG and Startup CPG may receive commissions if users click and apply through the contact links.Startup CPG provides this financing database strictly as an informational reference. We have not vetted any of the resources listed here and make no representations about the quality or appropriateness of the services they provide. Startup CPG makes no warranties about the accuracy or completeness of the information provided in this database. Use the information in this database at your own risk. Startup CPG does not provide financial advice. We encourage you to seek financial advice from competent professionals and to carefully research your options for obtaining commercial financing. ALL INFORMATION IS PROVIDED AS IS WITHOUT ANY WARRANTIES, EXPRESS OR IMPLIED. STARTUP CPG EXPRESSLY DISCLAIMS THE IMPLIED WARRANTY OF FITNESS FOR A PARTICULAR PURPOSE.Episode Links:BAGS WebsiteDaniel Taylor’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Sam Davis-Allonce, the founder of Hot N Saucy, a unique line of hot sauces. Sam shares her inspiring journey from being a chef in New York to launching her own hot sauce brand during the COVID-19 pandemic, driven by her culinary creativity and personal cravings. She delves into the challenges and success she faced while scaling her business, including securing a co-packer, achieving organic growth through social media and press, and expanding into retail stores, all while maintaining the brand's authenticity and distinctive flavors.They also discuss the inception and growth of Hot and Saucy, highlighting Sam's collaboration with Miller High Life, her strategies for maintaining a robust social media presence, the invaluable support from her family, the obstacles she's overcome, and her future goals for the brand. Tune in to hear Sam's remarkable story and get inspired by her entrepreneurial spirit. Don't forget to subscribe, rate, and review our podcast, and follow us on social media for more exciting episodes! Listen in as they share about:Origin of Hot N SaucyProduction and ScalingMarketing and BrandingRetail Expansion and StrategyCollaboration with Miller High LifeCommunity and EngagementChallenges and SupportAchievements and Future GoalsEpisode Links:Hot N Saucy WebsiteSam Davis-Allonce LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff sits down with Tyler Killgore, Central Buyer and Category Manager at GreenAcres Market. Tyler shares his expansive journey within the grocery industry, from his rapid progression and previous experience in direct store delivery ventures to his current pivotal role. He provides deep insights into his responsibilities at GreenAcres, focusing on product sourcing, selection strategies, mentorship, and the integration of local sourcing initiatives.Tyler delves into the intricacies of managing product categories, stressing the importance of maintaining a consistent SKU mix and utilizing newsletters effectively for promotional campaigns. He also explores the challenges associated with transitioning between distribution partners and offers invaluable advice on successfully launching new products in a competitive market environment. Tyler further highlights current consumer trends, particularly the growing popularity of microwavable and frozen entrees, underscoring shifts in consumer preferences and market dynamics.Tune in now!Listen in as shares about:Tyler's Mentorship and ExperienceGreenAcres MarketDirect Store Delivery (DSD)Customer Base and Sourcing PhilosophyFinding and Evaluating BrandsProduct Launches and ManagementTransition to KeHE DistributionInventory ManagementPromotions and MarketingCurrent Trends and OpportunitiesEvents and NetworkingEpisode Links:GreenAcres Market Website Tyler Killgore LinkedInEmail: tylerk@greenacres.com Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Todd Harris, co-founder and CEO of Plift, a hemp-infused beverage brand. Todd shares Plift's mission to provide a non-alcoholic, THC-infused alternative for social drinking, aimed at democratizing cannabis access and offering a healthier option to alcohol-use.Todd elaborates on the brand's unique name, product development, marketing strategies, and the challenges and successes of distributing their innovative beverages in an emerging market. He also touches on the regulatory landscape of cannabis products, the significance of fostering an inclusive industry, and the fundraising hurdles the company has encountered.Want to hear more about Plift and its innovative approach to hemp-infused beverages? Tune in now!Listen in as they share about:Plift's Mission and BackgroundMarket Trends and Industry ChallengesDosage and Product DevelopmentFlavor DevelopmentEducation and Consumer AwarenessLegal ConsiderationsDistribution and Market StrategyState Regulations and Distribution ChallengesIndustry Inclusivity and DiversitySupporting Underrepresented FoundersFundraising ApproachDebunking Myths About CannabisCustomer Feedback and MotivationEpisode Links:Plift WebsiteTodd Harris LinkedInEmail: hello@plift.com Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of Startup CPG Podcast, Daniel Scharff is joined by Allison Taylor, Director of Business Development at Pint Size Hawaii, and Ahmed Chehade, Chief Operating Officer at Good Stuff Distributor, Inc. to delve into the intricacies of Direct Store Delivery (DSD) relationships in the retail sector. They explore the nuances between DSDs and broadliners, dissect market dynamics, and offer insights into operational strategies and brand support, while highlighting these two well-regarded DSDs who focus on Hawaii and NorCal, respectively.They uncover the strategies and challenges facing modern retail operations. Pricing considerations, incentive programs, and actionable recommendations for enhancing customer engagement through in-store demos are also discussed.  Whether you're a seasoned entrepreneur or a startup enthusiast, this episode promises valuable insights to propel your business forward.Tune in and learn how to optimize your retail strategy today!Listen in as share about:The Nature of DSD and Its ImportanceBrand Success StoriesThe Difference Between DSD and Broadline DistributorsHow Brands Find the Right DSD PartnerDistribution Channels and Market EntryOperational ProcessesChallenges of Distribution in Hawaii and NorCalImportance of Local TeamsEffectiveness of Demos and IncentivesFinancial ConsiderationsStrategies for SuccessEpisode Links:Good Stuff Distributor, Inc. WebsitePint Size Hawaii WebsiteAllison Taylor’s LinkedInAhmed Chehade’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Grace Kennedy explores the journey of Matt Jacobs and Kristen Hogan Doyle, co-founders of Pedestrian Project. Join them as they share their inspirational story of founding a wellness brand focused on revolutionizing foot care. From identifying personal needs to collaborating with podiatrists and rigorous product testing, they've developed clean, effective solutions.Discover their strategies for consumer education and forging partnerships, starting with direct-to-consumer sales and expanding into retail. They also explore Pedestrian Project's innovative approach to modernizing foot care, navigating challenges in the wellness sector, and ensuring financial sustainability.Don't miss their insights on leveraging consumer feedback and community engagement to promote proactive foot care. Tune in now!Listen in as they share about:About Pedestrian ProjectProduct Development, Offerings, and BenefitsConsumer Education and OutreachMarket Strategy and Overall MissionFoot Care Market and Consumer Behavior|Product Development and Market ExpansionChallenges and Opportunities in the Wellness MarketFundraising and Financial StrategyBalance and Division of LaborFuture Plans and Community EngagementEpisode Links:Pedestrian Project WebsiteMatt Jacobs LinkedInKristen Hogan Doyle LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Join Daniel Scharff in this episode of the Startup CPG podcast as he sits down with Namik Soltan, CEO of GNGR Labs and the mastermind behind GNGR Labs' famous ginger shots. They explore Namik Sultan's entrepreneurial journey, from launching amidst COVID-19 to carving a niche with spicy ginger shots launching in the NYC and Northeast markets.They range from overcoming early distribution challenges and managing field sales teams to navigating NYC's competitive beverage market. Learn how Ginger Labs optimized distributor partnerships and retail merchandising to boost brand visibility and sales effectiveness.This episode sponsored by SimplyDepo. SimplyDepo is a super sales and merchandising platform designed to help emerging brands win independent stores. Powered by technology, they help you find potential customers, digitize all ordering and merchandising activities, and get all the store insights you need to scale your business. If you are looking for solid management support to scale, visit https://get.simplydepo.com/startupcpg/Listen in as they share about:GNGR Labs Origin StoryMarket Entry and COVID-19 ImpactProduct DevelopmentChallenges of DistributionField Sales StrategiesHandling CompetitionTeam Dynamics and MotivationEconomic ConsiderationsFuture Growth StrategyEpisode Links:GNGR Labs WebsiteNamik Soltan LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Join Daniel Scharff in this episode of the Startup CPG Podcast as he dives deep into beverage with Sean Lynch, known as the head of sales during the blast off years at Liquid Death and now President at Halfday. Daniel and Sean have a discussion focused on the growth of sales at Liquid Death especially around the field sales team responsible for so much of its success.Sean also emphasizes the strategic importance of hiring team members aligned with brand values and reflects on his experiences with trade show strategies that drive business growth.This episode is sponsored by SimplyDepo. SimplyDepo is a super sales and merchandising platform designed to help emerging brands win independent stores. Powered by technology, they help you find potential customers, digitize all ordering and merchandising activities, and get all the store insights you need to scale your business. If you are looking for solid management support to scale, visit https://get.simplydepo.com/startupcpg/Listen in as they share about:Halfday Iced Tea's Brand Story and ProductsSean's Experience at Liquid DeathSales Strategy and ExecutionDSD Network BuildingTeam Structure and RolesManagement and VerificationHiring and Team CultureTrade Shows and ExhibitionsAdvice for Early-Stage Brands Tactical Advice for In-Store SuccessEpisode Links:Halfday WebsiteLiquid Death Website Sean Lynch LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Welcome to another bonus episode of the Startup CPG podcast!Grace Kennedy is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team to dive into the exciting highlights of Fancy Foods 2024. They explore the inaugural Startup CPG Pavilion, showcasing standout brands and innovative products. From trends like plant-based seafood to the allure of Korean and Japanese cuisines, they uncover the latest in clean ingredients, natural sugars, and non-alcoholic beverages. They also emphasize the importance of community, collaboration, and effective networking at trade shows, offering invaluable advice for first-time exhibitors.Don't miss this episode to elevate your CPG business—Tune in now!Listen in as they share about:Startup CPG PavilionEvent HighlightsNotable Brands and ProductsTrends and Observations in the CPG IndustryBooth Designs at Trade ShowsInternational RepresentationStandout Products and BrandsAdvice for ExhibitorsEpisode Links:Kiki on LinkedInPatricia on LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff sits down with special guest Roberta Townes, a Senior Category Merchant at GNC, proud partner of the Startup CPG Community. Roberta shares insights into GNC's global impact and the strategic success stories of its diverse brand portfolio. They delve into the complexities of launching new brands and selecting prime store locations, offering individuals a deep dive into GNC's retail strategies tailored to current market trends.Whether you’re a seasoned entrepreneur or aspiring brand innovator, this episode is a great deep dive into one of the most exciting health and wellness retailers (and one of the top in the world by door count).Tune in now!Listen in to learn about:Roberta's Career Transition and Role at GNCGNC Overview and International OperationsBrand Partnerships and ExclusivityKey Elements of a Successful Pitch to GNCDiscovery and Selection ProcessConsumer Engagement and LoyaltyInterventions for Underperforming BrandsBrand-Merchant RelationshipTrends and Opportunities at GNCImportance of DemosEpisode Links:GNC’s WebsiteRoberta Townes’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics