This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)Join Daniel Scharff in this episode of Startup CPG Podcast as he delves into the intricacies of consumer research methodologies with Sara Schor, principal of Schor Insights & Strategy, a specialized boutique agency focused on consumer insights and brand strategy. From qualitative to quantitative approaches, they explore the art of crafting effective discussion guides and surveys to extract actionable insights. Sara shares riveting anecdotes, showcasing the profound impact of small yet powerful insights.Discover how understanding consumer behavior drives strategic brand development. Learn from Sara’s flexible collaboration approach, tailored to diverse budget constraints, and her unwavering focus on meaningful outcomes over rigid structures.Don’t miss this invaluable tips on leveraging qualitative research techniques to reshape brand identities and unlock growth opportunities.Tune in now!Listen in as Sara shares about:Qualitative Research vs Quantitative ResearchChoosing the Right MethodologySample Size and Statistical SignificanceQualitative Research Design and Objective SettingDifferent Qualitative MethodologiesChallenges of Focus GroupsCost-effective RecruitmentAided vs. Unaided QuestionsConsumer Insights and Brand StrategyCost and CollaborationEpisode Links:Schor Insights & Strategy’s WebsiteSara’s LinkedInSara’s Email: sara@schorinsights.comDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she delves into the flavorful world of House of Kajaana, a pioneering plant-based Indian food brand owned by Sabah Ashraf. Sabah unravels the remarkable transition from investment banking to culinary entrepreneurship, and discover how House of Kajana is redefining frozen meals, prioritizing taste and inclusivity by crafting gluten-free, dairy-free, soy-free, and nut-free dishes like roasted cauliflower tikka masala and coconut Malabar curry.Explore their strategic approach to product selection, rooted in building strong consumer connections through familiar flavor profiles. Delve into their expansion strategies, including partnerships with renowned retailers like Fresh Direct and an upcoming launch in Whole Foods stores nationwide.Gain insights into House of Kajana's commitment to engaging consumers through in-store demos and digital platforms like Instagram and Aisle. Learn about their vision for the future, centered on providing convenient access to healthier meal options across the country.Tune in to this mouthwatering conversation and join the plant-based revolution with House of Kajana!Listen in as Sabah shares about:House of Kajaana Mission and IdentityEarly Influences and Love for Indian FoodProduct DevelopmentLaunch Strategy and Retail ExpansionPreparation for Nationwide PresenceNavigating Distribution and Finding Great PartnersChallenges of Being a FounderAdvice for Other FoundersFuture Plans for the House of KajaanaEpisode Links:House of Kajaana’s WebsiteSaba’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Christine McNerney, Vice President of Merchandising Ops for Health, Beauty, and Home Categories at Thrive Market, and Jason Bidart VP of Food Merchandising at Thrive Market. They explore Thrive Market's commitment to offering wholesome products and maintaining strict ingredient standards.From Christine's journey in fashion e-commerce to Jason's extensive grocery retail experience, discover how their expertise shapes Thrive Market's offerings.Hear about how they work with brands, and top-selling products like electrolyte powders and wellness items. Dive into product highlights and marketing programs that drive Thrive Market's success, and gain insights into their collaborative approach with merchandising teams.Tune in now to discover a healthier way of living with Thrive Market!Listen in as Christine and Jason share about:Thrive Market's Elevated StandardsAffordability and AccessibilityProduct Standards and SourcingConsumer Trends and PreferencesAcquisition Strategy and Distribution OptionsBrand DiscoveryFavorite ProductsMarketing and PromotionsEpisode Links:Thrive Market’s WebsiteChristine LinkedInJason LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she is joined by Jake Deleon, the founder and CEO of Fila Manila and Alex Sorenson, the Founder and CEO of Blank Slate Kitchen to delve into the complexities of UPC (Universal Product Code) code management. Discover the pivotal decisions behind altering UPC codes, influenced by factors such as pricing strategy, market competitiveness, and cost efficiency. Hear firsthand accounts of how Jake and Alex approached UPC modifications to meet distribution demands and navigate retailer approvals. From adjusting net weight to strategic inventory planning, learn the intricacies of UPC management and the importance of sales forecasting in ensuring smooth transitions. Gain invaluable advice from founders on starting small to gather consumer feedback, assessing velocity metrics for store performance, and engaging effectively with distributors and retailers.Plus, explore how adapting product sizes can positively impact buyer behavior and discover proactive measures like promotions and discounts to manage UPC changes effectively. Don't miss out on the latest strategies for success in the CPG industry - Tune in now!Listen in as Jake and Alex share about:Cost Consideration of Changing UPC CodesChallenges of Not Changing UPC CodesAmazon ComplicationsUpdating Product Records and GS1 Data HubManaging Changeovers and Mitigating RisksRefills and Negotiations with RetailersAdvice for FoundersProduct Promotion and SalesBrand PromotionEpisode Links:Blank Slate Kitchen WebsiteAlex Sorenson’s LinkedInFila Manila WebsiteJake Deleon LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Mott Smith, co-founder of Amped Kitchens and a Startup CPG partner. Together, they delve into the benefits of utilizing commercial kitchens for small food businesses, emphasizing regulatory compliance, control, and flexibility in manufacturing.From product development challenges to staffing solutions, they explore various aspects of operating in a commercial kitchen, illuminating seamless transitions between spaces and the importance of community interactions.Drawing parallels between music production and food formulation, they discuss the significance of clear communication, feedback, and decision-making in the development process, while also addressing challenges like perfectionism. They also discussed the industry trends, touching on the potential decline of ghost kitchens and the rise of delivery-optimized food halls.Ready to take your food business to the next level? Tune in now!Listen in as Mott shares about:The Need and Ideal Customer for Commercial KitchensBenefits of Commercial Kitchens vs. ComansExamples and Case StudiesFacilities and Offerings of Commercial KitchensEquipment Needs for Different Types of Food ProductsConsultation, Expertise, and Cost ConsiderationsCommunity and NetworkingCertifications and LicensingIn-Person vs. Online InteractionServices Provided by Amped KitchensRelationship Between Food and MusicFuture Plans and Expansion of Amped KitchenGhost Kitchens and Food HallsEpisode Links:Amped Kitchens WebsiteMott Smith’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

Join Grace Kennedy as she delves into the world of healthy vegetarian delights with Aman Blana, the founder of Growee Foods, in this bonus episode of the Startup CPG Podcast. Aman shares the journey behind Growee Foods, inspired by his Indian heritage and a quest for fresh, plant-based options in the US. From battling the challenges of working with co-packers to navigating distribution channels, Aman reveals how mentor communities like Startup CPG have been pivotal in guiding his path.Discover Aman's innovative marketing strategies, including engaging farmers market demos and strategic brand collaborations. Learn how Growee Foods leverages email marketing and region-focused ads to drive sales growth on a bootstrap budget, all while prioritizing quality and taste above everything else.What’s more, get a sneak peek into upcoming spicy flavors and product lines that will leave you salivating.Tune in now and embark on a flavorful adventure with Growee Foods!Listen in as Aman shares about:Founder StoryChallenges in Starting UpMarketing Strategies Employed by Growee FoodsDistribution and Growth StrategyChallenges as a FounderPost-Expo West Follow-UpGrowee Foods Product DevelopmentMotivation and Community SupportAdvice for New EntrepreneursGrowee Foods AvailabilityEpisode Links:Growee Foods WebsiteAman Blana’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Join Lizz Ingrassia and Allie Cotter from Fresh Thyme Market as they discuss the importance of flavor, customer-centricity, and understanding consumer needs in product selection. They cover topics such as vendor relationships, product testing, inventory planning, successful brand examples, and consumer shopping behavior. Listen to learn about launching new products, working with suppliers, and enhancing brand credibility.

This episode was sponsored by Hummingbirds. Go to www.hummingbirds.comJoin Daniel Scharff in this episode of the Startup CPG Podcast together with Cory Hebert from Cin7 and Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, as they illuminate the challenges faced by startups during product launches and emphasize the importance of accurate data entry to prevent financial losses and share invaluable insights on leveraging Inventory Management Systems (IMS) to streamline processes efficiently.Discover practical strategies for reconciling orders with available inventory, optimizing payment terms, and managing cash flow challenges. Learn from real-world experiences and gain actionable advice on implementing efficient inventory management systems like Cin7 Core.Cin7 is the market leader in Inventory Management for emerging brands. We have a Startup CPG EXCLUSIVE DISCOUNT! 50% off the first 3 months of Cin7!To register for a demo or start your free trial:http://www.cin7.com/startupcpgDon't miss out on this episode packed with expert advice and industry insights! Tune in now and take your inventory management to the next level!Listen in as Cory and Jamie share about:Initial Challenges Faced by StartupsExcel Limitations for Inventory ManagementProducts Compliance and SafetyAdvantages of Using IMS (Inventory Management Software)Starting a Business and IMS SubscriptionUser Experience and Critical Features of IMSOrder-to-Cash ProcessThe Difference between IMS and ERP (Enterprise Resource Planning)Challenges and Limitations of ERPOutsourcing Operations and Operational ChallengesInventory Management Tipsget.cin7.comInventory Management Software | Cin7Cin7 is trusted by thousands of businesses to get their products to more customers, in more places, faster than ever before. Try our inventory management software today.Episode Links:Website: Cin7LinkedIn: Cory H.Website: Catapult Commercialization ServicesLinkedIn: Jamie Valenti-JordanDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Simply Depo Link:Improve your sales reps' efficiency for solid management support to scale your business, email info@simplydepo.com or visit simplydepo.com

In this bonus episode of the Startup CPG podcast, originally recorded as a webinar, join Daniel Scharff together with Jonny Price and James Reina as they talk through community fundraising and crowdsourcing with Jonny from Wefunder and James Reina from Jibby Coffee who recently completed a raise.Discover why community rounds matter, how to handle financial disclosures, and the smart way to tailor your fundraising approach. James shares real-world insights from a winning campaign, stressing the importance of doing your homework, building relationships, and engaging your audience effectively.Learn how personalized messages can sway investors and why educating your audience is key to long-term success. Plus, find out how crowdfunding can be a game-changer for underrepresented founders and new investors alike.They'll also demystify Wefunder's fees, advertising tactics, and how to maximize your exposure as you hit funding milestones. Ready to embark on a crowdfunding journey? Tune in now!Startup CPG Community Members get a discount on Wefunder fees by using this link: http://wefunder.com/startupCPG/raiseListen in as James and Jonny share about:What is a Community RoundTypes of investorsMinimum Check Size and Investment VolumeWefunder's MissionInvestor-Founder ConnectionChanges in Startup Valuation TrendsSetting Fundraising GoalsAdvantages and Disadvantages of Crowdfunding.Concerns about Financial Disclosure and Due Diligence.Legal Requirements, Timeline, and Investment Structures.Campaign Strategy, including ‘Pre-Launch Preparation and Momentum-Building.Marketing Tactics used During the Campaign.Diversity and Inclusion in Fundraisingwefunder.comLet your community invest | Wefunder, Home of the Community RoundRaise $50K to $5M+ from hundreds of customers, fans, and friends—all in one line on your cap table.Episode Links:Wefunder’s Website James’s LinkedInJonny’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Rich Gillmore, the VP of Center Store at Gelson's. Together, they delve into the dynamic world of indie retail in Southern California and explore how Gelson's stands out as a trendsetter by curating innovative brands that embody the quintessential Californian lifestyle.Rich shares valuable insights on prioritizing high-quality products, navigating the influx of brand invitations, and the delicate balance between data-driven analytics and instinctive choices for successful product launches. Learn about the importance of brand visibility and collaboration, and how platforms like LinkedIn play a crucial role in fostering connections and promoting innovation.Whether you're an emerging brand looking to partner with Gelson's or a retail enthusiast keen on understanding the intricacies of the industry, this podcast offers a wealth of knowledge and actionable insights.Tune in now!Listen in as Rich shares about:Trends Noticed at Expo WestStrategies for Brands to Attract Retailers' Attention at ExposKeys to Rising Through the Ranks in the Grocery IndustryDescription of Gelson's Stores and Market PositioningDecision-Making for Product AssortmentChallenges with Limited Shelf SpaceBrand Outreach and the Role of Sampling in SalesConsumer Buying BehaviorLocal Brands and California LifestyleDecision-Making and Gut InstinctInvolvement in Industry OrganizationsInfluence on Tastes and PreferencesGelson's Future PlansEpisode Links:Gelson’s WebsiteRich’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics