In this episode of the Startup CPG Podcast, Grace Kennedy speaks with Dina DiCenso, co-founder of RIND, an innovative vegan cheese company based in Brooklyn, New York. Dina shares RIND’s journey from homemade recipes to national retail shelves and fine dining establishments—including a notable appearance at the White House.

They explore the brand's proprietary fermentation techniques, the challenges and advantages of bootstrapping in a competitive category, and the strategic growth of their two lines: RIND and Veggie Underground.

Dina also offers valuable insights into retail expansion, foodservice strategy, and the evolving landscape of plant-based dairy alternatives.

Tune in now!

Listen in as they share about:

Mission and Motivation
Product Development
Bootstrapped vs Self-Funding
Business Growth and Challenges
Market Trends & Industry Insight
Retail and Distribution
Marketing and Consumer Education

Episode Links:

Website: https://www.rind.nyc/

LinkedIn: https://www.linkedin.com/in/dinadicenso/

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Show Links:

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Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics

Founder Feature: Dina DiCenso of RIND