In this episode of the Startup CPG Podcast, Grace Kennedy welcomes Daniela Suarez, co-founder of iCalm Health, a pioneering company focused on creating natural supplements for stress relief. They delve into the inspiring journey of icalm, from its early beginnings to the intricacies of product development and the challenges that come with building a brand in the health industry.

Daniela shares the obstacles she faced, including a startling incident involving a scam related to a celebrity endorsement, which highlights the critical importance of trust within the entrepreneurial community. One of the most fascinating aspects of this conversation is Daniela's experience co-founding a business with her sibling. She emphasizes how their familial bond enhances collaboration and creativity in their entrepreneurial endeavors.

Daniela also underscores the significance of building connections in the startup ecosystem and discusses how organizations like Startup CPG play a vital role in fostering collaboration and support among entrepreneurs.

Tune in for valuable insights on resilience, community, and innovation in the competitive world of natural supplements!

Listen in as they share about:

• icalm Health Overview
• Awareness of Anxiety|
• Development of the Product
• Research and Formulation
• Launch Strategy and Target Audience
• Product Stability and Ingredients
• Flavor and Taste
• Shelf-Stable Product
• Working with Family

Episode Links:

Website: https://icalm.com/ 

LinkedIn: https://www.linkedin.com/in/daniela-suarez-55b97a25/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics