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The Startup CPG Podcast
#168 - CPG Founder Life - What to Expect: Paul Voge
Nov 5, 2024
Paul Voge, Co-founder and CEO of Aura Bora, shares his inspiring journey in the craft sparkling water world. He discusses the skyrocketing growth from 2 stores to 10,000, revealing the fierce competition with beverage giants like Coca-Cola. Paul delves into the intricate dance of distribution and retailer relationships while navigating the emotional challenges of entrepreneurship. He emphasizes resilience and realistic expectations, offering practical insights on maintaining a healthy mindset and the joys of building a sustainable brand in a tough market.
01:10:43
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Quick takeaways
- Paul Voge highlights the essential role of resilience and realistic expectations for CPG founders amidst the emotional rollercoaster of entrepreneurship.
- Navigating the beverage industry requires understanding distribution challenges and effective marketing strategies to compete against industry giants like Coca-Cola.
Deep dives
The Tomorrow Brand Challenge
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