6min chapter

The Startup CPG Podcast cover image

#168 - CPG Founder Life - What to Expect: Paul Voge

The Startup CPG Podcast

CHAPTER

Scaling Brand Evolution

This chapter explores the challenges and strategic shifts faced by a consumer packaged goods brand as it transitions from regional to larger retail markets. The speaker emphasizes the importance of adapting marketing strategies, understanding competitive dynamics, and maintaining customer engagement during significant growth.

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