Paul Voge, Co-founder and CEO of Aura Bora, shares his inspiring journey in the craft sparkling water world. He discusses the skyrocketing growth from 2 stores to 10,000, revealing the fierce competition with beverage giants like Coca-Cola. Paul delves into the intricate dance of distribution and retailer relationships while navigating the emotional challenges of entrepreneurship. He emphasizes resilience and realistic expectations, offering practical insights on maintaining a healthy mindset and the joys of building a sustainable brand in a tough market.