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#168 - CPG Founder Life - What to Expect: Paul Voge

The Startup CPG Podcast

CHAPTER

Crafting the Future of Sparkling Water

This chapter explores the creation of Ouroboros, a unique craft sparkling water brand designed to enhance consumer satisfaction in a crowded market. The speaker discusses the obstacles faced by smaller beverage companies, such as high costs and competitive pressures, while contrasting their approach to larger conglomerates. Through insights on flavor profiles and profitability metrics, the chapter illustrates the challenging landscape of the beverage industry and the pursuit of a more enjoyable consumer experience.

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