Experiment Nation: The Podcast

Our industry can be damning of those doing things ""imperfectly"" - but it seems not to draw the distinction between those doing things imperfectly through ignorance (who can be educated) and those doing things imperfectly through lack of a better option (who need to be helped to show the value to decision-makers).   This attitude has a negative impact on new entrants to the industry and sets completely the wrong tone for the next generation. The greater the participation in the industry, the stronger it will become - the wider that participation, the more ideas (and the more diverse those ideas) will come through. And that is only a good thing for us all longer-term.  About Matt: Matt Scaysbrook,  Founder & Director of Optimisation at WeTeachCRO Matt has been optimising online experiences across B2B & B2C industries for over 10 years. He has a great passion for guiding & educating businesses on the value of Conversion Rate Optimisation. He places the understanding of human behaviour at the heart of all of his work, knowing that that breaks all problems down to the lowest common denominator – us. Clients include Nando’s, GoDaddy and Sage.  Chapters --- 0:00 - Introduction 0:55 - The quality of our community is a function of quantity and diversity 2:53 - The purist 8:09 - The pragmatist 12:58 - So what? 16:36 - We need the best of both

How to be a good test coder with Jeroen Wiersma

In this session, I want to cover the most strategic actions that a new Experimentation Strategist (or Program Manager) can execute during their first three months in the role to increase trust among the stakeholders and clients.  I will share this based on my experience working with clients such as Miro, Procore, The Bouqs, and Gympass, among others.  About the speaker Carlos has over nine years of experience working in online marketing and mass media. As an agency founder, he has led web development and conversion optimization projects for more than 80 brands in multiple regions and verticals. It has provided him with broad expertise in conversion optimization, user research, ecommerce strategy, digital psychology, and data analysis that let him contribute to driving innovation that delivers more profits.  As an Experimentation Strategist (former Program Manager) at Speero, he has been actively involved in running the Experimentation Programs of fast-growth companies such as Miro, Procore, The Bouqs, and Gympass, among others.

You don't have to A/B test everything. Be smart by having guiding principles.  #conversionrateoptimization #experimentation #ecommerce

Many optimizers are good at using data to craft hypotheses. Great optimizers, however, build data-driven segments, analyze by business goals (not just test KPIs), and importantly, propose how to take action on campaign results.  About the speaker Alexandra leads Product Marketing at Kameleoon. She loves storytelling as a way of demonstrating a product’s values and benefits to customers.  Chapters --- 0:00 - Introduction 3:41 - Great experimenters consolidate their customer data for precise and persistent segmentation 6:40 - Great experimenters analyze by meaningful business goals and draw actionable conclusions 8:05 - Great experimenters take action on their experimentation results 10:29 - Coming to full circle

Having mature conversations with immature markets, the problem with the word, “Hypothesis”, the importance of HiPPOs with Nima Yassini  #experimentation #conversionrateoptimization #growth

Life optimization involves setting goals and creating plans for reaching them. It also involves improving physical, mental, and emotional well-being. Ruben de Boer shares with our own Richard Joe how he leverages a CRO mindset to engage in activities that bring purpose, satisfaction, and joy to life.

Creating a customer journey map can help stakeholders better understand the customer’s experience, and helps ensure that all stakeholders are working towards the same goal. It can also help identify potential areas of improvement, and provide insights into how customers interact with your product, service, or organization.

When looking for a job, it’s important to have a clear idea of what you’re looking for in terms of type of work, salary, benefits, and work culture. You should also have a general understanding of your skills and experience, and be able to articulate to potential employers why you’d be a good fit for the job. Tracy Laranjo walks you through the things you need to know to land that dream job and get the salary you deserve.

Form optimization is the process of improving the structure and design of a web form to make it more user-friendly and efficient. This includes streamlining the form’s layout, making it easier to understand and fill out, and adding features such as auto-fill, pre-filled fields, and error handling. Alun Lukas shares how optimizing forms helps to reduce user frustration and abandonment, increase conversions, and improve the overall user experience.