Experiment Nation: The Podcast

Many optimizers are good at using data to craft hypotheses. Great optimizers, however, build data-driven segments, analyze by business goals (not just test KPIs), and importantly, propose how to take action on campaign results.  About the speaker Alexandra leads Product Marketing at Kameleoon. She loves storytelling as a way of demonstrating a product’s values and benefits to customers.  Chapters --- 0:00 - Introduction 3:41 - Great experimenters consolidate their customer data for precise and persistent segmentation 6:40 - Great experimenters analyze by meaningful business goals and draw actionable conclusions 8:05 - Great experimenters take action on their experimentation results 10:29 - Coming to full circle

Having mature conversations with immature markets, the problem with the word, “Hypothesis”, the importance of HiPPOs with Nima Yassini  #experimentation #conversionrateoptimization #growth

Life optimization involves setting goals and creating plans for reaching them. It also involves improving physical, mental, and emotional well-being. Ruben de Boer shares with our own Richard Joe how he leverages a CRO mindset to engage in activities that bring purpose, satisfaction, and joy to life.

Creating a customer journey map can help stakeholders better understand the customer’s experience, and helps ensure that all stakeholders are working towards the same goal. It can also help identify potential areas of improvement, and provide insights into how customers interact with your product, service, or organization.

When looking for a job, it’s important to have a clear idea of what you’re looking for in terms of type of work, salary, benefits, and work culture. You should also have a general understanding of your skills and experience, and be able to articulate to potential employers why you’d be a good fit for the job. Tracy Laranjo walks you through the things you need to know to land that dream job and get the salary you deserve.

Form optimization is the process of improving the structure and design of a web form to make it more user-friendly and efficient. This includes streamlining the form’s layout, making it easier to understand and fill out, and adding features such as auto-fill, pre-filled fields, and error handling. Alun Lukas shares how optimizing forms helps to reduce user frustration and abandonment, increase conversions, and improve the overall user experience.

Teams are horrible at this! They have no idea it should happen, and if they do, they're usually lost and the approach is terrible. When you break it down, it's really not difficult. This shouldn't be a black box anymore.   I will cover the following: (1) What each of the test planning aspects are and how to do them including MDE and duration estimates, (2) CXL's pre-test calculator unless our new Optimizely one is live by the time I record, (3) how to turn pre-test calculations into a testing roadmap, and (4) how to determine when a business can't test or when a swimlane isn't viable so teams can stop wasting time.  Chapters --- 0:00 - Introduction 1:50 - Imagine you’re with your team building an experimentation program 2:30 - Common struggles 6:26 - What is pre-test planning? 6:56 - Primarily…MDE and Duration estimates 26:28 - Roadmapping 28:38 - Should we test everywhere? Should we test at all? 31:00 - Example scenario 32:20 - Wrap up

Skeptical first-time buyers need to be given the utmost priority in order to make them feel comfortable and secure with their purchase. This may include providing detailed product or service information, offering multiple payment options, providing customer service support, and offering warranties or guarantees for their purchase. Rishi shares his thoughts on how to win over this critical customer segment.

Stop testing randomly. Have a plan.

CRO is a process of optimizing a website or landing page to maximize the percentage of visitors to convert into paying customers. It involves testing different elements of the website to determine what works best for increasing conversions. As long as businesses value increasing their conversion rate, CRO will remain an important part of online marketing and web design - but it may not exist as a profession one day. Our new podcast host, Richard Joe, asks Ton about the culture of Experimentation, and how we CRO will die...one day.