Our industry can be damning of those doing things ""imperfectly"" - but it seems not to draw the distinction between those doing things imperfectly through ignorance (who can be educated) and those doing things imperfectly through lack of a better option (who need to be helped to show the value to decision-makers).   This attitude has a negative impact on new entrants to the industry and sets completely the wrong tone for the next generation. The greater the participation in the industry, the stronger it will become - the wider that participation, the more ideas (and the more diverse those ideas) will come through. And that is only a good thing for us all longer-term.  About Matt: Matt Scaysbrook,  Founder & Director of Optimisation at WeTeachCRO Matt has been optimising online experiences across B2B & B2C industries for over 10 years. He has a great passion for guiding & educating businesses on the value of Conversion Rate Optimisation. He places the understanding of human behaviour at the heart of all of his work, knowing that that breaks all problems down to the lowest common denominator – us. Clients include Nando’s, GoDaddy and Sage.  Chapters --- 0:00 - Introduction 0:55 - The quality of our community is a function of quantity and diversity 2:53 - The purist 8:09 - The pragmatist 12:58 - So what? 16:36 - We need the best of both