Many optimizers are good at using data to craft hypotheses. Great optimizers, however, build data-driven segments, analyze by business goals (not just test KPIs), and importantly, propose how to take action on campaign results.  About the speaker Alexandra leads Product Marketing at Kameleoon. She loves storytelling as a way of demonstrating a product’s values and benefits to customers.  Chapters --- 0:00 - Introduction 3:41 - Great experimenters consolidate their customer data for precise and persistent segmentation 6:40 - Great experimenters analyze by meaningful business goals and draw actionable conclusions 8:05 - Great experimenters take action on their experimentation results 10:29 - Coming to full circle