Experiment Nation: The Podcast

Experiment Nation: The Conference Reloaded As conversion specialists and data analysts, we strive for experimentation- and validation-driven culture.  To be successful, it is essential to understand that your job is not just to run A/B tests. A large proportion of our work should be dedicated to change management. However, change is hard.  In his presentation, Ruben will discuss the importance of change management guided by an understandable model that you can start using today. He will explain the model step-by-step, using the knowledge you already have. You will find many examples of things you should and should not do to cultivate a culture of experimentation in your organization. We'd love your feedback. Tell us what you thought of the session and of our conference for a chance to win a free Customer Value Optimization course from Omniconvert.com and a chance to be featured on ExperimentNation.com  Send us your feedback here: https://forms.gle/Mzo9h33RZ94d471Q7

Experiment Nation: The Conference Reloaded We'd love your feedback. Tell us what you thought of the session and of our conference for a chance to win a free Customer Value Optimization course from Omniconvert.com and a chance to be featured on ExperimentNation.com  Send us your feedback here: https://forms.gle/Mzo9h33RZ94d471Q7

Tim shares his tips for running low and high maturity experimentation programs, what it’s like to optimize in-house vs. agency, when it is (and is not) ok to make compromises, and to how make your program’s results actually drive action. Plus: Tim’s take on those controversial UI polls on LinkedIn.

Experiment Nation: The Conference Reloaded Shiva will run through WHY you want to be running an experimentation program based on insight generation and not simply ‘winning’. He’ll also show you how to structure tests to support the growth of an insight-driven experimentation program.

Experiment Nation: The Conference Reloaded The average success rate of most AB testing programs hovers around 12%. Yep, for every 100 experiments you run, only 12 of them will generate an increase in conversions. That is worse than a coin toss.  Too many companies start AB testing hoping that it will deliver a great increase in conversions. A few months later, they are bitterly disappointed.  In this session, I will share the lessons we learned by analyzing over 22,000 AB tests on 700 CRO projects. These lessons paint the common patterns that helped us deliver upwards of 50% success rates on AB testing programs.  The lessons provide a strategic roadmap for a CRO project as well as tactical details needed while running the day-to-day operations.  Key takeaways  Attendees will learn what it really takes to run a successful CRO program (Time, resource, management, etc). Attendees will learn the right balance between strategy and tactics when running an experimentation program. Attendees will see an actual project management board running a CRO program

Hoje começamos um novo papo em nosso podcast: como migrar para a área de experimentação? Nosso convidado especial é Fabricio Migues, CRO Manager na Small World Financial Services, conta pra gente como foi sair da área de jornalismo e relações públicas e adentrar na experimentação, como aproveitar seus aprendizados e conhecimentos da área de comunicação dentro de CRO e como isso o tem ajudado.   Edição: João Pedro Alencar Referências citadas no episódio:  Referência citada da minha parte  https://www.exp-growth.com/  https://open.spotify.com/episode/4d3Prnlc0VIf6dQSdWdGmb?si=ziE3zbnwSKSmW8P34oQIZg&dl_branch=1

Experiment Nation: The Conference Reloaded Why is it that all through school, girls outperform boys but that equation is flipped in the corporate world? Are there factors in our nurture (and possibly nature) that play against us? How do these factors play out in the experimentation space?  In this session – recommended for women in experimentation and those working with them – Bithika will help identify blind spots and hopes to help women and teams reach their true potential.

Tracy Laranjo chats with Shopify’s Experimentation & Analysis Lead, Shanelle Mullin, about tough buy-in conversations, her take on the “I don’t dream of labour” trend, making experimentation more representative of diverse voices, and how we can empower the next generation of optimizers. Follow Shanelle on Twitter: @shanelle_mullin

There's no single answer as Conversion Optimization and Experimentation continue to evolve and find fit in the digital era. What resonates with us is, if you're constantly testing and celebrating performance instead of delivery, you're likely to be on the right path of doing it right.  In this episode, Marion Ravel, Eden Bidani, and Positive John shared different angles, from e-commerce, copywriting, and product, to structuring and thinking through CRO.   Books mentioned:  Emotional Design — https://www.amazon.com/Emotional-Design-Love-Everyday-Things/dp/0465051367 Working Backwards: https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595

Neste terceiro episódio contamos com a presença de André Vieira, fundador da Looptimize. Ele nos conta um pouco mais da sua visão sobre: Qual o ponto de partida para começar a investir em CRO? Popularização da experimentação: heurísticas e boas práticas — pontos positivos e negativos A qual área CRO melhor pertence dentro de uma empresa?   Edição do podcast por João Pedro (https://www.linkedin.com/in/joaopedroalencar/)   Referências citadas ao longo do ep:  Looptimize: https://looptimize.com.br/ Online Dialogue: https://onlinedialogue.com/ How to measure anything: https://www.amazon.com/How-Measure-Anything-Intangibles-Business-ebook/dp/B00INUYS2U#:~:text=Written%20by%20recogni Post CRO vs Experimentation: https://www.linkedin.com/posts/joaoostrowski_cro-vs-experimentation-fight-activity-6830566831628124160-Ia-z GrowthMentor: https://www.growthmentor.com/?ref=johnostrowski