There's no single answer as Conversion Optimization and Experimentation continue to evolve and find fit in the digital era. What resonates with us is, if you're constantly testing and celebrating performance instead of delivery, you're likely to be on the right path of doing it right. In this episode, Marion Ravel, Eden Bidani, and Positive John shared different angles, from e-commerce, copywriting, and product, to structuring and thinking through CRO.
Books mentioned:
Experiment Nation: The Podcast