Experiment Nation: The Podcast

Experiment Nation: The Conference Reloaded A quick and dirty guide to pointing out bad practices that create friction to the customer when brands practice the company journey instead of the customer journey.

Nesse episódio nosso convidado André Gillich, Head of CRO, compartilha sua experiência na Jussi crescendo a cultura de experimentação, começando pela nova abordagem em que “CRO não é um profissional e sim um processo.”Exploramos o impacto da cultura “Agil” e o desafio do foco em outputs não outcomes.Fechamos o podcast de forma prática compartilhando iniciativas tomadas em nossas empresas para acelerar a flywheel de experimentação. Edição: João Pedro AlencarReferências citadas:  Mestre GP https://www.mestregp.com.br/ Product arena https://productarena.io/ It takes a flywheel to fly https://www.microsoft.com/en-us/research/group/experimentation-platform-exp/articles/it-takes-a-flywheel-to-fly-kickstarting-and-keeping-the-a-b-testing-momentum/ Cursos PM3 cursospm3.com.br Naval at Tim Ferris https://open.spotify.com/episode/1yTaZvBKLTwVQHcNTvZ19i?si=wF_acs3ZT7qEGTCa4JUDlw Naval monologue https://open.spotify.com/episode/1TCwItjO5uj294IZ7MoZ10?si=3uWYsGhQStumCcRYBFJm5w How to get rich (without getting lucky) https://twitter.com/naval/status/1002103360646823936?lang=en Guess the test inspiration https://guessthetest.com/

Steph walks us through the challenges of growing Specsavers’ CRO team and how she overcame them, her experimentation red flags, and her take on if CRO certifications are really worth it. Plus: A comparison of the CRO job market between Canada vs. the UK, including how well you can expect to be paid as an optimizer.

Experiment Nation: The Conference Reloaded CRO, experimentation, A/B testing, research, analytics: these things are all parts of a whole which never really gets discussed. What we’re doing is replicating the scientific method in a business context, and yet we can’t see the wood for the trees. Our industry is focused on the individual elements of what we do and how we do it, but not why we do it and the overall philosophy for it.  This is part of the reason that businesses don’t give it the traction it deserves; senior business leaders are not interested in the execution, they’re interested in the overall benefit. Let’s take a step back and think about how to go beyond the detail and drive a more mature outlook on what we do! We'd love your feedback. Tell us what you thought of the session and of our conference for a chance to win a free Customer Value Optimization course from Omniconvert.com and a chance to be featured on ExperimentNation.com  Send us your feedback here: https://forms.gle/Mzo9h33RZ94d471Q7

Experiment Nation: The Conference Reloaded We'd love your feedback. Tell us what you thought of the session and of our conference for a chance to win a free Customer Value Optimization course from Omniconvert.com and a chance to be featured on ExperimentNation.com  Send us your feedback here: https://forms.gle/Mzo9h33RZ94d471Q7

Experiment Nation: The Conference Reloaded We'd love your feedback. Tell us what you thought of the session and of our conference for a chance to win a free Customer Value Optimization course from Omniconvert.com and a chance to be featured on ExperimentNation.com  Send us your feedback here: https://forms.gle/Mzo9h33RZ94d471Q7

Experiment Nation: The Conference Reloaded As conversion specialists and data analysts, we strive for experimentation- and validation-driven culture.  To be successful, it is essential to understand that your job is not just to run A/B tests. A large proportion of our work should be dedicated to change management. However, change is hard.  In his presentation, Ruben will discuss the importance of change management guided by an understandable model that you can start using today. He will explain the model step-by-step, using the knowledge you already have. You will find many examples of things you should and should not do to cultivate a culture of experimentation in your organization. We'd love your feedback. Tell us what you thought of the session and of our conference for a chance to win a free Customer Value Optimization course from Omniconvert.com and a chance to be featured on ExperimentNation.com  Send us your feedback here: https://forms.gle/Mzo9h33RZ94d471Q7

Experiment Nation: The Conference Reloaded We'd love your feedback. Tell us what you thought of the session and of our conference for a chance to win a free Customer Value Optimization course from Omniconvert.com and a chance to be featured on ExperimentNation.com  Send us your feedback here: https://forms.gle/Mzo9h33RZ94d471Q7

Tim shares his tips for running low and high maturity experimentation programs, what it’s like to optimize in-house vs. agency, when it is (and is not) ok to make compromises, and to how make your program’s results actually drive action. Plus: Tim’s take on those controversial UI polls on LinkedIn.

Experiment Nation: The Conference Reloaded Shiva will run through WHY you want to be running an experimentation program based on insight generation and not simply ‘winning’. He’ll also show you how to structure tests to support the growth of an insight-driven experimentation program.