Experiment Nation: The Podcast

The success of your testing program depends on the quality of your hypotheses. But too many experimentation programs lack the processes and frameworks to move from spaghetti testing to strategic experimentation.  Haley shares two practical frameworks to help you form better hypotheses and objectively rank test ideas. --- If you liked this episode, don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ

Aditi Gupta covers the creation of a growth roadmap/ how to build alignment with stakeholders/ creating an org-wide impact.   ---  If you liked this episode, don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ

Welcome to "Where I Started", the interview mini-series in which we get behind the scenes and find out how some of today's experimenters got into CRO. This should be a fun little project that Ontrack Digital started with Experiment Nation to give you a bit of a getaway from all those test results. But also it can be a source of inspiration for those of you that want to get started in CRO and don't really know which path to take. --- If you liked this episode, don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ

Speero's Director of CX Optimization, Edgar Spongolts, dives deep into the influential agency's Experimentation Maturity Audit and why maturity matters. Learn about the four pillars of a successful experimentation program and what it takes to reach the highest levels of maturity. Take the audit yourself here: https://speero.link/ExperimentNation --- If you looked this episode, don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ

Too often experiments are squandered. But if you put customer problems first and design the right type of test you can ensure every experiment is valuable to your business. The following talk will give your experimentation programs guardrails to make sure you’re not testing for testing sake. In this session Annika and Paul will share;  How to map out business goals and customer problems. How to pick the right type of experiment. e.g when to use tree testing, copy testing, 5 second tests, A/B tests etc. How to gain insights faster and deliver more effective experiments. --- Don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ

Experiment Nation: The Conference Reloaded Everybody is doing it, so you have to do it too, right? As my mom used to say: you’re not everyone! Best practices are not experimentation and you should know that. I want to prove to you this is the easy way, but it’s not the right way for a healthy, profitable and experiment-oriented business. These tactics don’t last long.  In this session, we will discuss why, statically, best practices don’t work. It’s fun to know about the competitors, their results and ideas. It may generate new ideas and grab your attention when you’re starting to experiment, but that’s the only good thing. To have a great experiment culture, you need to learn from your tests. Let’s talk more about this? ----- If you liked this interview, signup for Experiment Nation's bi-weekly newsletter to receive more great interviews like this, memes, editorials, and conference sessions in your inbox: https://lnkd.in/g6rM8w25

Experiment Nation: The Conference Reloaded CRO should be the foundation that all of your other digital marketing efforts rests upon. Through what we call our ‘Ripple Benefits’, I’d love to showcase just how CRO not only improves your conversion rates, but your SEO, Content Marketing, Paid Ads, and more. Testing is key and should be the foundation that drives where your efforts are focused.  - ----- If you liked this interview, signup for Experiment Nation's bi-weekly newsletter to receive more great interviews like this, memes, editorials, and conference sessions in your inbox: https://lnkd.in/g6rM8w25

Petra Lylander is a growth marketer who developed the experimentation process at Helsinki-based SaaS company, Aiven. In this episode she talks about process documentation for experimentation and how to get other teammates to care about it. ------ If you liked this interview, signup for Experiment Nation's bi-weekly newsletter to receive more great interviews like this, memes, editorials, and conference sessions in your inbox: https://lnkd.in/g6rM8w25

Experiment Nation: The Conference Reloaded AKA Why you should approach research like an Anthropologist  How ethnographic research helps you understand *why* people think the way they think (not just *what* they think or how they respond to triggers) to create more meaningful hypotheses and experiments. ------ If you liked this interview, signup for Experiment Nation's bi-weekly newsletter to receive more great interviews like this, memes, editorials, and conference sessions in your inbox: https://lnkd.in/g6rM8w25

Experiment Nation: The Conference Reloaded Experimentation post-conversion or how to switch from buying journey to customer journey.