Experiment Nation: The Podcast

Rommil, Kenya, and Shiva discuss the challenges of speeding up a CRO program, as well as some of the ways they overcome them.

Positive John and Marion talk about their favorite CRO tools, how they evaluate them, and how to get clients to pay for them.

Jaya and Sid chat with Moshe Mikanovsky, a Product Manager with over 30 years of experience, about the importance of getting closer to the data by getting familiar with data tools and working with business intelligence. This episode was edited by Jin Yang. She is the co-founder of Mindset Masters. Mindset Masters works with professionals in all industries to encourage high school and university students to develop a growth mindset. If you are interested in speaking in one of their online workshops, please reach out at any time at contact.mindsetmasters@gmail.com.

Jaya and Sid chat about building competency with and a fluency with data to get a better idea of what's happening with systems and how products are helping customers. Mentioned in this episode: Ravi Mehta's Product Competency Toolkit: https://www.ravi-mehta.com/product-manager-skills/ 

In this episode, Rommil and Tracy interview Melanie Kyrklund from Specsavers on how to run a high-impact optimization program, how to align the program with a product's vision, and how she likes black licorice. 

This week, Siobhan Solberg, Kenya Davis, Shiva Manjunath and Eddie Aguilar talk about how to address the lack of direction and primary calls to action on pages. This episode was edited by Zohaib. Zohaib is an audio engineer, music producer and DJ from Karachi who now lives in Toronto. You can find this profiles here: https://soundcloud.com/saazbyzoi https://www.facebook.com/saazbyzoi https://www.instagram.com/zoi_music/?hl=en

In this episode, our panel discusses how to manage stakeholders and HiPPOs. What do we do with them when they don't agree with our results? How do we get ahead of issues? On the panel: Shiva Manjunath Eddie Aguilar Kenya Davis Siobhan Solberg

Eden and Positive John speak about how recording your sessions with clients helps reduce the need for taking notes, how qualitative research is key to not just CRO but for all things business, and how no one likes pop-up surveys except for Positive John. Useful resources mentioned in the episode: https://www.notion.so/User-Psych-framework-applied-on-LinkedIn-s-conversion-funnel-3bf3cdfc4aa54c2c9191f403157ed317

This is the audio version of our recent interview with Widerfunnel’s Chris Goward.

Jaya and Sid explore: What does a good product experiment look like Aligning the need to deliver and the need to learn with OKRs Why aren’t companies adopting the practice