Experiment Nation: The Podcast

Hosted by Marion Ravel and Mathieu Fauveaux

Nesse segundo episódio, falamos sobre gatilhos que fazem empresas procurarem o CRO e desafios para se começar a trabalhar com a área. Discutimos sobre entendimento geral de experimentação em uma empresa sobre o produto "estar pronto" para ser otimizado. Fiquem à vontade para contribuir.   Editor: https://www.linkedin.com/in/jo%C3%A3o-pedro-de-queiroz-alencar-1852a518b/  Referências: Agende uma mentoria com John no GrowthMentor: https://www.growthmentor.com/?ref=johnostrowski   Podcast com Ron Kohavi: https://www.abtasty.com/blog/1000-experiments-club-ronny-kohavi/ Auditoria de maturidade de experimentação com base no artigo The Evolution of Continuous Experimentation in Software Product Development: https://exp-platform.com/Documents/2017-05%20ICSE2017_EvolutionOfExP.pdf

Tracy Laranjo asks Dexter's Joris Bryon about How we need to stop saying Best practices and start saying Common Practices His tips on starting a CRO agency and working with a partner And how to spot a CRO imposter

Nesse primeiro episódio da série, vamos discutir como caímos no mundo de Otimização de Conversão (CRO), algumas experiências até posições atuais e diferentes perspectivas entre exatas/humanas e seus benefícios.   Editor: João Pedro Alencar https://bit.ly/3jt4BLu Materiais comentados no episódio:  Learning how to learn from the Awesome Dr. Barbara Oakley: https://bit.ly/3h2AAk1 Making websites win, free audiobook on Spotify >> https://spoti.fi/3qzRYzX CXL Conversion Optimization minidegree >> https://bit.ly/3Aid9em  Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing >> https://bit.ly/3AicXvE You should test that https://amzn.to/3x7gTNv

Rommil, Kenya, and Shiva discuss the challenges of speeding up a CRO program, as well as some of the ways they overcome them.

Positive John and Marion talk about their favorite CRO tools, how they evaluate them, and how to get clients to pay for them.

Jaya and Sid chat with Moshe Mikanovsky, a Product Manager with over 30 years of experience, about the importance of getting closer to the data by getting familiar with data tools and working with business intelligence. This episode was edited by Jin Yang. She is the co-founder of Mindset Masters. Mindset Masters works with professionals in all industries to encourage high school and university students to develop a growth mindset. If you are interested in speaking in one of their online workshops, please reach out at any time at contact.mindsetmasters@gmail.com.

Jaya and Sid chat about building competency with and a fluency with data to get a better idea of what's happening with systems and how products are helping customers. Mentioned in this episode: Ravi Mehta's Product Competency Toolkit: https://www.ravi-mehta.com/product-manager-skills/ 

In this episode, Rommil and Tracy interview Melanie Kyrklund from Specsavers on how to run a high-impact optimization program, how to align the program with a product's vision, and how she likes black licorice. 

This week, Siobhan Solberg, Kenya Davis, Shiva Manjunath and Eddie Aguilar talk about how to address the lack of direction and primary calls to action on pages. This episode was edited by Zohaib. Zohaib is an audio engineer, music producer and DJ from Karachi who now lives in Toronto. You can find this profiles here: https://soundcloud.com/saazbyzoi https://www.facebook.com/saazbyzoi https://www.instagram.com/zoi_music/?hl=en