Experiment Nation: The Podcast

On today’s panel, we have  Siobhan Solberg from Raze Shiva Manjunath from Gartner Kenya Davis from Evolytics Eddie Aguilar from  Circle media labs In this episode the panel discusses: Balancing between optimizing the entire funnel vs focusing only on the website Bringing segmentation into the mix Their beef with Google optimize

On today's episode, we interview Twilio's Justin Coons and talk about: Not only can you run experiments for SEO, but you also should Which is better, short-form content or long-form content What metrics to optimize for when running SEO Experiments

On today's episode of Point/Counterpoint, Trish leads Patrick and Marion through a discussion about: Their CRO New Year's resolutions, and the pros and cons of several experiment prioritization frameworks such as  PIE (https://www.widerfunnel.com/pie-framework/) PXL (https://cxl.com/blog/better-way-prioritize-ab-tests/) Hotwire's framework (https://blog.optimizely.com/2015/05/05/how-to-prioritize-ab-testing-ideas/)

Jaya and Siddharth explore how Experimentation fits into the Product Development Life Cycle, how to work with challenging stakeholders, share stories about how they've leveraged Experiments to generate results.

On today’s episode, John Ostrowski and Eden Bidani talk about: How they respond when someone asks them how many experiments they should run What they've done when a test breaks in production Why John keeps a personal list of shame If you enjoy today’s episode. and you think we’ve earned it - please consider subscribing!

Today's episode features: Eddie Aguilar Kenya Davis Shiva Manjunath Siobhan Solberg The panel talks about:  How best practices in CRO should only apply to approaches and workflows and not necessarily what you should test. The danger of copying others’ "best practices". Enjoy!

It's been one year since Experiment Nation started interviewing Experimenters from around the world, can you believe it? For this special episode, the tables are turned! Experiment Nation's new Canadian co-host, Shannon (aka the "Russian Giant"), interviews Rommil for a change of pace. We talk about escape rooms, raising children, and wearing lab coats. We hope you enjoy it! And yes, we promise to go back to talking more about Experimentation soon - pinky swear. On that note - we're looking for more Interviewers and podcast co-hosts to join us. Shannon and I cannot cover the world alone. So if you're interested in helping us share the stories of Experimenters wherever they may be, check out our job posting on LinkedIn!

In this episode, we speak with Gartner's Shiva Manjunath about the world of CRO: what it means, what it doesn't mean, and the important role that humour and politics play in it. As a bonus, we learn how his lack of enthusiasm about medicine helped him become the person he is today and what he really thought about last season's NHL playoffs. We're still working through the audio setup. We'll get it right one day, swear.

Experiment Nation finally has a podcast and we couldn't think of a better way to kick it off than having a great in-depth conversation with Munir Al-Dajani about how to run Experiments on Personalization, some of the ethical aspects of Personalization, and the differences between Machine Learning and AI.