Best Story Wins

Erik Martin, Head of Community at Midjourney, discusses the role of online communities in brand building and product development. Topics include AI-generated images, brand identity, community engagement, and the importance of human-scale community building.

Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future?In today’s episode, we are joined by Bryan Saftler, Global Head of Marketing for Communications, Media & Entertainment at Databricks, who explores the delicate balance between brand building and data-driven marketing. He shares why this fusion is pivotal and how it shapes top-of-the-funnel brand awareness and continuous brand enhancement for long-term success.We also discuss: The business impact of the democratization of insights across teams.How to incorporate nuances in messaging for the stages of the sales funnel.The evolution of social media platforms towards video content and its implications in building brands.And much more! 

Most Fortune 500 companies rely on GitHub for planning, building, and collaborating on software. But how did they cultivate a brand with such a worldwide transformational impact?In this episode, we are joined by Sam Oshin, Senior Director, Brand and Marketing Design at GitHub. He delves into GitHub's evolution from a version control tool to a dominant force in enterprise software development. Sam also explores how GitHub now harnesses AI technology to drive innovation and disruption across multiple industries, as well as the crucial role storytelling has played in this journey.We also discuss:Finding the balance between personal values, family commitments, and professional advancement.The hurdles of crafting a message that resonates with both enterprise buyers and individual developers.The significance of brand authenticity and ongoing innovation in connecting with technical audiences.

This week, we’re joined by Jon Miller, (Prev: Co-Founder/CMO of Marketo, Cofounder/CEO of  Engagio, CMO of Demandbase), who shares his hard-won insights on all things marketing and MarTech. Jon has made a dynamic and innovative career out of identifying big opportunities in MarTech and has built some of the most iconic brands in the space. We talked at length about how B2B marketing and sales have changed and continue to evolve and how teams need to operate to win in today’s market, including leveraging the power of community, positioning, brand, and AI.Join us as we discuss:Effective strategies for entering market categories filled with established playersHow companies can position themselves as trusted authorities in their industryCurrent challenges and opportunities for marketers And much more. 

Disruption isn't just a buzzword—it's the lifeline of growth and innovation in today's business landscape.In this episode, Melissa Rosenthal, CMO at Insight Timer, shares her non-traditional approach to marketing and brand growth, which has successfully propelled her to scale and redefine companies in both the media and tech spaces. Melissa also delves into the creation of a wellness app that goes beyond meditation, emphasizing a community-driven model for holistic well-being.Join us as we discuss:The significance of cultivating a movement larger than your productThe shift towards prioritizing retention over brand awarenessThe pitfalls of adhering to the growth-at-all-costs playbook

In this episode, we are joined by Nick Levesque, Creative Director at Asana, who shares valuable tactics and approaches on going upmarket and migrating from an SMB image to an enterprise one. With extensive experience managing teams, Nick also emphasizes the importance of becoming a salesperson in the creative industry to effectively communicate and sell your vision and creative ideas. Join us as we discuss: Nick’s four Cs brand philosophyHow Distinctive Brand Assets can elevate your marketing strategy to the next levelExpert tips for balancing passion projects with full-time jobs

Every day, Uber facilitates 27 million trips worldwide. How do they provide the best experience possible? In today’s episode, Charlie Waite, Director of Product design at Uber, delves into the challenges and rewards of designing a global product, navigating diverse user bases and global nuances, and providing the safest, most efficient experience in the market. He also underscores the relevance of balancing design, user experience, speed, and company growth.Join us as we discuss:How good product design serves as a powerful differentiator for brandsUber's commitment to diversifying services for increased accessibilityThe importance of authenticity and honesty in leadership roles

Attention is the most valuable and limited resource we have as humans, and most of it goes into the vicious circle of the attention economy. In this episode, Kaiwei Tang, the Co-Founder and CEO of Light, breaks this vicious circle and shares how the Light Phone —and the narrative behind it— is disrupting the relationship between humans, technology and data, as well as offering unique perspectives on marketing, growth, and success. Join us as we discuss:The challenges and opportunities behind creating a product that goes against the status quoHow word-of-mouth marketing and partnerships have allowed Light to sustain itself and maintain constant growthWhy brand storytelling can reshape the technology landscape

Great partnerships lead to thriving brands. In this episode, Kohl Crecelius, CEO and Co-Founder of Known Supply, explores in detail how B2B partnerships have allowed his brand to achieve stable and sustainable growth while staying true to their mission of increasing the world’s access to ethical fashion.Join us as we discuss:Why a high level of production should come along with a high level of positive and sustainable impactHow education can be an invaluable brand resource to connect with consumersThe importance of language —which goes beyond words— when creating a great brand story

Setting your business up for success isn't just about the resources you have; it's also about cleverly using them to create.In this episode, we are joined by Noah Elias, Founder of Noah Fine Art, as he unravels how he has managed to fuse cleverness, creativity, and commerce to drive business success. Supported by strategic purpose and faith, Noah shares his extensive experience in the creative industry, highlighting the importance of building a transformational rather than transactional brand experience.Join us as we discuss:Why honing structure and discipline can unlock your full potential as a creativeHow to diversify revenue streams by selling not only what you make but what you knowHow we should be using our energy to outshine AI through innovation instead of fearing it