Best Story Wins How Data Shapes the World’s Best Brands with Bryan Saftler of Databricks
May 2, 2024
01:04:59
Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future?
In today’s episode, we are joined by Bryan Saftler, Global Head of Marketing for Communications, Media & Entertainment at Databricks, who explores the delicate balance between brand building and data-driven marketing. He shares why this fusion is pivotal and how it shapes top-of-the-funnel brand awareness and continuous brand enhancement for long-term success.
We also discuss:
In today’s episode, we are joined by Bryan Saftler, Global Head of Marketing for Communications, Media & Entertainment at Databricks, who explores the delicate balance between brand building and data-driven marketing. He shares why this fusion is pivotal and how it shapes top-of-the-funnel brand awareness and continuous brand enhancement for long-term success.
We also discuss:
- The business impact of the democratization of insights across teams.
- How to incorporate nuances in messaging for the stages of the sales funnel.
- The evolution of social media platforms towards video content and its implications in building brands.
- And much more!