Best Story Wins Why Community Is Midjourney’s Real Superpower with Erik Martin of Midjourney
May 16, 2024
Erik Martin, Head of Community at Midjourney, discusses the role of online communities in brand building and product development. Topics include AI-generated images, brand identity, community engagement, and the importance of human-scale community building.
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Community as Product Platform
- Midjourney integrates product use directly into its community on Discord, making everything public by default.
- This unique setup facilitates informal collaboration and inspiration among millions of users creating AI-generated images together.
Budget Tricks in Indie Film Marketing
- Erik shared a story about returning trees to a store after filming to save budget on independent films.
- He also recounted putting a missing DVD scene on YouTube to directly solve a customer problem and build connection.
Creating in Public Inspires Creativity
- Using Midjourney means creating in a community context, inspiring users by seeing others' creative prompts and styles.
- This leads to a shared mindset of creativity and exploration, strengthening community bonds and learning.