Introduction

As social and emotional beings, humans lean towards brands that foster community. So, how can you build one that deeply connects with your clients and catalyzes growth?

This week we are joined by Erik Martin, Head of Community at Midjourney, as he sheds light on the crucial role of online communities in building a brand narrative that fosters trust and integrates customer feedback into product development to create meaningful user experiences.. 

We also discuss:

• Erik’s extensive experience in building communities from Reddit to Midjourney
• Insights into how Midjourney operates to produce AI-generated images in a co-creative environment
• How community stories contribute to consolidating a brand's identity
• Why transparency and direct engagement with the community are crucial for growth and feedback
• The importance of understanding the process of community building at the smaller, human scale