

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
Claire Pelletreau
Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire's attempt to pull back the curtain on the reality of running an online business. All these people pulling in "six figures" - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly "solopreneurs" or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You'll discover how different entrepreneurs get paid and what it costs them to bring in that money.
Episodes
Mentioned books

Jun 16, 2022 • 1h 14min
Claire Bares All With a Review of her Profit & Loss Sheet
We're changing it up with this episode! Claire's friend and previous guest, Braden Drake, had her on his podcast at the end of 2021. The conversation all about Claire's Profit & Loss sheet was so interesting and transparent that we decided to air it here on the Get Paid Podcast! "I had conversations with podcast guests who I hated because of how successful they got so quickly." - Claire Pelletreau This Week on the Get Paid Podcast: This time, Claire is the guest! Should you keep bloopers in your paid course programs? Why Claire misses the good ole' days of Facebook ads. What makes the green-eyed monster of entrepreneur jealousy hit both Claire AND Braden. Claire's profits and losses year-by-year; where that money came from and where it went. What pushed Claire to take a month off to rethink her business. Watching big online entrepreneurs crumbling under the pressure. The people who have the most success in The Leads Lab have this in common. What contributes to Claire's success—and it's not consistent social posts or dancing on TikTok. Braden's recent messaging epiphany and why messaging is important. The paradox of teaching FB ads and running FB ads for business in this environment. How Claire's drinking the Kool-Aid with high-ticket offers. Is making more money without working more using a one-to-many framework the right choice for your business? Connect with Braden Drake: Braden Drake Unf*ck Your Biz Unf*ck Your Biz With Braden Podcast Braden's Besties Facebook Group Braden Drake on Instagram Braden Drake on Pinterest Grab your copy of the Marketing Self-Audit Guide and figure out your Best Next Steps to get more leads! Sign up here: clairepells.com/tool/ Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Jun 2, 2022 • 1h 10min
Tarzan Kay: When Emails and Divorce Hit Your Bank Account
Tarzan Kay is a former copywriter-for-hire who specializes in emails that are fun to read, and more addictive than Netflix. Her online courses teach how to write story-based copy and make consistent sales from a small email list, without using fear or FOMO. Her company's mission is to make high-integrity marketing the new status quo for online business. And this episode is sponsored by Tarzan's fabulous course, Email Stars! Enrollment opens on June 9th - listen to the show to get all the details. This Week on the Get Paid Podcast: Is a long luscious launch actually a good thing or a bad thing? What the future of email marketing looks like. Can personal development groups be cultish? What people are longing for in the market these days. Ideas about making big groups feel more intimate and relevant. Ethics and persuasion – does this need to be more regulated? Should ethics be a selling point? The "poor tax" and how it fits in with the realities of business. The dangers of being an affiliate. (Who would have thought leader boards could be so cut throat?) Getting OK with the idea that everyone in the world will not like you. And What in the heck is a thruple. The financial impact of getting a divorce. Subscribe to the Tarzan Reads Her Emails private podcast. Connect with Tarzan Kay: Tarzan Kay Join Tarzan Kay's Email List Tarzan Kay Instagram Tarzan Kay Facebook Tarzan Kay at TikTok Contact Tarzan Kay Additional Links: Small List, Big Profit: Sign up for the webinar: http://tarzankay.com/claire Sign up for Email Stars (June 9 - June 23): https://clairepells.com/tarzankay Tarzan's Greatest Hits: https://tarzankay.com/greatesthits/ Now it's time to GET PAID. Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

May 26, 2022 • 60min
Sarah Lucille: The Art of Sales Copy That Converts (Without Promising Specific Results)
Sarah Lucille has over a decade of experience in copywriting, messaging, coaching, and communications. Her clients refer to her as a messaging maven, muse, and wordsmith. Guided by the endless curiosity of a Gemini sun and the adventurous spirit of a Sagittarius rising, she has acquired a wealth of knowledge about a whole lot of random topics. All this has made her a pretty damn suited for guiding others through their positioning and copy in just about any niche. She regularly hears " how the hell do you know so much about what I do?" It happens to be her favorite question of all! Sarah is also the Copy and Messaging coach in Get Paid Marketing and my own copywriter as well! "I was attracting a lot of folks like myself who always felt like the neurodiverse weirdo in the room." - Sarah Lucille. This Week on the Get Paid Podcast: How Sarah went from the British Museum to a winery to health coaching to writing MY emails… Can you write successful sales copy that doesn't make a promise? Leaving space in your copy to expand your audience while talking directly to your target audience. How do vampire shows influence Sarah's copywriting style? The most attractive quality for an entrepreneur to have. (Seriously, I see this filling spots like you would NOT believe!) The shocking conversion rate on my Workshop Magic sales page. Which yes,, Sarah wrote. Words in your copy that plant seeds of doubt. How to avoid being seen as the bait and switch entrepreneur. Getting out of the negative stories about your business that are spinning around your own head so you can write good copy Going from 120 TikTok followers to 1,000 in a month. Connect with Sarah Lucille: You can find Sarah and get a copy of the DIY Your Copy Checklist at Sarah Lucille Also, find her on TikTok, her favorite place to share free content: Sarah Lucille on TikTok Sarah Lucille on Instagram Sarah Lucille on Facebook Applications for Get Paid Marketing are now open; 12 spots are available and it's already filling up. Get your application in ASAP! Now it's time to GET PAID. Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies and be sure to share your favorite episodes on social media.

May 20, 2022 • 1h 38min
Annie Schuessler: 25 Launches for One Program in 4 Years
Annie Schuessler is a business coach and the host of the Rebel Therapist®Podcast. She's been a business coach for therapists, healers, and coaches for over 12 years. With her Rebel Therapist®Programs, she helps entrepreneurs make their biggest impact and much more money. This Week on the Get Paid Podcast: Showing signs of depression at age 6, and what you can do when your child is struggling with their mental health Practicing as a therapist for 20 years Her journey into business coaching and why she transitioned How Annie got people to sign up for her first workshop. Launching her program 25 times since 2018 When did Annie start with ads? Her experience in Get Paid Marketing The highest revenue she achieved in her private practice The motivation behind capping the number of people who join her program Going away from her business for 2 months Connect with Annie Schuessler: Rebel Therapist CYP Open House Podcast Instagram Twitter Applications for Get Paid Marketing are now open; 12 spots are available and it's already filling up. Get your application in ASAP! Now it's time to GET PAID. Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

May 5, 2022 • 32min
Tomorrow = The Last Day to Join Workshop Magic!
Enrollment for Workshop Magic closes at 7pm Eastern! Visit clairepells.com/magic to join us now. The dates of the live sessions are: Monday, May 9th at 12pm Eastern Wednesday, May 11th at 12pm Eastern Monday, May 16th at 12pm Eastern DM me on Instagram if you have any questions! instagram.com/clairepells

May 2, 2022 • 4min
BIG Announcement 🗣🗣🗣
It's Workshop Magic Monday! I'm just popping into your podcast app to let you know that enrollment is officially open for our ROI-focused course, Workshop Magic! Workshop Magic teaches you: >> How to come up with the idea for a paid live workshop >> How to sell it before you actually prepare any of the content (that way, you validate your idea before making anything other than a very basic sales page) >> And the ultra important delivery method that seamlessly integrates your pitch for your higher priced offering. PLUS we make it incredibly easy thanks to template after template, our sales page outline, plus added support in our pop-up Facebook group during the month of May. If you're wondering if the Workshop Magic strategy will work for you, your audience, and your signature offer, let me know! Come right on into my DMs on Instagram - I'm @clairepells there. Can't wait to work with you on nailing down your workshop idea and then filling it up in no time!

Apr 28, 2022 • 1h 22min
Jaymi Heimbuch: Steal This Brilliant Webinar Strategy
From the time she first picked up a camera to document wildlife, Jaymi has felt the need to put images to work and engage viewers with the larger story of the photo's subject. Experiencing wilderness and witnessing wildlife is her passion and thus conservation photography is her purpose. And that extends well beyond image-making and into helping other creatives reach their biggest goals in conservation visual storytelling. As an outlet for her joy of teaching, Jaymi founded Conservation Visual Storytellers Academy. Her photography and writing has been published by National Geographic publications, Heyday Books, Audubon, BBC Wildlife, National Wildlife Magazine, Ranger Rick and many more. But her most important work happens as she coaches her extraordinary students and alumni. "I looked at my phone and just started balling. I was going to have to cancel and refund everyone." - Jaymi Heimbuch This Week on the Get Paid Podcast: It takes HOW LONG to get paid for shooting magazine photos? The good and the bad of getting to know business owners through Facebook ads. What do you do when you've tapped out your warm audience, especially if you have a tiny niche? The reality of advertising evergreen funnels. Are quizzes a good list-growth tactic and how do you calculate the real cost of a lead that gets spent on a quiz? Using Workshop Magic to turn a free lead magnet into a paid workshop. How can you tell if your podcast ads are paying off? Things Jaymi does to connect with her cold leads and how it helps her to shape her webinars and workshops. Considerations Jaymi makes before investing in a (business) education program and Jaymi's 14 bank accounts. Connect with Jaymi Heimbuch: Jaymi Heimbuch Conservation Visual Storytellers Academy Jaymi Heimbuch on Instagram Impact: The Conservation Photography Podcast Wide Idea Lab Join Jaymi's List Facebook Grab your copy of the Marketing Self-Audit Guide and figure out your Best Next Steps to get more leads! Sign up here: clairepells.com/tool/ Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Apr 21, 2022 • 43min
The "Get Paid to Grow Your List" Strategy: a Detailed Walkthrough
Today I'm going to walk you through the entire ad strategy + funnel I teach my clients inside Get Paid Marketing. This is exactly how you get paid to grow your list AND sell your high-ticket offer in a non-salesy way. IMPORTANT ANNOUNCEMENT: Workshop Magic LIVE is coming soon! It's all about creating and launching paid live workshops to then upsell your attendees into your higher ticket offer. We'll open enrollment for Workshop Magic LIVE on May 2nd, and the first live session will kick off on May 9th. Mark your calendar, and sign up for the waitlist here: https://clairepells.com/magic Your seat in Workshop Magic will cost $300. If you take Workshop Magic and decide to enroll in our mastermind, Get Paid Marketing, that $300 will go toward the cost of GPM, which we'll be launching again in the second half of May. Sign up for the GPM waitlist here: https://clairepells.com/getpaid

Apr 14, 2022 • 42min
The Battle of the Launch Strategies: Free Webinars vs Paid Events
People have been getting great results by using paid events as a marketing tool lately. But does it really work as well as it seems, or are the "amazing conversion rates" actually vanity metrics?Check out this episode to hear all the pros and cons of adding leads to your launch list through paid events versus free webinars and workshops. And an IMPORTANT ANNOUNCEMENT: Workshop Magic LIVE is coming soon! It's all about creating and launching paid live workshops to then upsell your attendees into your higher ticket offer. We'll open enrollment for Workshop Magic LIVE on May 2nd, and the first live session will kick off on May 9th. Mark your calendar, and sign up for the waitlist here: https://clairepells.com/magic Your seat in Workshop Magic will cost $300. If you take Workshop Magic and decide to enroll in our mastermind, Get Paid Marketing, that $300 will go toward the cost of GPM, which we'll be launching again in the second half of May. Sign up for the GPM waitlist here: https://clairepells.com/getpaid

Apr 7, 2022 • 1h 24min
Braden Drake: Should You Focus on Monthly Profit Goals?
Braden Drake is a law school graduate in San Diego & took and passed the bar exam. That makes him an official lawyer. After that, he got his master's degree in tax law while working for H&R Block part-time. It was a party. Then, he started a law firm, worked 1-on-1 with about 100 different creative small biz owners, and discovered that he loved teaching and empowering entrepreneurs to kick ass in business. Braden has a handsome husband who works as a District Attorney prosecuting hate crimes in San Diego, and they have three adorable little dogs. "We're all in this to make profit, specifically to get money into our personal bank account. I felt like that messaging was getting lost." - Braden Drake This Week on the Get Paid Podcast: Who shifted Branden's vision from private practice to online entrepreneurship? Tactics he uses to get new subscribers and build his audience. Braden's launch dud/profit deep freeze and the lessons he learned from it. The movie Bring It On! and Branden's summer of 2021 launch strategy. What's the Contract Vault, when will it be available, and how much does it cost? (It's so cheap!) When should an evergreen webinar be a part of your marketing strategy? How to *properly* calculate your profit, according to an Attorney and Tax Preparer. Figuring out your revenue goals in a changing online environment—I get real about my own mindset and strategic considerations. It's way trickier than you'd think. Branden's upcoming bonus course about dealing with back taxes. If you're worried, you need this. What does Branden's team look like and how to calculate the real cost of an employee. Connect with Braden Drake: Braden Drake Unf*ck Your Biz Unf*ck Your Biz With Braden Podcast Braden's Besties Facebook Group Braden Drake on Instagram Braden Drake on Pinterest Grab your copy of the Marketing Self-Audit Guide and figure out your Best Next Steps to get more leads! Sign up here: clairepells.com/tool/ Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.


