The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

From the time she first picked up a camera to document wildlife, Jaymi has felt the need to put images to work and engage viewers with the larger story of the photo’s subject. Experiencing wilderness and witnessing wildlife is her passion and thus conservation photography is her purpose. And that extends well beyond image-making and into helping other creatives reach their biggest goals in conservation visual storytelling. As an outlet for her joy of teaching, Jaymi founded Conservation Visual Storytellers Academy. Her photography and writing has been published by National Geographic publications, Heyday Books, Audubon, BBC Wildlife, National Wildlife Magazine, Ranger Rick and many more. But her most important work happens as she coaches her extraordinary students and alumni. "I looked at my phone and just started balling. I was going to have to cancel and refund everyone." - Jaymi Heimbuch   This Week on the Get Paid Podcast: It takes HOW LONG to get paid for shooting magazine photos? The good and the bad of getting to know business owners through Facebook ads.  What do you do when you’ve tapped out your warm audience, especially if you have a tiny niche? The reality of advertising evergreen funnels. Are quizzes a good list-growth tactic and how do you calculate the real cost of a lead that gets spent on a quiz?  Using Workshop Magic to turn a free lead magnet into a paid workshop. How can you tell if your podcast ads are paying off? Things Jaymi does to connect with her cold leads and how it helps her to shape her webinars and workshops.  Considerations Jaymi makes before investing in a (business) education program and Jaymi’s 14 bank accounts. Connect with Jaymi Heimbuch: Jaymi Heimbuch Conservation Visual Storytellers Academy Jaymi Heimbuch on Instagram Impact: The Conservation Photography Podcast Wide Idea Lab Join Jaymi’s List Facebook   Grab your copy of the Marketing Self-Audit Guide and figure out your Best Next Steps to get more leads! Sign up here: clairepells.com/tool/   Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.  

Today I’m going to walk you through the entire ad strategy + funnel I teach my clients inside Get Paid Marketing. This is exactly how you get paid to grow your list AND sell your high-ticket offer in a non-salesy way.    IMPORTANT ANNOUNCEMENT: Workshop Magic LIVE is coming soon! It's all about creating and launching paid live workshops to then upsell your attendees into your higher ticket offer.   We’ll open enrollment for Workshop Magic LIVE on May 2nd, and the first live session will kick off on  May 9th. Mark your calendar, and sign up for the waitlist here: https://clairepells.com/magic   Your seat in Workshop Magic will cost $300. If you take Workshop Magic and decide to enroll in our mastermind, Get Paid Marketing, that $300 will go toward the cost of GPM, which we’ll be launching again in the second half of May.    Sign up for the GPM waitlist here: https://clairepells.com/getpaid

People have been getting great results by using paid events as a marketing tool lately. But does it really work as well as it seems, or are the “amazing conversion rates” actually vanity metrics?Check out this episode to hear all the pros and cons of adding leads to your launch list through paid events versus free webinars and workshops.   And an IMPORTANT ANNOUNCEMENT: Workshop Magic LIVE is coming soon! It's all about creating and launching paid live workshops to then upsell your attendees into your higher ticket offer.   We’ll open enrollment for Workshop Magic LIVE on May 2nd, and the first live session will kick off on  May 9th. Mark your calendar, and sign up for the waitlist here: https://clairepells.com/magic   Your seat in Workshop Magic will cost $300. If you take Workshop Magic and decide to enroll in our mastermind, Get Paid Marketing, that $300 will go toward the cost of GPM, which we’ll be launching again in the second half of May.    Sign up for the GPM waitlist here: https://clairepells.com/getpaid  

Braden Drake is a law school graduate in San Diego & took and passed the bar exam. That makes him an official lawyer. After that, he got his master's degree in tax law while working for H&R Block part-time. It was a party. Then, he started a law firm, worked 1-on-1 with about 100 different creative small biz owners, and discovered that he loved teaching and empowering entrepreneurs to kick ass in business.   Braden has a handsome husband who works as a District Attorney prosecuting hate crimes in San Diego, and they have three adorable little dogs.   “We’re all in this to make profit, specifically to get money into our personal bank account. I felt like that messaging was getting lost.” - Braden Drake   This Week on the Get Paid Podcast: Who shifted Branden’s vision from private practice to online entrepreneurship? Tactics he uses to get new subscribers and build his audience. Braden’s launch dud/profit deep freeze and the lessons he learned from it. The movie Bring It On! and Branden’s summer of 2021 launch strategy. What’s the Contract Vault, when will it be available, and how much does it cost? (It’s so cheap!) When should an evergreen webinar be a part of your marketing strategy? How to *properly* calculate your profit, according to an Attorney and Tax Preparer. Figuring out your revenue goals in a changing online environment—I get real about my own mindset and strategic considerations. It’s way trickier than you’d think. Branden’s upcoming bonus course about dealing with back taxes. If you’re worried, you need this. What does Branden’s team look like and how to calculate the real cost of an employee.   Connect with Braden Drake: Braden Drake Unf*ck Your Biz Unf*ck Your Biz With Braden Podcast  Braden’s Besties Facebook Group Braden Drake on Instagram Braden Drake on Pinterest Grab your copy of the Marketing Self-Audit Guide and figure out your Best Next Steps to get more leads! Sign up here: clairepells.com/tool/   Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.  

When someone applied for our marketing mastermind, I always look closely at the copy on their sales pages.  Why? Because sales copy is THE key to booking sales calls and/or actually closing the sale with cold (or lukewarm) leads.  There are 2 sections of copy that most sales pages are missing! Listen in to this short episode and then review your own sales pages to make sure these sections are detailed and specific!   Mentioned in this episode:  Blog post on writing bullet points: clairepells.com/landing-page-copy The Get Paid Marketing application page: clairepells.com/getpaid The Absolute FB Ads sales page: clairepells.com/absolutefbads-green

Because I’ve been working in Facebook ads for so long, I know what entrepreneurs need before they start running ads… and when they should wait.   In this episode, I talk about who should definitely be investing in paid advertising on FB and IG, and who would be better off saving their money.   Also!    I’m following my friend Tarzan Kay’s lead with a heads-up about upcoming programs and their open/close dates. I’m LOVING her transparency.   Get Paid Marketing is our high-touch group coaching program. The price is on payment of  $9,000 or 6 monthly payments of $1750.    We have 2 spots open in March 2022, and then we won’t take on any more clients until our launch in May. After that, we’ll open enrollment via applications again in Q4.   Workshop Magic LIVE is coming soon! It's all about creating and launching paid live workshops to then upsell your attendees into your higher ticket offer.   We’ll open enrollment for Workshop Magic LIVE on May 2nd, and the first live session will kick off on  May 9th. Mark your calendar!    The price will be $300. If you take Workshop Magic and decide to enroll in Get Paid Marketing (GPM), that $300 will go toward the cost of GPM, which we’ll be launching again in the second half of May. If you want to grab one of the 2 spots still open in March, take a few minutes to complete your application for Get Paid Marketing here:  https://clairepells.com/getpaid

Suzy Ashworth is a seven-figure entrepreneur and a quantum transformation and embodiment coach. Her superpower is helping conscious entrepreneurs create six-figure breakthroughs in their business so that they too can expand into a limitless living, and create an incredibly positive difference in the world.   Her work has been featured in Forbes, Grazia, and The BBC. She supports her global client base to create magnetic messaging that helps them to magnify their income, and their impact, as they build heart-centered networks of loyal fans and clients across the world.   Suzy is also a Hay House author, international keynote speaker, and a believer in miracles who is a mum to three wonderful kids. Always open to the experiences life has to offer, Suzy's also lived in Mexico and Spain with her family, and is now back in the UK.   "Self-publish and then get the attention. Don't wait for a publishing deal." - Suzy Ashworth   This Week on the Get Paid Podcast: Is it better to offer the same thing to everyone? How B-School fits into Suzy’s business story. Wait. Suzy almost turned down a deal with HAY HOUSE? Getting people to invest £97 to £40K in your business. Failing forward and moving on quickly from the bad stuff that happens. What “woo”, feminine energy,  “do” versus “be” mean to Suzy in a business sense. The mindset shift that pushed Suzy from 6 to 7-figures in 2019. The one question Suzy asked herself that completely changed her energy in business. What Suzy’s Home Assistant does for her. I’m JEALOUS! How does over £2 million equal a BUMPY year? Connect with Suzy Ashworth: Suzy Ashworth The Freedom Experience Suzy Ashworth on Instagram Quantum Success Hub on Telegram Limitless Life Experience Podcast https://www.facebook.com/Suzyrocked Grab your copy of the Marketing Self-Audit Guide and figure out your Best Next Steps to get more leads! Sign up here: clairepells.com/tool/   Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.  

The advice I’m giving in this podcast episode works best for people who already have an offer that converts well. Think about the offer you sell the most of or the one that brings in the most revenue and consider how you can pull these levers for that offer.   The three levers I’m referring to are:1) Traffic - Getting more eyeballs 2) Conversion Rate - Converting more of those new eyeballs to buyers 3) Price - Making more money per transaction   “The easiest traffic to get is often the hardest traffic to convert." - Claire Pelletreau Let me tell you, too—this is not only about getting in front of more eyeballs or converting traffic, it’s also about building trust and providing pain relief for your clients.  Listen to Episode 182 on The Get Paid Podcast for a richer explanation of how to work with these levers to increase your profitability.  Mentioned in this episode:  This is the best time to enroll in our new program, Get Paid Marketing! I honestly don’t know if I’ll be able to say the same thing 3 months from now.  Take a few minutes to complete your application here: https://clairepells.com/getpaid.

Jessica Kupferman is the co-host and co-founder of the She Podcasts brand, which currently supports over 21,000 female podcasters and has a digital marketing reach of over 55,000 content creators. Her sweet spot is helping podcasters set up systems for growth and training them on how to obtain sponsorship. She also is an internet “Bat Girl” with an odd amount of experience in way too many software services.    When she's not planning the next She Podcasts LIVE, you can find her offering education to independent podcasters on marketing, growth, and sponsorship. “I cannot pay money to fail, I just can’t! I only play games I can win.” - Jessica Kupferman   This Week on the Get Paid Podcast: The courage it takes to run a business when it ISN’T making any money and when you are the breadwinner of the family. Different staffing and spending strategies for different business seasons.  The challenges of having excited customers before having the event in place. (It’s so GOOD, but it’s stressful!) Why getting pitched with podcasts is WAY different than reaching out to specific guests with intention. Jessica’s money blocks and her connection to Denise Duffield-Thomas (You can find Chillpreneur here). Relaunching the ShePodcasts group – what that entails and why Jessica is relaunching. How Jessica made decisions about pricing her membership group. Pivoting our work in the face of the pandemic AND ad changes on Facebook. *I get into some of the changes in Facebook advertising that are drastically affecting ad strategies. Why I connected so deeply with Jessica. (It’s all about personality!) What does DRAGONCON have to do with podcasting? Connect with Jessica Kupferman: ShePodcasts.com ShePodcasts.com/live (coming soon) LadyBusinessRadio JessicaKupferman on Instagram ShePodcasts on Instagram ShePodcasts on Facebook Jessica Kupferman on LinkedIn Email Jessica

At the end of 2020, I decided to make a huge change to my business model:  Instead of focusing on selling my popular self-study ads course, I launched a high ticket group program. I’ve talked about it on the show before, but I purposely held back from charging details about the impact of that change until I spent a year working on it.  In this episode of the podcast, I look back at 2021, at my decision to launch The Lead Lab, at my biggest struggles and some fabulous wins.  “I really want to understand why the fuck I have these issues with selling." Mentioned in this episode:  This is the best time to enroll in our new program, Get Paid Marketing! I honestly don’t know if I’ll be able to say the same thing 3 months from now. Take a few minutes to complete your application here: https://clairepells.com/getpaid.